ATI Super Conference 2017

Autoshop Solutions

Killer SEO

● Search Manager @ Autoshop Solutions

● 11 years of direct hands-on SEO experience

● 3.5 years of dedicated Automotive Shop SEO experience

● Grew up in a Hot Rod shop in a small town

Who Am I?

● What is SEO?

● What Isn’t SEO?

● How to hold your SEO accountable

What are we talking about today?

What is SEO?

● SEO is the means in which you act to convince Google/Search Engines that YOU are the best result for whatever their searcher is searching for at that given time.

● Google’s Algorithm = 100’s of variables. The question to ask is, why the increasing complex variables?

● Google’s #1 Goal = Make the searcher happy enough that they come back to make another search, click on more ads.

What is SEO?

What is SEO?

What is SEO?

What is SEO?

What is SEO?

What SEO isn’t?

What isn’t SEO?

● SEO is not a trick or a technique.● SEO is not a button or a lever.● SEO is not set-and-forget, and nothing is permanent.● SEO is not just about ranking #1 for something

Get More Mileage Out Of Your SEO Campaign

● Are they attempting to seek a better understanding of your business?

● Are you accurately stating your goals? Business? Rankings?● ROI > Ranking #1 for something incidental● Two most important metrics (IMO):

○ Rankings Over Time ○ *Organic* (Search Engine) Traffic Over Time

Autoshop Solutions

● Are they asking you questions about the history and personality of your business?

● Are you accurately stating your goals? Business? Rankings?● ROI > Ranking #1 for something incidental● Two most important metrics to me

○ Rankings Over Time & Traffic Over Time

Wrapping up!Download these slides: http://bit.ly/2nt5bwj

Autoshop Solutions

Custom Website Design

Template Website

Video Marketing

Email Marketing

Social Media Marketing

Search Engine Optimization

Direct Mail Marketing

Pay Per Click Marketing

Reputation Management

Account Management (hosting, etc.)

Accepting Clients!