The main thing on this advert is the unusual image. Here different images are combined to work with the theme of the advert. The use of the dark, khaki colours is a convention of typical rock music.

The same font and style for the artist’s name and album name are used. However, the use of two different colours implies that one title is more important than the other. This also applies the theme of the advertisement; night vision.

By including three of their famous and popular songs on the advert, entices the audience to buy the album to see what their other songs may be like, as they may be similar to their hits. This makes the listeners of their singles, want to buy their album.

By putting in capitals and red writing that the album is ‘OUT NOW’, allows the audience to go and get the album whenever they want. This is instead of having to wait for the release then forgetting when the album actually comes out.

This magazine advertisement ‘s theme is night vision. The colours of the advert, the album name ‘Only By The Night’ and the half owl as the centre image . As owls are able to see throughout the night. These things are consistent with adverts theme.

The use of direct mode of address in the main image allows the band to connect with the audience, meaning that they’re trying to entice the audience to buy their album.