keywords, expanding, and collapsing gilberto berríos departamento de idiomas universidad simón...
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Keywords, Expanding, and Collapsing
Gilberto BerríosDepartamento de IdiomasUniversidad Simón Bolívar
April 28, 2003
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Keywords—A definition
A keyword is a word that “opens the
door” to other words.
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Keywords
Appropriate keywords will:
Summarize main point(s) Visually collapse lots of information Serve as reminders for oral expansion
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Keywords
Appropriate keywords will
help you paint the picturein the minds of the audience
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Keywords—An example
Read this situation:
You must meet a friend who’s flying from Miami. You’ll leave from the airport to take her to an unexpected formal meeting with no time for a rest.
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Keywords—An example
You could send your friend a message:
I will meet you tomorrow at the airport, next to the chocolate shop at 6:45 in the evening. Wear a business suit.
What if you had to telegram it?
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Tomorrow airport,
chocolate shop,
6:45 pm.
Wear business suit.
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Keywords—Another example
Imagine the following situation:
You’re driving quietly
and
a truck swerves dangerously
into your lane.
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Keywords—Another example
AOM 024
If the driver is not driving responsibly,
please dial 979-5569978-5564909-4563
If the driver is notdriving responsibly,
please dial 979-5569978-5564909-4563
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Keywords—Another example
AOM 024
If the driver is not driving responsibly,
please dial 979-5569978-5564909-4563
Unfortunately...
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Keywords—Another example
…speed reading won’t help!
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Collapsing information
If the driver of this vehicle is not driving responsibly, please dial 979-5569, 978-5564, 909-4563
Better: Careless driving?
Call 979-5569
978-5564
909-4563
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An exercise When collapsing information, we must be
careful to choose keywords. Usually, we will first write longer texts. Then
we analyze the text to decide which words refer to information that is essential. We then delete unessential words and leave (or find substitutes for) essential ones.
We are left with a shorter text that can be more readily processed by the audience.
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An exercise
When collapsing info, choose keywords First write longer texts Analyze text for essential words Delete unessential words Result = shorter text
– readily processed– overall picture better understood
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It’s up to you
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