keynote speaker: florian haarhaus, germany
DESCRIPTION
"Evaluate and inform your marketing based on real social insight" Including case study from Deutsche Bahn (German Railways) Florian Haarhaus was one of the presenters at the Social Media Marketing Day @Your Desk. Organized by Markedu. More free events here: http://www.markedu.com/web-seminarsTRANSCRIPT
- 1.Social Media MonitoringKey Lessons Learned
Munich April 2011
Florian Haarhaus
Regional Director DACH
www.alterian.de
2. Agenda
Quick Intro, what do we do?
Deutsche Bahn Case
Lessons learned
Project shape
Content
Q&A
Total: Approx 30 Minutes
3. SM2
Internationales Social Media Monitoring Tool:
- 4 Year History
4. 30 Languages 5. Over 13 Bn entries with up to 34 metadata each