Keys to Creating Thumb-Stopping Content

Sean EllenbyTaylor Smyth

University of Maryland Athletics Media Relations

Pillars of Thumb-Stopping Content1. Timeliness2. Platform Recognition3. Attention to Voice4. Harness Emotion5. Elicit Engagement

Timeliness1. Quick on your feet2. Enter the conversation3. Disrupt the narrative

Platform Recognition1. Know Your Audience 2. Imagery

Attention to Voice1. How do you want the audience to perceive you?2. Be economical with your characters.

1. Succinct text2. Brief personal opinion3. Tease with text intended

for the viewer to consume the video

Make the text aesthetically pleasing! Too much blocky text will deter engagement.

Harness Emotion1. FEEL IT!2. Create nostalgia

Elicit Engagement 1. Drive clicks to links2. Engage audience with questions

Questions?