keynote speech tourism mr. bibhusan bista
DESCRIPTION
Mr. Bibhusan Bista, keynote speaker of thematic seminar: Tourism, sharedTRANSCRIPT
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Mobile App and Tourism
Bibhusan BistaYoungInnovations
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Global Tourism Revenue (in billion US $)
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Tourism Revenue in Nepal (in billion US $)
2011 2012
32.45
31.39
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85% of the leisure travellers use smart phones while travelling abroad
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Top 5 usage of smart phones during travel are…..
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Taking Pictures
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Using Maps
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Search Restaurants
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Search Activities &Attractions
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Check in prior to flights
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In Numbers…....
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Check in to a location while on vacation
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use mobile apps to find hotel deals
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post vacation photos on a social network while still on vacation
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of travelers use their phones to research travel while they’re actually traveling
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of travelers use their phones to find restaurants while traveling
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Update their facebook status while still in vacation
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use mobile apps to find flight deals
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of online travel related traffic comes from mobile devices
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Have downloaded mobile apps related to upcoming travel / vacation
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check in to a location (e.g. Facebook and FourSquare) while on vacation
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What does it mean to us?
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1. Know your playfield better
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Accommodation
AccessibilityAmenitiesAttractionActivities
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Accommodation AccessibilityAmenitiesAttractionActivities
skyscanner taximagic
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Accommodation AccessibilityAmenitiesAttractionActivities
WI-FI Finder
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Accommodation AccessibilityAmenitiesAttractionActivities
Swim Guide
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Accommodation AccessibilityAmenitiesAttractionActivities
Every Trail
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2. Identify your Target Audience
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Conv./ Conf.
Business
Official
Others
Pilgrimage
Not Specified
Trekking & Mountaineering
Holiday Pleasure
0 100000 200000 300000 400000 500000
15552
28183
37386
54326
71610
77263
102001
410934
Incoming Tourists to Nepal in 2013 (Purpose of Visit)
Source: http://data.opennepal.net
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Incoming Tourists to Nepal in 2013 (Age Cohort)
0-15 years 16-30 years 31-45 years 46-60 years 61 and over Not specified0
50000
100000
150000
200000
250000
46262
190630
237690
195416
115654
11964
Source: http://data.opennepal.net
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Incoming Tourists to Nepal in 2013 (Gender)
Male56%
Female44%
Source: http://data.opennepal.net
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Incoming Tourists to Nepal in 2013 (Top 10 Nationality)
Source: http://data.opennepal.net
FranceGermany
BangladeshJapan
Sri LankaU.K.
ThailandU.S.A.ChinaIndia
0 40000 80000 120000 160000 200000
21842
22263
22410
26694
32736
35668
40969
47355
113173
180974
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Do not forget Domestic Tourism !!
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3. Establish your value proposition
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• Identify the gaps • Differentiate your product
• Remain focused• Meet the expectation
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4. Don’t forget $$$$$
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• Freemium model• Paid Apps• Advertisement and Priority Listing• etc.
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5. Users are the King !!
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52% of Facebook users say photos posted by their friends inspired their holiday choice and travel plans.
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6. Don’t forget existing ecosystem
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• Content providers• Associations and groups• Gvernment agencies• Traditional actors and agencies