keys to launching a successful...

Keys to Launching

a Successful Self-Storage

Operation in Europe

Presented by

Philippe Peyrot, CEO

Annexx

InsideSelfStorageWorldExpo.com

The State of Self-Storage in Europe


Source: Federation of European Self-Storage Associations

Europe is:

50 countries

742 million people

European Union is:

28 countries

507 million people

24 official languages


A Brief History of Self-Storage in Europe


How Cultural Diversity Affects

Your Business Decisions


Different language in each country

Different laws in each country

Different way of doing business

Your employee won’t speak English.

There’s no one-size-fits-all solution.

Europe isn’t one country.

How Cultural Diversity Affects

Your Business Decisions


It’s easy to find well-educated employees.

Your employees will stay.

The longer an employee stays in your company,

the harder/more expensive it will be to lay him off.

Tax on everything: land, building, advertising…

Tax will increase every year.

There’s a scarcity of great locations.

Real estate is expensive in big cities.

Construction permit will be difficult to obtain.

What to Expect in Europe


Awareness growth is very, very slow.

You won’t expend the market quickly with marketing.

75% of your inquiries will come from the Internet.

Spend all your marketing money online.

Google own 90% of the search engine business.

How Public Awareness Impacts Marketing


Investor’s time frame isn’t compatible with reality

Using U.S. self-storage ratio in Europe

Having an optimistic business plan

Conquer three countries at the same time

Common Mistakes to Avoid


Focus on one country at a time.

Have long-term goals.

Use a management team from the country.

Train your employees, they are here to stay.

Speak their language.

Stay lean, don't overstaff.

Stay close to your operation.

Real estate

Key Factors to Success


Start from scratch.

Buy a franchise from a local operator.

Buy an existing company.

3 Ways to Enter the European Market


Contact the Presenter

CEO

Annexx

0033 622 11 48 48

[email protected]

www.annexx.com

Philippe Peyrot

mailto:[email protected]

http://www.annexx.com/

Thank You!

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