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1 KISAN CALL CENTERAND

AGRIBUSINES CLINIC

PRESENTED BYRAJESH KUMAR YADAV

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INDIVIDUAL CONTACT METHOD

Direct contact of the extension worker with an individual person or farmer or form women or youth for specific purpose

Extension worker maintains regular contact with individual farmers. Practically, this method poses a challenges to extension workers in terms of the number of individual farmers to be coverd

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3 TYPES OF INDIVIDUAL CONTECT METHOD

Form and home visit Telephone calls (KISAN CALL CENTER)

SMS Flag method Personal letters Emails Video calling Correspondence course

(www.krishiworld.com)

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4 INTRODUCTION

Total Indian population - 1.23 BILLION Total rural population - 874 MILLION (70%) Total urban population – 363 MILLION (30%)

(census 2011)

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5 TELECOM REGULATORY AUTHORITY OF INDIA(TRI)

914.59 million telecom subscriber in India. In this 881.4 million are wireless connection and 33.9

millions are landlines. The growth rate in mobile phone user

Rural area- 3.07%

Urban area- 2.06%

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6 The department of agriculture & cooperation. Ministry of Agriculture GOI , launched KISSAN CALL CENTER on January 21,2004 across the country to deliver extension service to the farming community.

The purpose of call center is to respond to issues raised by farmers instantly, in the local language.

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7 KISAN CALL CENTER

Toll free no – 1800-180-1551 through out the country. Service period 6am -10 pm during working day except

on Sunday and gazetted holidays. Beyond these hours call attend in IVRS mode.

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8 DETAIL OF THE SCHEME

The real challenge for policey maker in India is the transfer of technology because of

large population huge geographical area lack of funds lack of experienced human resources in transfer of

technology

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So KISAN CALL CENTER scheme will be economic and time saving scheme for EXTENSION activities and this helps in continuous two way interaction among the farmer and extension scientist.

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INFRASTRUCTURE OF KCC The kisan call center infrastructure is placed

at three location

Level-1A professionally managed call center/

Level-2A response center in each organization ,

where service of SMSs are mode available Level- 3

The nodal cell

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11 LEVEL-1 Two Agriculture graduates.

Two computers with internet facility.

Two telephone with headphone and teleconferencing facility.

The entire backup support system consisting of uninterrupted power suplley , ac system.

The operator pick up the farmer call, after short welcome message takes down the basic information and query of the caller and these details fed to computer.

The operator should know the local language and he should from the rural background and able to answer most of the question.

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12 LEVEL-2 Consists of SMS who are located at their respective place like

research station KVKs , Agriculture colleges .

In case the first level operator is not able to answer the question, the operator forwards the call to the concerned SMS.

The data relating to the caller including the question asked is also be transferred to the level 2 functionary on his computer along with call.

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13 LEVEL-3 Consist of a dedicated cell located at the Nodal office. This would receive the question that have not been

answered at the first and seconds levels.

Appropriate replies to these question would be then farmed in consultation with the concerned specialists available within or outside the state, by the nodal cell.

The replies would be sent to the farmers promptly by post/e mails /fax/telephone etc. within 72 hrs of receipt of the

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FARMER CALL TO KCC

LEVEL-1 AG GRADUATE PICK UP THE CALL

DATA CAPTURE PERSONAL DETAILS

IF QUERY NOT RESOLVED

ANSWER THE QUERY

FORWARD TO LEVEL -2

IF THE QUERY RESOLVED

IF QUERY NOT RESOLVED

CLOSER THE CALL WITH CLOSING

PHASEINFORM THE CALLER WE SHALL BACK TO HIM WITH DETAIL IN 72 HRS

FARWARD THE CALL TO LEVEL-3

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SL.NO KISAN CALL CENTER STATES

1 AGARATAL TRIPURA2 AHEMADABAD GUJARAT3 AIZWAL MIZORAM4 BENGALOORU KARNATAKA5 BUBANESHWAR ORISSA6 CHNDIGARTH PUNJAB & HARYANA7 COIMBTORE TN & PONDICHERRY

8 DEHRADUN UTTARAKHAND9 NEW DELHI DELHI10 GANGTOK SIKKIM11 GUWAHATI ASSAM & NAGALAND12 HYDERABAD AP13 ITANAGAR ARUNACHAL PADESH14 JABALPUR MP15 JAIPUR RAJASTHAN

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16 16 JAMMU J&K

17 KANPUR UP

18 KOLKATA WB

19 RAIPUR CHATTISHGARTH

20 RANCHI JARKHAND

21 SAMASTIPUR BIHAR

22 SHILLANGO MNAIPUR

23 SHIMLA HIMANCHAL PARDESH

24 TRICHUR KERLA & LAKSHDEEP

25 NAGPUR MAHARASTRA

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17 AGRICLINICS & AGRIBUSINESS CENTRES Better Farming by Every Farmer The Ministry of Agriculture and farmers

welfare, Government of India, in association with NABARD has launched a unique programme to take better methods of farming to each and every farmer across the country.

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18 AIMS-

This programme aims to tap the expertise available in the large pool of Agriculture Graduates.

Irrespective of whether you are a fresh graduate or not, or whether you are currently employed or not, you can set up your own AgriClinic or AgriBusiness Centre and offer professional extension services to innumerable farmers.

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19 Committed to this programme, the Government is now also

providing start-up training to graduates in Agriculture, or any subject allied to Agriculture like Horticulture, Sericulture, Veterinary Sciences, Forestry, Dairy, Poultry Farming, and Fisheries, etc.

Those completing the training can apply for special start-up loans for venture. Committed to this programme, the Government is now also providing start-up training to graduates in Agriculture, or any subject allied to Agriculture like Horticulture, Sericulture, Veterinary Sciences, Forestry, Dairy, Poultry Farming, and Fisheries, etc. Those completing the training can apply for special start-up loans for venture.

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20 Agribusiness Centres would provide paid services for

enhancement of agriculture production  and income of farmers. Centres would need to advice farmers on crop selection, best

farm practices, post-harvest value-added options, key agricultural information (including perhaps even Internet-based weather forecast), price trends, market news, risk mitigation and crop insurance, credit and input access, as well as critical sanitary and phyto-sanitary considerations, which the farmers have to keep in mind.

Earn money and prestige by becoming a consultant to farmers

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As an integral part of this nationwide initiative, specialised training will be provided to Agriculture Graduates interested in setting up such a centre. Being provided free of cost, the 2-month training course will be offered by select institutes across the country. Initiated by SFAC, and co-ordinated by MANAGE, the course comprises Entrepreneurship and Business Management, as well as skill improvement modules in your chosen areas of activity.

Free Training to set up your Agriclinic or Agribusiness Centre

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22 Ceiling of project cost for subsidy has been enhanced to Rs.20 lakhs for an

individual project (25 lakhs in case of extremely successful individual projects) and to Rs.100 lakhs for a group project.

  Depending on the type of venture you want to set up, and with a moratorium

of up to 2 years, Agriclinics and Agribusiness Centre Loans can be repaid within 5 to 10 years as per easy installment plans. The rate of interest, margin and security on loans will be decided by the respective bank, as per RBI norms.

Depending on your entitlement, you can even apply for margin money assistance.

Bank loans available for Agriclinics and Agribusiness Centres

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