kickstarter - general data

Online Games Consulting & Services

Appsblogger scraped data - June 2012

KICKSTARTER FOR VIDEO GAMES


METHODOLOGY

Data Analyzed :

Source: www.appsblogger.com

Data was automatically scrapped off Kickstarter pages

Sample analyzed limited to the entertainment categories (Books, Games, Movies, Comic books)

Video Games and Board Games were separated in two categories throughout

You can find the raw data here: https://www.google.com/fusiontables/DataSource?docid=1tO8U__v4_oATOq6uo9dl-rPyg-dga3rnkZSbw9M

https://www.google.com/fusiontables/DataSource?docid=1tO8U__v4_oATOq6uo9dl-rPyg-dga3rnkZSbw9M






$-

$2,000,000.00

$4,000,000.00

$6,000,000.00

$8,000,000.00

$10,000,000.00

$12,000,000.00

$14,000,000.00

$16,000,000.00

$18,000,000.00

$20,000,000.00

Books Comics Films Video Games Boardgames

2011H2

2012H1

KICKSTARTER PER CATEGORIES - 2011H2 & 2012H1


100%

300%

500%

700%

900%

1100%

1300%

1500%

Books Comics Films Games Boardgames

2010 to 2011

2011 to 2012 (till May)

2010-2011-2012

Year-on-Year Growth


THOUGHTS

Kickstarter was very insignificant for video games overall prior to Double Fine. It is now probably the biggest category in entertainment.

The other categories are more “mature” as they seem to have a more natural growth.

Board games are doing incredibly well too.


COMIC BOOKS


COMICS

Funded projects stats

# of projects Total money

pledged Total backers Av. # of backers Av. Pledge

Over $250k 1 $ 1,254,120.00 57,750 57,750 $ 21.72

$100k to $249k 1 $ 1,065,182 25,000 25,000 $ 4.37

$50k to $99k 10 $ 731,005.00 252,750 25,275 $ 2.89

$25k to $49k 16 $ 553,559.00 297,500 18,594 $ 1.86

$10k to $24k 51 $ 714,781.00 434,200 8,514 $ 1.65

Less than $10k 326 $ ,435,935.00 1,063,679 3,263 $ 1.35


0% 0%

2% 4%

13%

81%

Over $250k

$100k to $249k

$50k to $99k

$25k to $49k

$10k to $24k

Less than $10k

COMICS

# of projects


26%

2%

15%

12%

15%

30%

Over $250k

$100k to $249k

$50k to $99k

$25k to $49k

$10k to $24k

Less than $10k

COMICS

Total money pledged


FILMS


# of projects Failed Successful Success ratio Total

Animation 231 145 39% 376

Documentary 1902 1772 48% 3674

Film & Video 1272 1061 45% 2333

Narrative Film 714 694 49% 1408

Short Film 1438 2297 61% 3735

Webseries 593 431 42% 1024

FILMS


FILMS

Money Raised Money Raised Av. Per project

Animation $ 1,537,782.00 $ 10,605.39

Documentary $ 22,455,944.00 $ 12,672.65

Film & Video $ 8,224,388.00 $ 7,751.54

Narrative Film $ 8,613,710.00 $ 12,411.69

Short Film $ 10,638,652.00 $ 4,631.54

Webseries $ 3,443,568.00 $ 7,989.72


3%

29%

19% 11%

30%

8%

Animation

Documentary

Film & Video

Narrative Film

Short Film

Webseries

FILMS

# of projects (success and failures)


39%

48% 45% 49%

61%

42%

0%

10%

20%

30%

40%

50%

60%

70%

Animation Documentary Film & Video Narrative Film Short Film Webseries

Success ratio

FILMS

Success ratio


3%

41%

15%

16%

19%

6%

Animation

Documentary

Film & Video

Narrative Film

Short Film

Webseries

FILMS

Money Raised


$-

$2,000.00

$4,000.00

$6,000.00

$8,000.00

$10,000.00

$12,000.00

$14,000.00

Animation Documentary Film & Video Narrative Film Short Film Webseries

Av. Per project

FILMS

Av. Per project


FUBLISHING (BOOKS)


# of projects Failed Successful Success ratio Total

Art Book 143 158 52% 301

Children's Book 366 176 32% 542

Fiction 594 349 37% 943

Journalism 213 191 47% 404

Nonfiction 551 330 37% 881

Periodical 126 137 52% 263

Poetry 113 137 55% 250

Publishing 375 137 27% 512

PUBLISHING

Money Raised


Money Raised Money Raised Av. Per project

Art Book $ 1,021,661.00 $ 6,466.21

Children's Book $ 1,262,574.00 $ 7,173.72

Fiction $ 1,380,378.00 $ 3,955.24

Journalism $ 1,247,520.00 $ 6,531.52

Nonfiction $ 1,973,718.00 $ 5,980.96

Periodical $ 953,024.00 $ 6,956.38

Poetry $ 232,064.00 $ 1,693.90

Publishing $ 1,210,605.00 $ 8,836.53

PUBLISHING


7%

13%

23%

10%

22%

6%

6%

13%

Art Book

Children's Book

Fiction

Journalism

Nonfiction

Periodical

Poetry

Publishing

PUBLISHING

# of projects


0%

10%

20%

30%

40%

50%

60%

Art Book Children'sBook

Fiction Journalism Nonfiction Periodical Poetry Publishing

Success ratio

PUBLISHING

Success ratio


11%

14%

15%

13%

21%

10%

3% 13%

Art Book

Children's Book

Fiction

Journalism

Nonfiction

Periodical

Poetry

Publishing

PUBLISHING

Money Raised


$-

$1,000.00

$2,000.00

$3,000.00

$4,000.00

$5,000.00

$6,000.00

$7,000.00

$8,000.00

$9,000.00

$10,000.00

Art Book Children'sBook

Fiction Journalism Nonfiction Periodical Poetry Publishing

Av. Per project

PUBLISHING

Av. Per project


BOARD GAMES


Funded projects stats

# of projects

Total money pledged

Total backers Average # of

backers Av. Pledge

Over $250k 2 $ 1,705,277.00 10770 5385 $ 158.34

$100k to $249k 5 $ 789,908.00 7780 1556 $ 101.53

$50k to $99k 12 $ 850,414.00 15373 1281.083333 $ 55.32

$25k to $49k 33 $ 1,099,494.00 21628 655.3939394 $ 50.84

$10k to $24k 80 $ 1,244,040.00 23750 296.875 $ 52.38

Less than $10k 72 $ 567,882.00 14337 199.125 $ 39.61

BOARD GAMES


27%

13%

14%

17%

20%

9%

Over $250k

$100k to $249k

$50k to $99k

$25k to $49k

$10k to $24k

Less than $10k

BOARD GAMES

Totat $ pledged


1%

3% 6%

16%

39%

35% Over $250k

$100k to $249k

$50k to $99k

$25k to $49k

$10k to $24k

Less than $10k

BOARD GAMES

# of projects


VIDEO GAMES


Avg. funding per successful project $65k

Avg. success ratio 31%

Avg. pledge $46.15

VIDEO GAMES


Funded projects stats (based on

goals)

# of projects

Total money pledged

Total backers

Average # of backers

Av. Pledge average

%tage of goal Median of % of goal

Over $250k 8 $ 10,857,412 242,340 30,293 $ 44.80 303% 210%

$100k to $249k 5 $ 1,433,559 40,948 8,190 $ 35.01 254% 159%

$50k to $99k 6 $ 571,654 14,591 2,432 $ 39.18 163% 143%

$25k to $49k 9 $ 463,429 6,158 684 $ 75.26 181% 141%

$10k to $24k 46 $ 1,116,773 32,968 717 $ 33.87 192% 117%

$5k to $9k 51 $ 538,553 16,712 328 $ 32.23 161% 124%

$1k to $4k 73 $ 335,551 8,913 122 $ 37.65 206% 119%

Less than $1k 37 $ 30,433 1,122 30 $ 27.12 227% 149%

VIDEO GAMES


0%

10%

20%

30%

40%

50%

60%

Over $250k $100k to $249k$50k to $99k $25k to $49k $10k to $24k $5k to $9k $1k to $4k Less than $1k

Success ratio

VIDEO GAMES

Success ratio


0

20

40

60

80

100

120

140

Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12

Less than $1k

$1k to $4k

$5k to $9k

$10k to $24k

$25k to $49k

$50k to $99k

$100k to $249k

Over $250k

VIDEO GAMES

# Projects (successes and failures)


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