kinda story 2010

Kinda Oy | Pauliina Mäkelä | www.kinda.fi

Kinda Story

October 5, 2010Pauliina Mäkelä

11Friday, October 1, 2010

http://www.kinda.fi

http://www.kinda.fi


Introduction

•This is Kinda Story– how a social media fanatic became an entrepreneur and one of the friendtrepreneurs

2

HELLO!My name is

Pauliina Mäkelä.


http://blogi.sometu.fi/2009/11/twitter-saapui-suomeen-sometuun-ja-pauliinan-elamaan/

http://blogi.sometu.fi/2009/11/twitter-saapui-suomeen-sometuun-ja-pauliinan-elamaan/

http://kinda.fi/

http://kinda.fi/

http://kinda.fi/

http://kinda.fi/

http://www.facebook.com/friendtrepreneur





ITK Conference - April 2009

•Pauliina Mäkelä & Sanna Brauer3


http://www.kinda.fi

http://www.kinda.fi

http://www.flickr.com/search/?q=itk09&w=all

http://www.flickr.com/search/?q=itk09&w=all

http://www.flickr.com/photos/13124119@N00/3471565755/



Twitter - September 2009


http://www.kinda.fi

http://www.kinda.fi


MindTrek Conference - October 2009

•Sometu in Business together with Harri Lakkala


http://www.kinda.fi

http://www.kinda.fi

http://www.flickr.com/search/?q=mindtrek&w=all




http://www.slideshare.net/hrry/sometu-in-business-presentation






Twitter - October 2009


http://www.kinda.fi

http://www.kinda.fi


DCL Conference - November 2009

•Social media in businesses together with Janne Ruohisto


http://www.kinda.fi

http://www.kinda.fi

http://prezi.com/pp9arvrpl7vu/sosiaalinen-media-yrityksissa/

http://prezi.com/pp9arvrpl7vu/sosiaalinen-media-yrityksissa/


January 2010

•worked as a communication and change management specialist in Nokia Siemens Networks

•used actively social media tools and networks as a dear hobby– networking, commenting, sharing, liking

•Facebook in use for two years, Twitter in use for nine months


http://www.kinda.fi

http://www.kinda.fi

http://sometu.ning.com/profiles/blogs/kaeyttoekokemuksia-1

http://sometu.ning.com/profiles/blogs/kaeyttoekokemuksia-1


January 2010

•participated Innovation train event Tampere-Oulu-Tampere, YouTube videos 1 & 2


http://www.kinda.fi

http://www.kinda.fi

http://www.tietoviikko.fi/kaikki_uutiset/article367270.ece

http://www.tietoviikko.fi/kaikki_uutiset/article367270.ece

http://www.youtube.com/watch?v=xNagA3hA3sc

http://www.youtube.com/watch?v=xNagA3hA3sc

http://www.youtube.com/watch?v=AXYb-q-fIrU

http://www.youtube.com/watch?v=AXYb-q-fIrU


January 2010

•created Facebook public profile (472 members on September 2010)


http://www.kinda.fi

http://www.kinda.fi

http://www.facebook.com/pauliinamakelafan

http://www.facebook.com/pauliinamakelafan


January 2010

•joined Friendtrepreneurs in Facebook (881 members on September 2010)


http://www.kinda.fi

http://www.kinda.fi




March 2010

•participated– SomeTime2010 organizing meeting and “YLE Sosiaalinen televisio” event in Helsinki

– Social media seminar in Government Communications Unit via net

– “Demola Cafe Combinat: sosiaalinen media pk-yrityksissä” event in Tampere

– “Online ITK: Sometu - Kurkistuksia, vinkkejä ja parhaita paloja” via net


http://www.kinda.fi

http://www.kinda.fi

http://http://www.youtube.com/watch?v=5A57Kgj-iHM/

http://http://www.youtube.com/watch?v=5A57Kgj-iHM/

http://www.slideshare.net/backmane




http://www.magneetto.com/vnk-seminaari/




http://www.facebook.com/event.php?eid=324446902814




http://connect.ilonait.fi/p80872627/





March 2010

•March 29 - resigned after 11 years in Nokia Networks/Nokia Siemens Networks in different spealist jobs in the areas of technical support, care, quality, communication, change management and training


http://www.kinda.fi

http://www.kinda.fi


April 2010

•dreamed about own company while looking for a new job

•worked as a back channel for a seminar by Osaamo

•worked as a back channel for a event by Intunex

•participated ITK conference with two Prezi presentations 1 & 2

•visited Ensimetri - received guidance on the path to setting up own business


http://www.kinda.fi

http://www.kinda.fi

http://prezi.com/eoy6ynppwpiw/osaamo/




http://bambuser.com/channel/intunex




http://prezi.com/blhwnp1ivhrr/piloteista-arkeen-blogit-ja-wikit-opetuksessa/

http://prezi.com/blhwnp1ivhrr/piloteista-arkeen-blogit-ja-wikit-opetuksessa/

http://prezi.com/9lge8mdxy1md/sosiaalinen-media-ja-yritysverkostot/

http://prezi.com/9lge8mdxy1md/sosiaalinen-media-ja-yritysverkostot/

http://www.ensimetri.fi/

http://www.ensimetri.fi/


May 2010

•gave social media tools training in Hämeenlinna and Facebook training webinar

•participated– Business in social media event by Tekes Verso in Espoo

– TEDxHelsinki in Helsinki– IIDA event in Demola in Tampere– “Kokemuksia tekniikan alan ja taitojen verkko-opetuksesta” seminar in Tampere


http://www.kinda.fi

http://www.kinda.fi

http://www.slideshare.net/PauliinaMakela/facebook-pauliina-makela20100518

http://www.slideshare.net/PauliinaMakela/facebook-pauliina-makela20100518

http://www.facebook.com/TEDxHelsinki

http://www.facebook.com/TEDxHelsinki

http://www.eoppiminen.uta.fi/uutinen.php?item=48520




•participated SomeTime2010 event (http://sometime.fi/) as one of the organizers in Helsinki and networking cruise to Stockholm


May 2010

16Photo by Janne Ruohisto

Photo by Janne Ruohisto

Photo by Anne Rongas

Photo by Oskari Uotinen Photo by Oskari Uotinen

Photo by Oskari Uotinen Photo by Oskari Uotinen

Photo by Janne RuohistoPhoto by Oskari Uotinen


http://www.flickr.com/search/?s=int&w=all&q=sometime2010

http://www.flickr.com/search/?s=int&w=all&q=sometime2010

http://sometime.fi

http://sometime.fi

http://www.kinda.fi

http://www.kinda.fi

http://www.flickr.com/photos/jpruohisto/4630092440/

http://www.flickr.com/photos/jpruohisto/4630092440/

http://www.flickr.com/photos/jpruohisto/4628459877/in/photostream/




http://www.flickr.com/photos/oskariuotinen/4637076364/


http://www.flickr.com/photos/oskariuotinen/4636458289/in/photostream/











May-June 2010

•participated Entrepreneur course in Tampere, 8 nights x 3,5 hours

•organized by Yritysura Ky


http://www.kinda.fi

http://www.kinda.fi


June 2010

•crowdsourced the company’s name via Facebook and Twitter

•participating Ideapaja coaching by Ideakoski and Capacitar in Espoo

•participating Gemilo partner day•lecturing about social media to

Lempäälän Rotaryklubi in Lempäälä


http://www.kinda.fi

http://www.kinda.fi

http://www.ideakoski.fi/




http://www.capacitar.fi/

http://www.capacitar.fi/

http://www.gemilo.com/

http://www.gemilo.com/

http://www.slideshare.net/PauliinaMakela/yhteisllinen-media-1762010

http://www.slideshare.net/PauliinaMakela/yhteisllinen-media-1762010


June 2010

•started to work as a part-time project worker in Otava Folk High School for the AVO (Open networks for learning) project - in the Sometu network (3292 members Semtember 2010) subproject


http://www.kinda.fi

http://www.kinda.fi


July 2010

•established Kinda Ltd in Ylöjärvi in the scenery of her grandmother’s place

•the great-grandchild of a miller founded her company :D

•visited Ensimetri with company’s establishing papers


http://www.kinda.fi

http://www.kinda.fi


July 2010


http://www.kinda.fi

http://www.kinda.fi


July 2010


http://www.kinda.fi

http://www.kinda.fi

http://www.kinda.fi


July 2010


http://www.kinda.fi

http://www.kinda.fi


July 2010

•sent company’s establishing papers to National Board of Patents and Registration Finland

•received Business ID 2347315-0•organized Qelluntai event for Sometu

network in Lepaa


http://www.kinda.fi

http://www.kinda.fi

http://www.prh.fi/fi.html




http://sometu.wikispaces.com/Qelluntai

http://sometu.wikispaces.com/Qelluntai

http://sometu.ning.com/





August 2010

•Kinda Ltd was registered in National Board of Patents and Registration of Finland for Trade register, Tax Administration, Prepayment register and Value added tax-liability

•started the business as a part-time entrepreneur

•took insurances via Pohjola from Ilmarinen•took accounting from Pretax• lectured about social media and

networking in YTY event in Helsinki25


http://www.kinda.fi

http://www.kinda.fi





http://www.slideshare.net/PauliinaMakela/yhteisollinen-mediayty





August 2010

•opened Facebook, Twitter and LinkedIn accounts for Kinda


http://www.kinda.fi

http://www.kinda.fi


September 2010

• received business cards from Kirjapaino Hämeen Offset Tiimi Oy

• received iPhone 4 phone• gave social media training in Seinäjoki,

Facebook and Ning webinar• gave social media project work webinar

participated TIEKE seminar “Vaikuta ja vaikutu - Digikansalainen tänään ja huomenna” in Helsinki

• participated Friendtrepreneur event in Tampere and HENRY ry workshop related to social media

27

Photo by Jussi Linkola


http://www.kinda.fi

http://www.kinda.fi

http://www.slideshare.net/PauliinaMakela/facebookning-2292010

http://www.slideshare.net/PauliinaMakela/facebookning-2292010

https://docs.google.com/present/edit?id=0ASJ18JW_shMtZGRydzZxejJfMTg5N2c4cnpicmcz&hl=en

https://docs.google.com/present/edit?id=0ASJ18JW_shMtZGRydzZxejJfMTg5N2c4cnpicmcz&hl=en

http://www.tieke.fi/seminaarit/osaamispalvelut/vaikuta_ja_vaikutu/




http://www.flickr.com/photos/callion/5019326833/sizes/m/

http://www.flickr.com/photos/callion/5019326833/sizes/m/


September 2010

•opened web pages for Kinda Ltd


http://www.kinda.fi

http://www.kinda.fi

http://kinda.fi/

http://kinda.fi/

Kinda Oy | Pauliina Mäkelä | www.kinda.fi29

Tribes


http://www.kinda.fi

http://www.kinda.fi


Box of Tools


http://www.kinda.fi

http://www.kinda.fi


Dreams came true

•You should remember that you should be careful what you wish for, because these wishes tend to come true


http://www.kinda.fi

http://www.kinda.fi

Kinda Oy | Pauliina Mäkelä | www.kinda.fi32

I wanna warmly thank all people in my

networks who have helped and guided me on my journey!


http://www.kinda.fi

http://www.kinda.fi


Questions?


http://www.kinda.fi

http://www.kinda.fi

kinda story 2010

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