keys to online marketing success
TRANSCRIPT
Keys to Online Marketing SuccessBoulder SEO MarketingApril 8, 2014
Common Mistakes1. No strategy
a) Just spray and pray
According to, a “provide and pray” approach to social tools has about a 90%
failure rate. - Gartner
Common Mistakes1. No strategy
a) Just spray and prayb) No persona, messaging
71% of the most successful B2B content marketers tailor content to the profile of decision makers, compared to 41% of
those ranked least effective.
- The Content Marketing Institute and MarketingProfs
Common Mistakes1. No strategy
a) Just spray and prayb) No persona, messagingc) Fail to understand that the buyer in control
“…more than 70% of B2B purchase
decisions begin on search engines.”
Common Mistakes1. No strategy
a) Just spray and prayb) No persona, messagingc) Fail to understand that the buyer in control
8 seconds 9 seconds!
Common Mistakes1. No strategy
a) Just spray and prayb) No persona, messagingc) Fail to understand that the buyer in controld) No measurements
“The essence of strategy is choosing what not to do.”
― Michael E. Porter
Strategy…but why? Encourage focus Drive activities that grow your business Strategy ensure you use your resources
wisely Strengthens ROI Strategy ensures your website digitally
attract customers 24/7
Key to Online Marketing Success Develop a strategy
Develop customer personas and messaging Allocate resources Pick 2-3 tactics and do them well. Engage your target market Measure and refine!
Integrated marketing support to optimize your online presence.
Tricia Akinswww.linkedin.com/in/triciaakinswww.walkerstanley.com
Keys to Online Marketing SuccessBoulder SEO MarketingApril 8, 2014