ComicsPro Meeting

February 2014

2013 The Year of the Kid

Top Movies of 2013

$420 mm $409 mm $368 mm

Trend Continuing in 2014

$379 mm $146 mm

LEGO Movie had second

biggest February opening

ever!

Top Books of 2013

1.8 mm copies in hardcover

1.4 mm copies in hardcover

1.1 mm copies in hardcover

Reflected in Comic Book Market

ADVENTURE TIME

Boom Studios

MY LITTLE PONY IDW

SONIC THE HEDGEHOG

Archie

PAPERCUTZ Success Stories

LEGO: NINJAGO Series Over 2 million copies sold!

PAPERCUTZ Success Stories

GERONIMO STILTON Series Almost 1 million copies sold!

TM

12

THE FIRST SAMURAI

TM

TMAll-new, full-color Graphic NovelG

ERON

IMO

STILTON

GRAPHICN

OV

EL

$9.99 US / $10.99 CAN

www.geronimostilton.comwww.papercutz.com

Geronimo Stilton is the editorof the Rodent’s Gazette, themost famouse paper on Mouseisland. in his free time he lovesto tell fun, happy stories. inthis adventure, Geronimo has to face his worst enemies, thePirate Cats, who have discovereda way to travel back in time and change history…

Japan, 1603. Geronimo and hisfriends don’t know why thePirate Cats went back to thisprecise point in time, but theyare sure the Pirate Cats are upto no good! Posing as a travel-ing troupe of actors, Geronimosomehow manages to convincethe locals that he’s really aShogun, and not The FirstSamurai! Will Geronimo be ableto uncover the Pirate Cats’ planin time to stop them? Or havethe Pirate Cats finally won?

knows how to deal

with annoyingoranges!

“Geronimo fans will eat this up quickerthan a wheel of cheddar.” -Washington Times“Is it fact? Is it fiction? It’s faction,and it’s fun!” -Shelf-Employed

?!

Ohhhh!

book 11 covhc 11/30/12 5:44 PM Page 1

Kids Buying Power has Never Been Stronger

•  Children under 14 spend about $40 billion annually. Compare this to the $6.1 billion 4-12 year olds spent in 1989.

•  Teens spend about $159 billion.

•  Children under 12 influence $500 billion in purchases per year.

Discovery/Purchase Trends !•  Kids as young as 18-24 months are influencing

purchase decisions •  Point of entry to brand/story world varies –

360 degree experience is expected (e.g. Spider-Man – many kids discover franchise through movies and then become book readers/consumers)

•  When queried about purchase decisions 53% of parents say they bought “because my kid asked for it”

How Kids Learn About Books

32%! 30%!

20%! 19%!

38%!

27%!

19%!14%!

47%!

27%!31%!

20%!

Own Decision/Child! Friend/Family! Bookstore! Online Research!

TRENDS IN DISCOVERY OF BOOKS: 7 -12!(Source: Nielsen’s Children’s Deep Dive 2011-13)!

Fall '12! Spring '13! Fall '13!

But Not All the News is Positive …

Teens Being Turned Off Reading?

Teens Moving to Digital

The Takeaway

•  Publishers & Retailers must work together to create a “fun reading habit”

•  Publishers & Retailers must work together to create a “print reading habit”

•  We must use all tools at our disposal to expose potential readers to product that interests them.

“Papercutz graphic novels are just good comics for everyone, kids especially.  !!They're exactly the kind of new reader breeders that our industry needs, but that doesn't get nearly enough press or shelf space in most shops.”!

!- Confessions of a Comic Book Guy Column !by Steve Bennett, SuperFly Comics & Games!Published in ICV2: 01/29/2014 !

!

Papercutz Strategy #1 – User Friendly Product

Papercutz Strategy #2 – Leverage Existing Brand Awareness

▶  Launched in January 2013 –toy line, 3 video games, Cartoon Network series, dedicated area in Legoland Florida and now Papercutz graphic novels!!

▶  Strongest testing LEGO theme in the past 25 years.

LEGO CHIMA #1

Written by Yannick Grotholt

Illustrated by Comicon

Ships May 2014

▶  Coverage in WWE Magazine,WWE Monopoly game, Hot Topic promotion WWE.com, and TV events

▶  Store signings, Fan outreach and contests

▶  Press kit ARC mailing

WWE #1: “MONEY IN THE BANK”

Written by Mick Foley Illustrated by Alitha

Martinez

Ships June 2014

▶  Animated TV series premiered on Starz Kids in July 2013

▶  Relatable kid hero similar to Calvin from Calvin and Hobbes in his mischiefmaking and hilarious fumbles

▶  Short gags are perfect for kids just learning to read, with an over-arching storyline in each volume

Toto Trouble #1: “Back to Crass”

Written & Illustrated by

Terry Copee

Ships May 2014

▶  Highly anticipated series starring the original characters

▶  Featured in FREE COMIC BOOK DAY promotion

▶  #1 kids television brand in the United States, airing 7 times per week on Nickelodeon and Nicktoons

Mighty Morphin Power Rangers #1: “Rita Repulsa's Attitude Adjustment”

Written by Stefan

Petrucha Illustrated by Alitha

Martinez

Ships June 2014

NOT FINAL ART!

▶ Rio 2 opens on April 11, 2014, with home entertainment in the fall

▶ The first Rio film grossed $480M at the box office, making it one of the top grossing animated movies of 2011

▶ The series features art from top animation artists, and continues the story of the two Rio films

RIO #2: “The Creature From Blu’s Lagoon”

Written by Stefan

Petrucha Illustrated by James

Silvani

Ships April 2014

NOT FINAL ART!

▶  The Annoying Orange TV series is a top-rated show on Cartoon Network; #1 for its time slot among Boys 6-11 versus all TV since launch in June 2012

▶  Episodes broadcast multiple times weekly in CN’s highest rated prime time block reaching 99 million US homes and over 10 million kids

ANNOYING ORANGE #6: “My Little Baloney”

Written by Scott

Shaw! Illustrated by Mike

Kazaleh

Ships August 2014

▶  Ariol features the everyday life of a kid (donkey) and his friends (cow, pig, fly,cat) with a wry and colorful sense of humor

▶  The best-reviewed Papercutz launch to date

▶  Guibert is known for his books published with First Second

(The Photographer)

ARIOL #5: “Bizbilla Hits the Bullseye”

Written by Emmanuel

Guibert Illustrated by Marc

Boutavant

Ships August 2014

Papercutz Strategy #3 – Enlist Teachers & Librarians as Partners

•  Creating Teacher’s Guides for all major series – six to date, over a dozen by end of 2014.

•  Major presence at Librarian events – PLA, ALA, BEA, regional bookfairs.

•  More advertising to teachers & librarians than any other comics or graphic novel publisher.

Papercutz Strategy #4 – Support Comic Shop Partners

•  LEGO CHIMA Promotion

•  Free Comic Book Day

•  Weekly Activity Sheet Program

•  My First Comic Promotion

▶  Major promotion tied to launch of LEGO: CHIMA #1 graphic novel in May 2014

▶  Papercutz will provide resources for retail partners to host CHIMA day in stores

▶  Special discount on CHIMA & NINJAGO GNs for participating retailers

▶  Participating retailers will be entered in to a contest to win a trip for 4 to Legoland California the week before SDCC

LEGO: CHIMA Promotion

▶  Gold and Silver level participation in event.

▶  Other PAPERCUTZ series features in SMURFS comic (ARIOL, ANNOYING ORANGE & DINOSAURS)

▶  Additional discount available on all titles featured in FCBD promotion Talk to Tony – you can place an order for these volumes right here at the show

Free Comic Book Day 2014

▶  Bi-weekly resource for shops that features coloring pages, games, comics and more

▶  Cheap and easy, can be output from a black and white printer

▶  Designed to be easily customized with store branding

from

NAME: AGE:

Weekly Activity Sheet Program

▶  Free Papercutz Comics for kids whose parents purchase Papercutz GNs (this is a special comic created for this promotion and it will feature an area/blank space for store sticker or stamp)

▶  Stickers that identify kids as “My First Comic” recipients

▶  Special discount on Papercutz product for participating retailers

“My First Comic” Promotion

PAPERCUTZ 2014 GOALS

•  Provide retail partners with the tools to tap in to power of kids market

•  Provide retail partners with tools to reach out to parents and community

•  Be ‘the gateway product” that helps kids develop a lifelong comics print reading habit

THANK YOU!!!