kin (knowledge & innovation network) summer workshop
DESCRIPTION
Keynote for KIN Summer Workshop, June 2012TRANSCRIPT
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Collaborative behaviour: barriers & enablers
KIN summer workshop14 June 2012
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Jemima Gibbons Social Media Consultantmonkeyswithtypewriters.co.uk
@JemimaG
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1.Introductions
2.Six collaborative behaviours
3.Six non-collaborative behaviours
4.Enablers
5.Barriers
6.Group work & discussion
OVERVIEW
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Introductions
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Six collaborative behaviours
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DIY and customisation - mass creativity enabled by standardization, remixability & modularity
1:Co-creation
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Social networking - building relationships around the things we care about
2:Being passionate
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3:Learning
Growth through sharing knowledge - blogs, wikis, tagging & bookmarking; data exposition
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4:Openness
Increased transparency - blogging, vlogging, micro-blogging and confessional profiling
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5:Listening
Improved understanding of stakeholders’ needs through P2P comms and long-tail visibility
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6:Generosity
Boosted creativity - collaborative innovation, open data, crowdsourcing & creative commons
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Six non-collaborative behaviours
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1.Co-creation
2.Being passionate
3.Learning
4.Openness
5.Listening
6.Generosity
Collaborative Non-collaborative
1.Big, fixed solutions
2.Ruling by fear
3.Knowing it all
4.Silence
5.Broadcasting
6.Silo’ed thinking
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Four enablers
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Four enablers
1.Social leadership
2.Networked culture
3.Reward systems
4.Social proof
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•Empowering others
•Passionate & inspirational
•Communicating openly
•Making things simple
•Listening: community-led
•Generous, ethical & caring
1:Social leadership
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•Based on networked structure
•Connected & weblike
•Community- & people-centric
•Information flows freely
•Non-deferential (flat)
•Modular & responsive
•Starfish not spider
2:Networked culture
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•Renumeration & promotion
•Privileges and gifts (status)
•Intrinsic motivators (Dan Pink)
•Peer recognition & acknowledgement
•Enjoyment (cf start-up culture)
•Gamification
3:Reward systems (positive)
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4:Social proof
•Evidence others are doing/using X
•Recommendations & media mentions
•Case studies
•Metrics (customers, fans, likes)
•Improved online influence
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Four barriers
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1.Anti-social leadership
2.Legacy systems (tech & human)
3.Reward systems that reinforce #2
4.Paying lip service to change, while
not actually changing
Four barriers
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1:Anti-social leadership
•Empowering favourites
•Volatile & inconsistent
•Communicating badly
•Making things over-complicated
•Ego-led
•Acting in own interests
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2:Legacy systems
•Hierarchical structures & processes
•Legal and compliance issues
•Fear of losing competitive advantage
•Fear of fraud
•Security issues
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3:Reward systems (negative)
•Renumeration & promotion
•Like promoting like
•Empty metrics (Tweetadder/ Klout?)
•Loss aversion/ fear of punishment
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4:Paying lip service to change while not changing
•Espoused theories v theories-in-use
•Talking the talk (loudly)
•Stuck in “the broadcast paradigm”
•That’s enough about me, what do you think about me? (L’uomo Vogue)
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Group work
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Discussion...
1.Choose a project you’re working on right now
2.What problem are you trying to solve?
3.Which collaborative behaviours do you want?
4.Which enablers can help?
5.Which non-collaborative behaviours are present?
6.Which barriers can you identify?
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Conclusions