khic ekcep ice house entrepreneurial program introduction

Eastern Kentucky Concentrated

Employment Program [EKCEP] Presentation

Ice House Entrepreneurship ProgramPeter H Hackbert

Certified IHEP Facilitator

Kentucky Highlands Investment Corporation

London, KY

September 10, 2015

Kentucky Career Center [KentuckianaWorks] early IHEP adopters

IHEP youth participants used lessons learned and submitted

opportunity plans for ventures they would like to pursue

66% of the 400 youth hired for Louisville SummerWorks2012,

entered IHEP competition

The Kauffman Foundation, inspired by the book,

funded development of the course.

Research supports the increased value that todays employers place on employees who have an entrepreneurial spirit or mindset that embraces problem solving, critical thinking, and out-of-the-box idea generation. The employee gains from the comfort and security of a corporate setting while being appreciated for their entrepreneurial spirit which is permanent and elevates confidence to ultimately open their own entrepreneurial venture.

-Pikes Peak Community College Program Review, Fall 2014

Show Kauffman Sketchbook “Entrepreneurial

Mindset” You Tube Video [3:50]

The Community Read

Who Owns The Ice House? Eight Life Lessons from

an Unlikely Entrepreneur

YouTube Video [2:31]

Show 3 Entrepreneurs and

IHEP model YouTube” Video

[3:27]

ProblemProblemProblemProblem----Based Learning Based Learning Based Learning Based Learning

and and and and

Experiential LearningExperiential LearningExperiential LearningExperiential Learning

Problem-Based Learnings

1. Student centered learning

2. Learning occurs in small groups

3. Facilitator is the teacher

4. Problems are introduced early in the learning process

5. Problems simulate the development of problems solving skills

6. New knowledge is obtained through self-directed learning

Experiential LearningExperiential LearningExperiential LearningExperiential Learning

1. Students become aware of problem or unmet need

2. Student observes the problem and consider what is working or failing

3. Students think about ways to solve the problem, and /or improve the existing solution

4. Students are encouraged to “test” their solutions and interact with those who may also experience the problem.

Ted & Sirena Moore “snapshot” on a YouTube Video [1:40]

Facilitation is asking the right questions and

guiding the conversation

• Did you notice…?

• Why did that happen?

• Does that happened in life?

• Why does that happen?

• How can you use that?

Brian Scudmore, Founder & CEO,1-800-GOT-JUNK,

discovers an opportunity YouTube Video [1:31]

ICE HOUSE OPPORTUNITY DISCOVERY CANVAS

Describe the problem being solved or need being fulfilled

Describe your idea for a product or service

Describe solutions currently available

How is your idea or service different/unique?

How many people have this problem?

How will you reach potential customers? (marketing & sales)

Why will your customers buy your product or service? (What is

your brand?)

How will your customers buy your product or service?(Online, through partnerships with existing businesses, standard store)

How can you test assumptions in the real world?(quickly and cheaply)

Interviews =

Phase 1:

Understand the

Problem

Phase 2:

Finding a

Solution

Phase 3:

Problem-

Solution-

Connection





How is your idea or service different?


How will you reach potential customers?

(marketing & sales)


your brand?)



Example 1

Trash HaulingTrash HaulingTrash HaulingTrash HaulingPeople have lots of People have lots of People have lots of People have lots of

junk that junk that junk that junk that accumulated over time accumulated over time accumulated over time accumulated over time and is difficult to and is difficult to and is difficult to and is difficult to

removeremoveremoveremove

Unreliable Unreliable Unreliable Unreliable unprofessional unprofessional unprofessional unprofessional

servicesservicesservicesservices

Door to door Door to door Door to door Door to door salessalessalessales

Not sureNot sureNot sureNot sureClean trucks, Clean trucks, Clean trucks, Clean trucks, reliable, reliable, reliable, reliable,

professional professional professional professional servicesservicesservicesservices

Easy affordable Easy affordable Easy affordable Easy affordable solution, friendly solution, friendly solution, friendly solution, friendly

service service service service

Pay upon Pay upon Pay upon Pay upon demand demand demand demand

Print fliers, Print fliers, Print fliers, Print fliers, knock on doors, knock on doors, knock on doors, knock on doors, survey neighbors survey neighbors survey neighbors survey neighbors

Interviews = 12

Phase 1:

Understand the

Problem

Phase 2:

Finding a

Solution

Phase 3:

Problem-

Solution-

Connection








(marketing & sales)


your brand?)



Example 2




Unreliable Unreliable Unreliable Unreliable Unprofessional Unprofessional Unprofessional Unprofessional

servicesservicesservicesservices

Door to door salesDoor to door salesDoor to door salesDoor to door salesNot sureNot sureNot sureNot sureClean trucks, Clean trucks, Clean trucks, Clean trucks, reliable, reliable, reliable, reliable,

professional servicesprofessional servicesprofessional servicesprofessional services

Easy affordable solution, Easy affordable solution, Easy affordable solution, Easy affordable solution, friendly service friendly service friendly service friendly service

Pay upon demand Pay upon demand Pay upon demand Pay upon demand Print fliers, knock on Print fliers, knock on Print fliers, knock on Print fliers, knock on doors, survey neighbors doors, survey neighbors doors, survey neighbors doors, survey neighbors

Approximately 1 Approximately 1 Approximately 1 Approximately 1 out of every 100 out of every 100 out of every 100 out of every 100 householdshouseholdshouseholdshouseholds

Word of mouth, Word of mouth, Word of mouth, Word of mouth, yard salesyard salesyard salesyard sales

Convenient reliable, Convenient reliable, Convenient reliable, Convenient reliable, friendly servicefriendly servicefriendly servicefriendly service

Pay upon completion Pay upon completion Pay upon completion Pay upon completion Commercial accounts Commercial accounts Commercial accounts Commercial accounts

billablebillablebillablebillable

Rent a truck, determine Rent a truck, determine Rent a truck, determine Rent a truck, determine if people will actually if people will actually if people will actually if people will actually

paypaypaypay

Difficult to identifyDifficult to identifyDifficult to identifyDifficult to identifyNot customer friendlyNot customer friendlyNot customer friendlyNot customer friendly

Interviews = 23

Phase 1:

Understand the

Problem

Phase 2:

Finding a

Solution

Phase 3:

Problem-

Solution-

Connection








(marketing & sales)


your brand?)



Example 3




Unreliable Unreliable Unreliable Unreliable Unprofessional servicesUnprofessional servicesUnprofessional servicesUnprofessional services

Door to door salesDoor to door salesDoor to door salesDoor to door salesNot sureNot sureNot sureNot sureClean trucks, Clean trucks, Clean trucks, Clean trucks, reliable, reliable, reliable, reliable,

professional servicesprofessional servicesprofessional servicesprofessional services

Easy affordable solution, Easy affordable solution, Easy affordable solution, Easy affordable solution, friendly service friendly service friendly service friendly service Pay upon demand Pay upon demand Pay upon demand Pay upon demand

Print fliers, knock on Print fliers, knock on Print fliers, knock on Print fliers, knock on doors, survey neighbors doors, survey neighbors doors, survey neighbors doors, survey neighbors

Approximately 1 out of Approximately 1 out of Approximately 1 out of Approximately 1 out of every 100 householdsevery 100 householdsevery 100 householdsevery 100 households1 out of every 250 1 out of every 250 1 out of every 250 1 out of every 250

householdshouseholdshouseholdshouseholds

Word of mouth, yard Word of mouth, yard Word of mouth, yard Word of mouth, yard salessalessalessalesWebsiteWebsiteWebsiteWebsite

Convenient reliable, friendly Convenient reliable, friendly Convenient reliable, friendly Convenient reliable, friendly serviceserviceserviceservice

Recognizable Recognizable Recognizable Recognizable ---- familiar familiar familiar familiar brandbrandbrandbrand

Pay upon completion Pay upon completion Pay upon completion Pay upon completion Commercial accounts Commercial accounts Commercial accounts Commercial accounts

billablebillablebillablebillable

Rent a truck, determine Rent a truck, determine Rent a truck, determine Rent a truck, determine if people will actually if people will actually if people will actually if people will actually

paypaypaypay

Difficult to identify Difficult to identify Difficult to identify Difficult to identify Not customer friendlyNot customer friendlyNot customer friendlyNot customer friendly

Untrustworthy Untrustworthy Untrustworthy Untrustworthy ---- People are People are People are People are afraid to hire them afraid to hire them afraid to hire them afraid to hire them

Interviews = 34

Phase 1:

Understand the

Problem

Phase 2:

Finding a

Solution

Phase 3:

Problem-

Solution-

Connection

The Ice House Model

• Combines book assignment

• Narrated online chalkboard

• 15 entrepreneurial video interviews (35 to 90 minutes in length)

• Flipped learning over the readings and chalkboard

• In-class peer-to-peer discussion

• An Opportunity Discovery Canvas

• Flexible delivery time schedule including a 5-day; 15-week course design

khic ekcep ice house entrepreneurial program introduction

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