Social Media: Sense or Nonsense?

Keynote by Brigit Law

CEO Storytellers World Wide

“A book is never finished as long as your friends are in it.”

Roald Dahl in ’The Pelican, giraffe and I’

Business Through Social Media• Insight One: It’s about Inclusiveness

• Insight Two: It demands a positive attitude to Willpower,

Democracy and Innovation

• Insight Three: It means 100% Openness & Good

Behaviour

• Insight Four: It starts with adopting Design Thinking

• Insight Five: It means control through Creative

Leadership and a Good Interface.

Markets Compared

Global2. Google.com

3. Facebook4. YouTube5. Yahoo!6. Blogger.com7. Baidu.com8. Wikipedia9. Windows Life10. Twitter11. QQ.com12. MSN13. Yahoo! Japan14. LinkedIn15. Google India16. 淘宝网17. 新浪新闻中心18. Amazon.comb19. WordPress.com20. Goolgle.de

Germany• Google.de

• Facebook• Google.com• YouTube• Ebay• Wikipedia• Amazon.de• Spiegel Online• Yahoo!• Bild.de

• XING

• WordPress

46. LinkedIn

Netherlands• Google.nl• Google.com

• Facebook• YouTube• Windows Life• LinkedIn• Wikipedia• Twitter• Nu.nl• Hyves.nl

21. WordPress

http://www.alexa.com/topsites

Facebook ismost popular

network

B2B:LinkedIn70 mln

members

Xing closest

competitor

Keeping Track

Case Study: #AskObamaExplaining deficit plan in 140 characters

Social Organisation

pays off

Obama: more than a Social Brand

Case Study: Kraft Foods Marketing for younger, digitally-engaged consumers

Interactivity Through

Polarisation

Case Study: We Tap WaterA Clear Call for Action

Clear Call for Action leads to 10 x more

fans

Case Study: NMVMultiple FB pages: ‘Corporate’ and ‘Social’

’Values’ fanpage

more popular

Case Study: Storytellers World WideStarting New Business in SME sector

Building Resilience

Storytelling, Leadership & Resilience:

Sense or Nonsense?

“To be or not to be, that is the question.”

William Shakespeare