Keys to Success Online

Business PlanMarketing

Strategy• Conventional• Internet

Technology Strategy• Website• Other tools (Treo,

IPhone)

Before choosing a website solution, start with a strategy...

WHY?

Websites are billboards. . .

in the middle of nowhere.

- Saul Klein

Website Strategy

1. Define your audience2. Get relevant information3. Put the information on the site4. Drive traffic to your site

Now you are ready for a website solution

What are the criteria for choosing a website?

Websites

What to look for in a website solution:• Listing Syndication• Analytics• Profiling and Marketing Tools• Instant Response Features

In 2007 the

median age of new home

buyers was 31*

“Distribution trumps destination.” Saul Klein

*2007 NAR profile of home buyers and sellers

Syndication

AnalyticsWhat do you need to know?• How many times someone looked at it?• What piqued a viewer’s interest?• How many times they looked at it before they

called?• How much money they have to spend vs how much

money they SAY they have to spend?

Predictive Marketing

Instant Communication

• 90% of home buyers list with the agent that responds first

• Tools to keeps you in touch instantly.– Email to notify you of web activity on your site– Messages sent to your phone using text or SMS– Auto responders to your prospects

Drive Traffic• Relevant content

– Rich Listings– IDX Compatibility– Content Control

Look for Low-Risk Solutions

Let’s Talk About Point2 Agent

Point2 Websites

Syndication Pioneer

Point2 sells Technology Tools, NOT PROSPECTS

Point2 Agent Manage Listings

Point2 Agent Manage Prospects

Overview

• Syndicate Listings• Measure Results• Predictive Marketing• Instant Communication

This spring’s online marketing is 2009’s revenue

Point2 Packages

Standard ProAll partners All Partners

Basic Analytics Advanced Analytics

Manual Predictive Marketing Automatic Predictive Marketing

Template Website Enhanced Customizable Website

Rich Listings Richer Listings

Free for 6 months, then $9.95/mo.

$49.95/mo.

http://mikebowlerwebsite.internetcrusade.com

Where do I sign up?

Sign up for your free for 6 months website here

Or below:

http://www.mikebowlersr.com/ForAgents.aspx

Support References

– Reference Materials• Case Studies• Printable Marketing Material• Press Releases/News Releases

– Support and Training • Point2 NLS This Month (Monthly Newsletter)• User Manual• Members’ Message Board• Training (Coaching, Videos)

– Features List • Point2 NLS This Month (Monthly Newsletter)• User Manual• Members’ Message Board• Training (Coaching, Videos)

Sign up for your free for 6 months website here