YouView Change the way you watch TV forever…

Today

• The world of digital TV

• What is YouView

• The YouView experience

The increasingly complex worldof digital TV

The strategic rationale behind YouView

• Increasing TV platform choice for UK consumers, by enabling the delivery of on demand, interactive and web content to the TV screen

• Catering in particular for consumers who cannot or do not want to pay a subscription for TV (6-7m homes today)

• Promoting a set of common standards that enable the widest range of choice for consumers - enabling many YouView compliant services and applications

• ‘Democratising access to the living room’ for content and service providers, whether they offer free or pay services

• Sustaining an open and competitive market for consumer electronics manufacturers who wish to create devices that offer the YouView experience

Technology is changingthe TV experience

Mainstream viewers like

• Having more control over the TV they love

• Pausing, recording and catching up

Mainstream viewers dislike

• It’s often on the wrong device – TV is best on the TV

• Having the pay for channels they don’t want

• The complexity

YouView brings control over the best TV back to the living room

Trusted partners– The UK’s favourite broadcasters and broadband providers working

together

Favourite content– The free channels and shows everyone truly loves– The pay channels that offer even more exciting films and shows

Simple control– 7-day catch – up on one EPG– A huge PVR to record all the shows you want

All free on the TV– Putting TV back where it belongs, on the TV, subscription free

Behind YouView

• Joint Venture with 7 equal partners incorporated in September

• Venture will market and operate the YouView service just as with Freeview and Freesat• Owning a new brand and promoting this heavily

• Licensing the trade mark to compliant devices & ISPs

• Operating back end technical services where required

• The JV will make “cost recovery” charges, but will not itself be profit-making

YouView is TV and more

YouView is open to all

An open platform– Any manufacturer can make a YouView device– Any content provider can run a VOD service– YouView works with any broadband

Open to app developers– YouView will allow app developers to bring brilliant content and

services to the best screen in the house – the TV

YouView is good for broadcasters , content providers and advertisers

Access– To the most important screen in the house– A platform with sufficient scale for building mass audiences

Creativity– Flexibility– content providers decide look and feel of content and

how viewers see it– Online interactivity on the TV Screen

Commercial– Single standard to reduce delivery costs – Supports a range of business models – free, pay, advertising – Enables a direct relationship with viewers

History

• Where we are now in the UK

• YouView business model

• Motivation of YouView shareholders

• New opportunities created by YouView

YouView Change the way you watch TV forever…