Keyword Research using Google Keyword PlannerTool- Beginners guide

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Keyword Research is a fundamental part of SEO and Online Marketing of all kinds. Search enginesalways give importance to Compelling contents, but if you are writing on topics which are not searched,you are likely to miss a lot of traffic. Keyword Research is the process of finding “Words and Phrases”which are often searched by people across this world. After getting an idea about such words andphrases, you can write an article on those topics and thus drive traffic to your blog. If you are not gettingenough traffic from search engines, you should focus on “Keyword Research“. If you are ready tospend few dollars, i will highly recommend you to purchase “Long Tail Pro” because it’s the best andeasiest tool for doing keyword Research.

If you are looking for a free Keyword Research Tool, Google Keyword Planner Tool is undoubtedlythe best one. Today, i will show you the method of doing keyword research using this free keywordresearch tool.

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Why Keyword Research is So Important?

1. Until you know what words and phrases are most searched by people, you can’t drive trafficfrom search engines. Keyword Research is a process of finding “Words and phrases” which aresearched more. After getting an idea, you can target those specific words and phrases and rankwell in SERPs.

2. If you are dependent on Adsense for making money online, Keyword Research can still helpyou. Adsense displays its Ads on the basis of Keywords used. If you are using Low CPCkeywords, you will earn less. By targeting High CPC keywords in your articles, you canmaximize your earnings.

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How to Do Keyword Research using Google Keyword Planner Tool?

Step 1 : Logging into Google Adword Account

1. Visit http://www.google.com/adwords and Log into your account.

2. You can use your existing Google account Credential for logging into Google Adword Account. Ifyou don’t have a Google Account, get one.

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Step 2 : Understanding Different Options in Google Adword Account

After logging into Google Adword Account, Click on Tools>>Keyword Planner option. Thescreenshot is shown below:

You will see four different option within Google Keyword Planner Tool. Out of these four options,you’ll only need to use 3 three i.e (1)Search for new Keyword and ad group ideas (2)Get searchvolume for a list of keyword or group them into ad group (3) Multiply keyword lists to get newKeyword Ideas. See below given screenshot.

Understanding the First Option

The first option is “Search for new keyword and ad group ideas”. It’s an important option. Lets see,what kind of functionalities it offers:

As you can see in above figure, so many fields are there. In order to understand each of them, letsdivide each options in various parts.

1. Your Product or Service – In this field, enter a specific keyword of a list of keywords. I will

recommend you to enter 1-5 keywords related to your niche. If your blog is about Blogging andSEO, you can enter keywords like “keyword Research” and “affiliate marketing”.

2. Your Landing Page – Normally, this field is used by Adwords users. Enter your blog’s url in thisfield.

3. Your Product Category - In this field, select your Niche . If you are not sure about your Niche,you can Leave this field empty.

Targeting

1. All Location - In this field, you can select your targetedlocation like USA, India, Canada etc. If you don’t knowwhich country to target, simply select “All Locations”.

2. All Languages - If your blog’s language is English, youshould select “English” as your language. For thisexample, i haven’t changed the default option whichwas “All languages”.

3. Google- In this field, you can specify your targetedsearch engine. Google is undoubtedly the best andmost popular so there is no reason why, you won’ttarget it.

4. Negative Keywords - This option is mainly used byGoogle Adword users. Negative keywords are thosekeywords that they don’t want to advertise on.

Customize your Search

Keyword Filters - This field allows you to set criteria forfiltering out your keywords. Different fields which can beused to set up a criteria are :(1)Average MonthlySearches (2) Suggested Bid (3) Ad Impression Shareand (4) Competition (High, Medium,Low). For example, ifyou are not interested to see any keywords in your resultwhich has less than 1000 monthly searches, you can usethis option.

Keyword Options - According to me, this field is bestsuited for “Adword users” so better leave this field.Anyway, lets see what functionalities it offers:

Include/ Exclude - Using this field, you can instructgoogle Keyword Planner tool to include or excludecertain keywords from showing up in the results. To do that, simply enter your desired keywordsin Include and Exclude fields.

Understanding the Second Option

If you already have a large list of Keywords in a file like CSV(Microsoft Excel Sheet), you can use this

option to import those Keywords. In order to do that, simply use the Upload option by clicking on“Choose a File” button. Choose your file and click on “Get search volume” .Before that, you canspecify the Locations, Search Engines and Negative Keywords.

Understanding the last Option

As the title “Multiply keyword lists to get new keyword ideas” suggests, you can use differentkeywords in two lists for getting new keyword ideas. For example, i have used “seo and keywordresearch” in List 1 and “blogger, wordpress” in List 2. Google keyword Planner can search forkeywords like “Seo for blogger”,”Seo in WordPress”, “Keyword Research in Blogger” etc. As youcan see, the result is the combination of two keywords which are provided in List 1 and List 2.

Step 3: How to do Keyword Research using Google Keyword Planner Tool

First of all, Login into Google Adword Account.

Click on Tools>> Keyword Planner

Click on First Option i.e “”Search for new keyword and ad group ideas” . Enter your keywordsin first text box. You can enter either one or more than one. For this example, I am using onlyone keyword. In Landing Page option, enter the Url of your Blog. In “Your ProductCategory” field, don’t enter anything. Once done, click on “Get Ideas” button. See below givenscreenshot:

You will now be presented with a list of Ad group ideas with a graph showing Average monthlysearches. Click on “Keyword Ideas” tab.

Now, you will see a list of Keywords with other stats like “ Average Monthly Searches“,“Competition“,”Suggested Bids” etc.

Before selecting any Keyword for your articles, make sure that its “Average MonthlySearches” data is high and Competition is Either Medium or Low.

If you want to maximize your Adsense Earnings, target the keyword whose Suggested bid isHigher. See below given screenshot:

That’s the end of this tutorial. Google Keyword Planner Tool is completely free and thus thebest tool for new bloggers who can’t invest money on Long Tail Pro.

Your Turn NowAt the end of this post, i will again recommend you to use Long tail Keywords instead of simplekeywords like “Keyword Research, SEO, Blogger tips” etc because they are much more productive.Long tail keywords are less competitive and thus more promising. For a blog of webmasters, keywordslike “Earn money with WordPress blog”,”Keyword Research using Keyword Planner Tool” etc can beconsidered long tail.If you are a WordPress user, I will also advise you to use SEO Search Term Tagging 2 pluginbecause it strengthen your On Page SEO by automatically converting search terms into post tags. Italso increases the number of indexed pages.This tutorial is for Beginners so i tried to make it easiest. If you still have any querry, ask me throughcomments. I will love to help you.