keynote two luis alvarez, president emea & latin america bt gs
DESCRIPTION
High growth markets are as aspirational and demanding as the "mature markets". Any business looking to expand within them must be capable of providing world-class service from the start, on globally competitive terms. One of the foundations of successful high growth market entry is connectivity, supported by resilient network infrastructure. There can be no "second class IT citizens" in the high growth markets. BT – in partnership with the expertise and insight of local PTTs – is committing to a programme of network expansion and development across the high growth markets. We explore the key aspects of this programme and the benefits to customers.TRANSCRIPT
Investing in high growth markets
Luis AlvarezPresident EMEA & Latin AmericaBT Global Services
© British Telecommunications plc Working together 2
Every market is an opportunity for those already in-Successful market entry demands connectivity
BT in Turkey, Middle East
& Africa
BT in Asia Pacific
Asia Pacific Latin America Turkey, Middle East & Africa
© British Telecommunications plc Working together 3
What makes high growth markets different?Demanding and aspirationalRejecting lower standards of serviceExpecting highly competitive commercial terms
BT in Turkey, Middle East
& Africa
BT in Asia Pacific
Asia Pacific Latin America Turkey, Middle East & Africa
© British Telecommunications plc 4
We are building on a long term commitment to our customersInvesting in our network infrastructureLaunching new products and servicesAdding additional people to the existing team
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May 2010 October 2011 February 2012
BT in Turkey, Middle East
& Africa
BT in Asia Pacific
Asia Pacific Latin America Turkey, Middle East & Africa
14/06/2012 5
Offices
Service centres
Service desks
Showcases
300 new people
20 new products and services
6 new customer showcases
18 countries
In September 2011, we announced a step change in our Asia Pacific business
BT wins Managed Service Provider of the Year at the 2012 Frost & Sullivan Asia Pacific ICT Award
© British Telecommunications plc 6
In October 2011 we announcedan expansion of our Latin America presence
30 new products and services
200 new hires planned
22 countries
20% increase in MPLS points of presence
21 new Ethernet cities.
competitors in Latin America, and already has the regional resources in place to increase its profile and win
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45 countries
170 new hires planned
10 new products and services
3100 new customer connections
And in February 2012, we announced a plan to accelerate growth in Middle East & Africa
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networks, supporting customer operations into emerging markets such as Middle East/Africa.
© British Telecommunications plc 8
Making the worlds global markets accessibleGlobal assets and technologyIndustry solutionsProfessional servicesInnovation
We are connecting customers to a better future
BT in Turkey, Middle East
& Africa
BT in Asia Pacific
Asia Pacific Latin America Turkey, Middle East & Africa
May 2010 October 2011 February 2012