© 2015 Create Advantage, Inc.

Kim C. KornCreate Advantage, Inc.

12110 Parade Ave N

Stillwater, MN 55082 USA

+1 (651) 402-3900

Kim@CreateAdvantage.com

www.CreateAdvantage.com

Regenerative ManagingEIT ICT LABS

Urban Mill

Espoo, FinlandApril 23, 2015

www.lawsofmanaging.com

www.facebook.com/thelawsofmanaging

© 2015 Create Advantage, Inc.Source: Joseph A. Schumpeter, Capitalism, Socialism, & Democracy,

Third Edition (New York: Harper Perennial, 1950), pp. 82-84

“…incessantly

revolutionizes the

economic structure from

within, incessantly

destroying the old one,

incessantly creating a new

one.”

Managing “must be seen in

its role in the perennial

gale of creative

destruction.”

Creative Destruction

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Creative Destruction

IS

Regeneration

© 2015 Create Advantage, Inc.

Ente

rpri

se V

ital

ity

Re

lati

ve t

o it

s Ec

osy

ste

ms +

Failing

Thriving

Trailing Creative Destruction

Leading Creative Destruction

Degenerative Trajectories

AmbientLevel

Thrive

ForeverRegenerative

Trajectory

Fail

Eventually

Enterprise Trajectory

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Command

Control

Managing’s Challenge

Mechanistic

Operation

Exploitation

Exploration

Optimization

Objective Observation

Source: Camille Flammarion, L'Atmosphere:

Météorologie Populaire (Paris, 1888), pp.

163 (coloring added).

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the Enterprise

ActivitiesPeople

Value Creation

© 2015 Create Advantage, Inc.

the Enterprise

ActivitiesPeople

Value Creation

© 2015 Create Advantage, Inc.

Laws of Managing

the Enterprise

ActivitiesPeople

Liberate

Creativity

Invigorate

Learning

Enrich

Humanity

Attain

Vitality

Gain Coherence

Unleash

Potential

Infuse

Meaning

© 2015 Create Advantage, Inc.

The Law of Potential

Imperative: Unleash Potential

Managing must unleash potential

within workers, engendering

intrinsic motivation by fulfilling their

innate needs.

This brings forth the full possibility

of each person and, therefore, the

enterprise as a whole.

Autonomy

Competence

Relatedness

First Principles:

Engage the Whole Person

Fulfill Each Person’s Innate Needs

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The Law of Meaning

Imperative: Infuse Meaning

Managing must infuse meaning

through a sense of purpose

shared across all workers.

This aligns their thinking,

behaving, and acting with the

meaningful purpose of the

enterprise.

First Principles:

Encourage Personal Meaning

Ascertain the Meaningful Purpose

Meaningful

Purpose

© 2015 Create Advantage, Inc.

The Law of Creativity

Imperative: Liberate Creativity

Managing must liberate creativity

by applying intuition and

exercising the free will of workers.

This allows the enterprise to

discover surprising ecosystem-

molding and wealth-producing

opportunities that lie ahead.

First Principles:

Foster Indigenous Innovation

Welcome Surprise Innovation

Value-Creation

Possibility

Past

Now

Future

Possibility Space

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The Law of Learning

Imperative: Invigorate Learning

Managing must invigorate learning

through the ongoing orchestration

of exploration and exploitation.

It must explore to discover the

unknown, exploit the known, and

orchestrate all learning to realize

value in operation.

First Principles:

Perform Exploration & Exploitation

Conduct Orchestration

Operation

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The Law of Humanity

Imperative: Enrich Humanity

Managing must enrich humanity

with compelling economic

offerings.

This creates the value both

desired and deserved by not

only customers but workers and

society at large.

First Principles:

Create Economic Values (create

& capture exchangeable value)

Ensure Human Values

Enrich Humanity

KnowledgeEconomicValues

Business

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The Law of Vitality

Imperative: Attain Vitality

Managing must attain vitality by

destructively recreating the

enterprise over and over again.

This creates a trajectory of endless

potential, new-to-the-world

offerings, and continual enterprise

transformation, which sustains the

wealth necessary to survive.

First Principles:

Embrace Creative Destruction

Orchestrate Destructive Recreation

Ecosystems

Enterprise

DESTRUCTION

CREATION

DESTRUCTION

CREATION

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The Law of Coherence

Imperative: Gain Coherence

Managing must gain

coherence by fostering,

balancing, and integrating

the domains of value

creation with its practices.

This perpetually unifies the

enterprise to regenerate

itself, and thereby thrive

forever.

First Principle:

Gain Coherence

Unleash

Potential

Infuse

Meaning

Liberate

Creativity

Invigorate

Learning

Enrich

Humanity

Attain

Vitality

Gain

Coherence

© 2015 Create Advantage, Inc.

the Enterprise

ActivitiesPeople

Value Creation

Regenerative

Enterprise© 2015 Create Advantage, Inc.

Unleash

PotentialInfuse

Meaning

Liberate

Creativity

Invigorate

Learning

Enrich

Humanity

Attain

VitalityGain

Coherence