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schnell flexibel innovativ - Take no Fake - Tailored Counterfeit Protection for Cellulosic Products 40th Intl Symposium DITP, 20 & 21 Nov 2013

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Page 1: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

schnell

flexibel

innovativ

- Take no Fake -

Tailored Counterfeit Protection for Cellulosic Products

40th Intl Symposium DITP, 20 & 21 Nov 2013

Page 2: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

Tailored Counterfeit Protection for Cellulosic Products

Overview

• Kelheim Fibres GmbH – The Company

• Counterfeit – A growing challenge in a

globalised economy

• Levels and methods of counterfeit protection

• Applications – Benefits of viscose

• Summary

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Page 3: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

Tailored Counterfeit Protection for Cellulosic Products

Overview

• Kelheim Fibres GmbH – The Company

• Counterfeit – A growing challenge in a

globalised economy

• Levels and methods of counterfeit protection

• Applications – Benefits of viscose

• Summary

3

3

Page 4: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

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Kelheim Fibres – World leader in speciality viscose fibres

• Location: Kelheim, Bavaria

• Capacity: 90.000 t speciality viscose fibre / year

• Size: ca. 500 employees

• Turnover: ca. 180 Mio. Euro

Page 5: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

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•Hygiene

•Tampons, Wipes, …

•High-performance textiles

•Functional garments, …

•Technical fibres

•Flock, carbonisation, tow

•Paper applications…

Kelheim Fibres – Markets and Applications

Page 6: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

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Kelheim Fibres – World leader in speciality viscose fibres

=> Functional Fibres for Unique Products

Page 7: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

Tailored Counterfeit Protection for Cellulosic Products

Overview

• Kelheim Fibres GmbH – The Company

• Counterfeit – A growing challenge in a

globalised economy

• Levels and methods of counterfeit protection

• Applications – Benefits of viscose

• Summary

7

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Page 8: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

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http://ec.europa.eu/enterprise/stopfakes_en.htm

Tailored Counterfeit Protection for Cellulosic Products

Counterfeit protection

gets into the focus.

Page 9: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

• The global volume of trade in fake goods stands at over €200 billion euro per year – a similar magnitude to the market for illegal drugs

• Between 2010 and 2011, the volume of fake articles detained by European customs grew by 11%

• In 2011 alone, 115 million fake goods were detained at the EU borders, with an overall value of over €1.2 billion

• Almost one third of the articles detained by EU customsin 2011 were found to be potentially dangerous to the health and safety of consumers, almost double the proportion in2010

• In 2011, 27 million fake medicines were detained by European authorities

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Tailored Counterfeit Protection for Cellulosic Products

http://ec.europa.eu/enterprise/stopfakes_en.htm

Page 10: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

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http://adoholik.com/2009/01/10/adidas-fake-hurts-real//

Tailored Counterfeit Protection for Cellulosic Products

Creating awareness is important:

Page 11: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

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http://thechive.com/2012/04/10/chinese-counterfeits-so-bad-i-actually-want-to-buy-them-35-photos/

Tailored Counterfeit Protection for Cellulosic Products

Detection can be easy…

Page 12: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

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http://thechive.com/2012/04/10/chinese-counterfeits-so-bad-i-actually-want-to-buy-them-35-photos/

Detection can be easy…

Tailored Counterfeit Protection for Cellulosic Products

Page 13: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

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http://www.eukicks.com/wp-content/uploads/2010/08/NY-Times.jpg/

Tailored Counterfeit Protection for Cellulosic Products

… but not necessarily:

Page 14: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

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http://www.petzl.com/en/outdoor/news-1/2011/02/12/warning-regarding-presence-counterfeit-versions-petzl-products

Tailored Counterfeit Protection for Cellulosic Products

„Critical“ products have special requirements for pre-…

Page 15: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

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http://www.petzl.com/en/outdoor/news-1/2011/02/12/warning-regarding-presence-counterfeit-versions-petzl-products

Tailored Counterfeit Protection for Cellulosic Products

… and after-use

verification of the

product!

Page 16: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

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http://www.fda.gov/Safety/MedWatch/SafetyInformation/SafetyAlertsforHumanMedicalProducts/ucm167374.htm

Tailored Counterfeit Protection for Cellulosic Products

Page 17: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

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http://www.fda.gov/Safety/MedWatch/SafetyInformation/SafetyAlertsforHumanMedicalProducts/ucm167374.htm

Tailored Counterfeit Protection for Cellulosic Products

Page 18: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

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http://www.fda.gov/Safety/MedWatch/SafetyInformation/SafetyAlertsforHumanMedicalProducts/ucm167374.htm

Tailored Counterfeit Protection for Cellulosic Products

Page 19: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

Tailored Counterfeit Protection for Cellulosic Products

Overview

• Kelheim Fibres GmbH – The Company

• Counterfeit – A growing challenge in a

globalised economy

• Levels and methods of counterfeit protection

• Applications – Benefits of viscose

• Summary

19

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Page 20: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

Levels and methods of counterfeit protection

Level 1 – Protection of goods for all-day use

• Applied to: Textiles, Shoes, Tools…

• Methods: Holograms, complex labels =>

differentiation criteria visible by eye

• Features: Easy detection, added value

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Page 21: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

Levels and methods of counterfeit protection

Level 2 – Verification of high value products

• Applied to: e.g. luxury goods (cosmetics, bags, …)

• Methods: UV-pigments, optical effects that require

additional light sources => (mostly) hidden

security features

• Features: Fast and still easy detection. Requires

higher effort for the counterfeiter

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Page 22: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

Levels and methods of counterfeit protection

Level 3 – Unique fingerprint for identification

• Applied to: Security products, products influencing

safety or health

• Methods: unique luminescent pigments => hidden

security feature, detectable by lab analysis only

• Features: Highest security level. Combination of

product and pigment gives a unique spectroscopic

fingerprint22

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Page 23: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

Tailored Counterfeit Protection for Cellulosic Products

Overview

• Kelheim Fibres GmbH – The Company

• Counterfeit – A growing challenge in a

globalised economy

• Levels and methods of counterfeit protection

• Applications – Benefits of viscose

• Summary

23

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Page 24: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

Benefits and Applications of Speciality Viscose Fibres

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Being natural hydrophilic, the cellulosic

viscose fibres disperse very easily.

Due to their hydrophilicity viscose fibres

can be easily dyed and show brilliant

colours.

Incorporated particles provide intrinsic

functionalities to the paper product.

Page 25: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

The Viscose Fibre Tool Box - 1

Cross-sections

round

Danufil®

Hollow / flat

Bramante / Danteflat 1:20

Bellini

flat 1:4; Viloft®

trilobal

Galaxy®

flat 1:40; Leonardo

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Page 26: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

Fibre dimensions

Fibre length: 3 – 12mm

Mean fibre

diameter:

7 – 45µm

(0,5 – 28dtex)

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The Viscose Fibre Tool Box - 2

Page 27: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

Incorporation of additives

Chemical modifications

• Anionic modification

e.g. surface charge of Verdi = 90µeq/g

• Cationic modification

• Ion exchange

• Pigments

• Microcapsules

• Fillers

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The Viscose Fibre Tool Box - 3

Page 28: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

Product example:

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Standard viscose fibre Flat fibre „Leonardo“

Spund dyed Leonardo, 1%

The Viscose Fibre Tool Box

Page 29: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

Benefits and Applications of Speciality Viscose Fibres

Level 1: Differentiation

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•Cannot be separated

from the product or

packaging

•Easy integration

•Potential part of your

product design

Page 30: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

Benefits and Applications of Speciality Viscose Fibres

Level 2: Verification

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• Easy integration into the

product

• Viscose fibre itself has a

low and „neutral“ signal

• Specific cross-sections

increase or optimise the

signal

Page 31: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

Benefits and Applications of Speciality Viscose Fibres

Level 3: Identification

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• Detection possible even

after fire or other severe

damage

• Laboratory analysis in

combination with the

product shows a unique

spectrum

• Protection against

fraudulent claimsSource: Tailorlux GmbH

Page 32: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

Tailored Counterfeit Protection for Cellulosic Products

Overview

• Kelheim Fibres GmbH – The Company

• Counterfeit – A growing challenge in a

globalised economy

• Levels and methods of counterfeit protection

• Applications – Benefits of viscose

• Summary

32

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Page 33: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

Benefits and Applications of Speciality Viscose Fibres

Summary

• Counterfeit is a fast growing challenge and threatens not

only our economy, but also our all day life and safety.

• There are different levels of protection against counterfeit,

according to your product’s needs.

• Due to their cellulosic nature, viscose fibres are easy to

process for all paper and wet-laid products.

• Viscose fibres offer flexible solutions to all these protection

levels.33

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Page 34: KF DITP print - gzs.si...40th Intl Symposium DITP, 20 & 21 Nov 2013. Tailored Counterfeit Protection for Cellulosic Products Overview •Kelheim Fibres GmbH –The Company •Counterfeit

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Thank you for your attention!