kick-off meeting accept pluralism project
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Kick-off meeting ACCEPT PLURALISM Project. Florence, 8-9 July 2010. Louisa Anastopoulou European Commission, DG RTD. A communication and dissemination strategy in order to prepare the scientific evidence of their projects towards policymaking. Researchers to implement:. - PowerPoint PPT PresentationTRANSCRIPT
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Kick-off meeting ACCEPT PLURALISM Project
Louisa AnastopoulouEuropean Commission, DG RTD
Florence, 8-9 July 2010
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A communication and dissemination
strategy in order to prepare the
scientific evidence of their projects
towards policymaking
Researchers to implement:
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Given that all research projects selected should be"problem oriented" and "policy relevant":
• Announce the problems to be tackled: the project's rationale
• Define clear EU policy questions based on your scientific objectives by anticipating key messages to which you will provide answers
• Establish target audiences: To whom the project may concern
From the start of the project:
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• Enable researchers to share the project's objective with stakeholders
• Stimulate a wider public interest
• Get issues raised by research on the policy agendas at local, regional, national and European levels
• Only by this way, you could promote scientific-evidence for policymaking
From the start of the project:
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10 Steps for a communication
and dissemination strategy
1. Form a communication team
2. Create a promotional flyer
3. Produce an attractive brochure presenting your project
4. Develop an attractive website
5. Seek out dialogue with stakeholders
From the start of the project:
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10 Steps for a communication
and dissemination strategy
From the start of the project:
6. Engage the media
7. Write policy briefs
8. Arrange briefing sessions and dialogue panels
9. Organize a final conference
10. Produce a final publishable summary report
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1 Research community (in the widest sense)2 Policy makers (at local, regional, national
and European level)3 Citizens (via information multipliers and
opinion makers)
Strategy: Target groups
Policy makers are:
Commissioners
Members of the EP
Ministries
Regional authorities
NGOs
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The key messages are to be tailored to the different target groups !
Strategy: Key messages
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THANK YOU FOR YOUR ATTENTION!