kiosque vente en ligne (internet sales)

8/11/2019 Kiosque Vente en Ligne (Internet Sales)

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Vente en ligne (Internet Sales)

• Gartner• Action Item: If you have a mySAP

Business Suite contract, determine if it

includes mySAP CRM and develop a

business case for implementing a series

of small CRM projects for quick

successes. If the business cases aresound, begin to make use of the CRM

license.

Ed Thompson Gartner June 23, 2004

• "MySAP CRM is probably the only

product out there that's fully integrated

across the ERP and supply chain side of

business," said Steve Niesman, president

and CEO of Itelligence Inc., a global

midmarket SAP provider.

• Vente en ligne • Exécute le processus de vente complet

sur Internet. Cette fonction assure aux

clients des ventes personnalisées,

interactives, faciles à gérer et en libre-

service via le Web. Elle simplifie les

opérations de vente et de gestion descommandes en assurant le traitement

complet du processus, partant de

l'initialisation jusqu'au paiement. De plus,

avec Internet sales pour R/3, SAP met à

la disposition des clients de SAP R/3 la

première étape menant aux

fonctionnalités de vente en ligne de

mySAP CRM.




• Bénéfices

• Une réduction des coûts due àl'automatisation desinteractions

• Leverage Existin g IT

Investments

• Increase Custom er

Satisfact ion and Lo yalty

• Témoignage• « Après un an de fonctionnement

• satisfaisant de notre site B2B, nos

• clients se prennent à rêver d’une

• solution similaire avec leurs autres

• fournisseurs. Et, mieux encore, avec

• partage de la même plate-forme »• Agnès Simard, DSI de Danone

• International Brands

• “Now our customers have instant

• access to an overview of current pricesand stock availability.

• They use the long-text description

feature of the Online Store• for more details. And the order status

function shows them

• whether their goods have been shipped.”

• Rüdiger Hart, VSE AG.




• ROI

• Proper planning for ROI - 4 key

areas

• Identify how you want to change the

customer experience from what it is

currently to what you want it to be in the

future.

• Get executive support for the initiative.

• Address change management, meaning

staff awareness and training.

• Pay attention to metrics. You've got to

have solid metrics in place, the adage

"you can't manage what you can't

measure" is especially applicable to self-

service applications.

• A basic formula is:• ROI = cumulat ive net prof i t over th ree

years / (init ial co sts + th ree year

management cos ts)

• Typical e-business start-up costs

include:

• 1. Research and planning

2. Site development

3. Consulting services

4. Hardware and software

5. Hosting or connectivity

6. Marketing development

7. Advertising8. On-going site management and

improvement

kiosque vente en ligne (internet sales)

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