killer questions for start-ups: business practices
TRANSCRIPT
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9 KILLER QUESTIONS EVERY START-UP SHOULD ASK ABOUT THEIR
BUSINESS PRACTICES. BRAND ARTILLERY
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When your business is in start-up mode, the cement is wet.
The core values that will guide its character and actions are
still being installed.
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The decisions you make at the start of the journey will have far-reaching
consequences as you grow.
Now is the time for soul-searching. Now is the time for killer questions.
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WILL YOUR PRODUCT BE MADE IN YOUR HOME
COUNTRY, OR MADE SOMEWHERE ELSE BECAUSE IT’S CHEAPER?
BRAND ARTILLERY
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�IF YOUR BUSINESS IS A SERVICE, WILL IT BE
BASED IN YOUR HOME COUNTRY?
BRAND ARTILLERY
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WILL YOU PAY TAX?�
BRAND ARTILLERY
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�DO YOU HOLD YOUR BUSINESS TO A HIGH-QUALITY STANDARD?
BRAND ARTILLERY
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HOW SUSTAINABLE IS YOUR BUSINESS GOING TO BE?
BRAND ARTILLERY
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�WILL YOU DO EVERYTHING YOU CAN TO MINIMISE THE
ENVIRONMENTAL IMPACT OF YOUR BUSINESS?
BRAND ARTILLERY
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�WILL YOU EXAMINE PACKAGING, UPGRADE COSTS, SERVICE FEES
ETC. AND AIM TO KEEP THESE FAIR, OR WILL YOUR OVER-RIDING
GOAL BE TO MAXIMISE PROFIT?�
BRAND ARTILLERY
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WILL YOU BE ACTIVELY PHILANTHROPIC?
�
BRAND ARTILLERY
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WOULD YOU CONSIDER JOINING AN ORGANISATION LIKE
ONEPERCENTFORTHEPLANET.ORG? �
BRAND ARTILLERY
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Best of luck with your new venture - We hope this helps. (If we can help you articulate your values, or you need creative advertising, just ask.) MEANWHILE, WHY NOT FOLLOW US ON TWITTER? @BRANDARTILLERY
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