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Waarom KetnetKick?

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all rights reserved 2008

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Name Target Demo Status Link to latest news9 New Disney Worlds Kids and Tweens? Concepting/Development http://www.virtualworldsnews.com/2008/01/disney-investin.htmlAdventure Rock Kids Live http://www.virtualworldsnews.com/2007/10/bbc-launches-ch.htmlAudition Online Teen Live http://www.virtualworldsnews.com/2007/06/nexons_online_a.htmlBaoBao BengBeng Kids Live http://www.virtualworldsnews.com/2007/08/red-mushroom-to.htmlBarbieGirls 8 to 15 Live http://www.virtualworldsnews.com/2008/04/interview-barbi.html#moreBeanie Babies 2.0 Kids Live http://www.virtualworldsnews.com/2008/03/beanie-babies-2.htmlBe-Bratz.com 8 to 12 Live http://www.virtualworldsnews.com/2007/07/be-bratz-virtua.htmlBella Sara 5 to 12 Live http://www.virtualworldsnews.com/2008/03/codemasters-lic.htmlBuildABearville.com Kids Live http://www.virtualworldsnews.com/2008/03/index.htmlC3L3B Digital Teens and Young Adults Development http://www.virtualworldsnews.com/2008/01/c3l3b-digital-g.htmlCars Virtual Worlds Kids and Tweens? Development http://www.virtualworldsnews.com/2008/03/disney-presiden.htmlCC Metro 13 to 34 Live http://www.virtualworldsnews.com/2007/12/interview-coke.htmlChaotic Kids Live http://www.virtualworldsnews.com/2008/01/interview-4kids.htmlChapatiz Tweens Live http://www.virtualworldsnews.com/2008/03/french-virtual.htmlChipuya Town Teens? Live http://www.virtualworldsnews.com/2007/11/media-groove-la.htmlChugginton 3 to 6 Development http://www.virtualworldsnews.com/2008/02/ludorums-chuggi.htmlClub Penguin 7 to 15 Live http://www.virtualworldsnews.com/2007/08/parks-associate.htmlConduit Labs' World Tweens and Teens Development http://www.virtualworldsnews.com/2008/01/conduit-labs-re.htmlDgamer Kids? Development http://www.virtualworldsnews.com/2007/07/disney-creates-.htmlDinoKids Kids and Tweens Development http://dinokids.com/Disney's Bunnytown Preschoolers Live http://www.virtualworldsnews.com/2007/10/disney-to-launc.htmlDisney's Virtual Magic Kingdom Kids and Tweens Live (Closing in May) http://www.virtualworldsnews.com/2008/04/disneys-virtual.html#moreDizzywood 8 to 12 Public Beta http://www.virtualworldsnews.com/2008/02/interview-scott.htmlEmpire of Sports Tweens and Teens Public Beta http://www.virtualworldsnews.com/2008/01/giant-interacti.htmlFaketown 13 to 24 (mostly 13 to 18) Live http://www.virtualworldsnews.com/2007/06/interview_faket.html#moreFootballSuperstars.com 11 to 18 Development http://www.virtualworldsnews.com/2007/08/football-supers.htmlFreaky Creatures Tweens and Teens Development http://www.virtualworldsnews.com/2007/11/freaky-creature.html#moreFreggers 13+ Public Beta http://www.virtualworldsnews.com/2008/04/freggers-launch.htmlFusion Fall Kids and Tweens? Development http://www.virtualworldsnews.com/2008/03/tbs-gets-new-vp.htmlGaia Online 13-18 Live http://www.virtualworldsnews.com/2008/03/gaia-costs-25m.htmlGalaXseeds.com Tween Live http://www.virtualworldsnews.com/2007/02/chorus_entertai.htmlGoPets 13-40 Live http://www.virtualworldsnews.com/2007/10/virtual-world-2.htmlGreen.com Kids and Tweens Development http://www.virtualworldsnews.com/2008/04/iac-to-launch-g.htmlHabbo Hotel 13 to 16 Live http://www.virtualworldsnews.com/2008/04/habbo-to-host-n.htmlhttp://www.virtualworldsnews.com/2008/04/habbo-hotel-par.htmlHandipoints 4 to 12 Live http://www.virtualworldsnews.com/2008/03/handipoints-rec.htmlHello Kitty Online Tweens to 20s Closed Beta http://www.virtualworldsnews.com/2008/02/sanrio-launches.htmlHome Teens and Young Adults Closed Beta http://www.virtualworldsnews.com/2008/04/virtual-world-3.htmlIMVU Teens and Young Adults Public Beta http://www.virtualworldsnews.com/2008/03/imvu-to-exit-be.htmlKidsCom.com 7 to 14 Live http://www.virtualworldsnews.com/2008/04/kidscomcom-to-s.htmlLego Universe 8 to 12 Development http://www.virtualworldsnews.com/2008/02/lego-universe-t.htmlLittlest Pet Shop Kids Live http://www.virtualworldsnews.com/2008/03/pileated-pictur.htmlLola's Land Tween Development (launches next week) http://www.virtualworldsnews.com/2008/03/harper-collins.htmlMadagascar-themed world Kids and Tweens? Development http://www.virtualworldsnews.com/2008/02/toy-fair-goes-v.htmlMagi-Nation 2 to 12 Live http://www.virtualworldsnews.com/2008/04/magi-nation-goe.htmlMapleStory Tweens+ Live http://www.virtualworldsnews.com/2007/11/nexon-sells-car.htmlMeez Avg age 18, goes older, though Live http://www.virtualworldsnews.com/2008/02/interview-meez.htmlMiniFriday.com Tweens and Teens Live http://www.virtualworldsnews.com/2007/10/110k-users-on-h.htmlMinyanLand Kids Live http://www.virtualworldsnews.com/2008/02/minyanville-kab.html Monkey World Youth-oriented Concepting/Development http://www.virtualworldsnews.com/2008/04/nickelodeon-to.htmlMoshi Monster Children, but also looking at adults Development http://www.virtualworldsnews.com/2008/02/liveblogging-12.html#moreMyePets.com Kids Live http://www.virtualworldsnews.com/2007/08/mga-entertain-1.htmlMyLife Kids? Development http://www.virtualworldsnews.com/2008/02/toy-fair-goes-v.htmlMystikats Kutties 6 to 13 Live http://www.virtualworldsnews.com/2008/01/playhuts-golive.htmlMytopia Maybe, teens and young adults Live http://www.virtualworldsnews.com/2008/03/mytopia-adds-su.htmlNASA's Education World Teens Concepting/Development http://www.virtualworldsnews.com/2008/01/nasa-submits-rf.htmlNeopets 7 to 14 Live http://www.virtualworldsnews.com/2008/04/virtual-world-2.htmlNFLRush.com Kids and Tweens? Live http://www.virtualworldsnews.com/2007/10/nfl-to-launch-v.htmlNicktropolis 9 to 12 Live http://www.virtualworldsnews.com/2008/03/nickelodeon-to.htmlnovoKing 16-35 Closed Beta http://www.virtualworldsnews.com/2007/08/new-chinese-vir.htmlOurWorld 11 to 15 Public Beta http://www.virtualworldsnews.com/2008/04/flowplay-launch.htmlPanfu 6 to 12 Live http://www.virtualworldsnews.com/2008/04/german-world-pa.htmlPixie Hollow Kids and Tweens? Development http://www.virtualworldsnews.com/2008/03/disney-vp-of-te.htmlPlanet Cazmo Tweens and Teens? Public Beta http://www.virtualworldsnews.com/2008/03/pileated-pictur.htmlPlanetvtech.com 5+ Development http://www.virtualworldsnews.com/2008/02/toy-fair-goes-v.htmlPowerUp Teens Live http://www.virtualworldsnews.com/2008/02/ibm-launches-en.html Quest Atlantis 9 to 12 Live http://www.virtualworldsnews.com/2008/02/indiana-u-gets.htmlROCKETON Kids Closed Alpha http://www.virtualworldsnews.com/2008/02/rocketon-draws.htmlSea Pals 5 to 14 Development http://www.virtualworldsnews.com/2008/02/toy-fair-goes-v.htmlSecond Life Teen Grid Teen Live http://www.virtualworldsnews.com/2008/01/princeton-revie.htmlShining Stars 5 to 12 (skews higher as well) Live http://www.shiningstars.com/SmallWorlds 11-18+ (plans on launching separate kids world) Closed Beta To Launch SoonSocioTown Teens and Young Adults Live http://www.virtualworldsnews.com/2007/12/interview-socio.htmlSpongeBob SquarePants Kids and Tweens Concepting/Development http://www.virtualworldsnews.com/2008/04/nickelodeon-to.htmlStagecoach Island 14+ Live http://blog.wellsfargo.com/stagecoachisland/Star in Me Kids Development http://www.virtualworldsnews.com/2007/10/star-in-me-anno.htmlStardoll 9 to 17 Live http://www.virtualworldsnews.com/2008/04/stardoll-announ.htmlTAATU 10 to 19 Live http://www.virtualworldsnews.com/2007/12/interview-taatu.htmlTamagotchi's Tama & Earth Expo kids Live http://www.virtualworldsnews.com/2008/02/toy-fair-goes-v.htmlTech Deck Live Tweens? Development http://www.virtualworldsnews.com/2008/03/tech-deck-finge.htmlThere.com 13-17+ (avg age is 22) Live http://www.virtualworldsnews.com/2008/04/therecom-and-pa.htmlToontown 6 to 12 Live http://www.virtualworldsnews.com/2007/07/disneys-toontow.htmlTreetures 5 to 12 Launching Soon http://www.treeturesmagic.com/treetures/index.htmlTronji 6 to 9 Development http://www.virtualworldsnews.com/2007/07/nice-tech-looks.html#moreT-Works Kids Development http://www.virtualworldsnews.com/2007/09/warner-bros-ent.html#moreTy Girlz Tween Live http://www.virtualworldsnews.com/2007/02/ty_to_introduce.htmlUB Funkeys 8+ Live http://www.virtualworldsnews.com/2008/02/toy-fair-goes-v.htmlUB Funkeys/Speed Racer 8+ Development http://www.virtualworldsnews.com/2008/02/toy-fair-goes-v.htmlUnnamed Eco world from Fluid Kids Development http://www.virtualworldsnews.com/2008/03/fluid-entertain.htmlUnnamed Gaia MMO Kids and Tweens? Development http://www.virtualworldsnews.com/2008/02/gaia-announces.htmlVirtual Congress Teens Development http://www.virtualworldsnews.com/2008/03/protonmedia-to.htmlVizWoz 11 to 14 Live http://www.virtualworldsnews.com/2008/04/vizwoz-numbers.html#morevMTV Tweens and Teens Live http://www.virtualworldsnews.com/2008/04/virtual-world-2.htmlvSide 13 to 24 Live http://www.virtualworldsnews.com/2008/04/doppelganger-pa.htmlWebbliWorld 6 to 10 Live http://www.virtualworldsnews.com/2007/07/aardman-animati.htmlWebkinz 5 to 8 Live http://www.virtualworldsnews.com/2007/12/webkinz-draws-h.htmlWebWilds kids Live http://www.virtualworldsnews.com/2008/02/toy-fair-goes-v.htmlWeeWorld 13 to 30 Live http://www.virtualworldsnews.com/2008/03/microsoft-enliv.htmlWhyville 8 to 14 Live http://www.virtualworldsnews.com/2008/04/interview-numed.htmlWhyworld 8 to 14 Development http://www.virtualworldsnews.com/2008/04/interview-numed.htmlWillinilli Kids Development http://www.virtualworldsnews.com/2007/11/uovo-receieves.htmlWorld of Neopia 7 to 14 Development http://www.virtualworldsnews.com/2008/04/virtual-world-2.htmlWowBotz 6 to 13 Live http://www.virtualworldsnews.com/2008/01/playhuts-golive.htmlXivio Kids Live http://www.virtualworldsnews.com/2008/01/xivio-partners.htmlZibbie Zone Kids Live http://www.virtualworldsnews.com/2007/11/index.htmlZwinktopia Tweens and Teens Live http://www.virtualworldsnews.com/2008/01/zwinky-partners.html

http://www.virtualworldsmanagement.com/2008/youthworlds.html

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Lego Universe: http://universe.lego.com/en-GB/gameinfo/Default.aspx

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all rights reserved 2008

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Creatieve werkjes van kids worden getoond op verschillende platformen (Eerste echte usergen platform)

• KetnetKick• Website • Nieuwsbrief• TV !!

KetnetKick: de feedback loop

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KetnetKick 2: kernideeën

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voorstellingsfilmpje

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Belgische kinderen en internetgebruik

• Stijgend internetgebruik– In 2004 gebruikten 45% van de

Belgischekids minstens 1 keer per maand het internet

– In 2007 is dat cijfer opgelopen tot 62%

Bron:Youth OnLine / VRT Studiedienst – 2007

–> 716.000 Belgische kids (6-11), waarvan 445.000 “regelmatige internetgebruikers”.

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• Winnaar van de Kids Awards 2004 en 2005 voor "Best Game of the Year"

• Genomineerd voor de Prijs van de Vlaamse Gemeenschap voor het beste Jeugdprogramma 2004

• Genomineerd voor de Prix Jeunesse 2007

Succes KetnetKick

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• KetnetKick was een enorm succes– 50.000 exemplaren gepland– 67.000 exemplaren verkocht– 102.100 keer geïnstalleerd – BEREIK : 183.551 spelers (cumulatief)– 97.480 spelers actief (maart 2008)– Levensduur van 3 jaar:

Succes KetnetKick

>100% van marktpotentieel

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KetnetKick 2: Aantal spelertjes per dag

Boosts op St Niklaas en Kerstmis (maar veel minder uitgesproken dan Kick1)

De laatste weken merken we duidelijk een dalende trend (vooral merkbaar tijdens weekends)

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>> >>

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>> >>

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>> >>

25 levels total + img/video/flash

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DIRECTIONS

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case: de Plakboek-actie

• Zomeractie Ketnet: stuur jouw vakantiefoto naar Ketnet.

• Ingezonden werkjes per week: 924– Website: 245 – KetnetKick: 679

• tekeningen: 485• make-ups: 97• strips: 97

– Per post: 6

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• 2004: Dagelijks blokje op Ketnet (uitleggen)

• 2005: Focus op de creaties van kinderen (tonen)

• 2006: Zeepkistenrace Multiplayer op TV (100% TV-format)

KetnetKick op TV: evolutie

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Filmpjes KetnetKick op tv

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Adventure Rock

• Format verkocht aan BBC, NRK , …

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