killing as usual - wooga's hit filter
TRANSCRIPT
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REPEATEDLYCREATINGHITGAMES
Sebastian Kriese Corporate Development
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1,000+ new mobile games
per week
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0
0.5
1
1.5
2
mill
ions
($) /
day
Top 50 games capture
majority of the
1 50 75 100 125 150 200 Rank
per day
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HIT-DRIVEN
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Game Design at Wooga
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» THE BEST WAY TO HAVE A GOOD IDEA IS
TO HAVE A LOT OF IDEAS «
- some nobel prize winner
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CREATING A FUNNEL FOR IDEAS
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» Hit Filter « only work on potential hits
Prototypes
Production Soft launch
Launch
40
10 7
3
2 Hits
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POWER TO THE
PRODUCT LEAD
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+
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Handheld and flying dinosaurs
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Prototypes 40
INTUITION AND EXPERTS
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Handheld and flying dinosaurs
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FAKE DOORS
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THE BEST GAME EVER! Playing this game for a few minutes will make your life complete. FREE!
THE BEST GAME EVER! Playing this game for a few minutes will make your life complete. FREE!
THE BEST GAME EVER! Playing this game for a few minutes will make your life complete. FREE!
THE BEST GAME EVER! Playing this game for a few minutes will make your life complete. FREE!
THEME TEST
+20%
Click-through rate
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Prototypes
Production
40
10
POLISHING
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Prototypes
Production
40
10
USER TESTS
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Prototypes
Production
40
10
INTERNAL TESTS
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Prototypes
Production
40
10
PACKAGING
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ICON TESTING
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+10%
Click-through rate
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WINNER:
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+
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Prototypes
Production Soft launch
40
10 7
7 6 9
8
5
4 3 2
GET NUMBERS
AS EARLY AS POSSIBILE
Soft launch
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1-Day 3-Days 7-Days
MEASURING RETENTION
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LET IDEAS
IN
GAME REST PEACE
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SIX MONTHS
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Question yourself repeatedly.
Stop projects early.
Power to the product lead.
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Number of projects stopped
2009 - 2012
3
2013 - 2014
15+