Bert Schulze, Senior Director Customer and Market Strategy, Cloud Business Unit, SAP AG @BeSchulze

Cloud Solutions Hybrid and user centric solutions come off as winner

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The market is on the move

20m+ SAP Cloud

user

6000+ SAP Cloud

customer

20+ Cloud

solutions in

portfolio

5000+ Cloud related

people

>$1b revenue

run rate

By 2016, ≥ 75 % of

new IT expenditures

will be for Cloud

based, or hybrid

systems

….and SAP?

© 2013 SAP AG. All rights reserved. 3 Public

Cloud is sailing with the wind of three macro trends

Business dynamics Consumerization of IT Tech decision making

Uncertainty and changing

market structures require low

experimental costs

Joint Ventures, Mergers,

Demergers & Acquisitions to

consolidate in new and

emerging markets require

velocity at speed of light

my productivity

social and mobile

private cloud experience

have digitized our

relationships and created

feedback loops

Business managers are

involved in and driving IT

decisions more than ever

before

Expectation: deliver relevant

productivity improvements

and business insights

© 2013 SAP AG. All rights reserved. 4 Public

SAP Cloud Strategy rests on a fourfold model

Business Networks

Ariba

Network

Cloud Platform

SAP HANA Cloud

Platform

Infrastructure & Lifecycle Management

Virtualization & Cloud

Management

Cloud Solutions

SAP Delivered

Solutions

People Customers

Money Suppliers

Business

Line of Business Solutions

Suite

Capabilities Platform Collaboration Management

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SAP Cloud Strategy – Lead with line of business solutions

Cloud Suite

Solutions

Cloud Line of Business Solutions

SuccessFactors BizX

Employee Central Global Core HR

Global Cloud Payroll

End-to-end Talent Management

Recruiting

Learning

Customer OnDemand

Sales, Service, Marketing

Social Customer

Sales & Operations Planning

Precision Retailing

Social Impact Net

HANA Portal

Business Network and Supplier Applications

Strategic Sourcing

Contract Lifecycle Management

Supplier Management

Business Process Applications

Business Network Solutions

Product Stewardship Net

Product Verification

Financials OnDemand

Core Finance

Order to Cash

Procure to Pay

Project Management

Travel & Expense

End-to-end for Business Traveler

EPM OnDemand

Financial Service Network

Business ByDesign

Complete end-to-end Cloud Suite for medium size businesses and subsidiaries

Business One

Complete end-to-end Cloud Suite for small businesses

Cross - SAP JAM-Social Collaboration / Enterprise Analytics / Mobility / Business Network and INTEGRATION

People Customers Money Suppliers Business

* Note: Additional solutions available from SAP’s extensive cloud applications portfolio

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how the pieces fit together

People Customers Money Suppliers Business

Internal Collaboration: SAP Jam

Supply Chain Collaboration

External Collaboration: SAP Jam

Trading Partner Processes

External Collaboration: Ariba Network

3rd party cloud

Customer

Apps

Partner

Apps ISV Apps

Platform and Integration

SAP and 3rd party OnPremise

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Recent Customer Examples Quick time-to-value with integrated SAP cloud solutions

Multiple SAP and legacy backend systems

Central SAP Sales OnDemand deployment across

divisions

Integration to non-SAP systems planned in phase 2

SAP Customer

OnDemand

SAP ERP (Division 1)

SAP ERP (Division 2)

Legacy (Division 3)

Legacy (Division 4)

Employee data feed from non-SAP HR system

Automated expense report creation per trips booked

Automated posting to FI accounts and A/P

Automated approval process and credit card feed

SAP ERP (Finance)

HR

SAP Travel

OnDemand

SAP ERP

Improved effectiveness of customer-facing teams

Real-time SAP ERP integration for customer and

material master data

SAP NetWeaver Business Warehouse (BW)

mashups for POS, invoices, open orders

SAP Customer

OnDemand

SAP NetWeaver

BW

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Cloud solutions are adopted, if …

Relevant for ME User friendly Fast Mobile

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Along the IT service isobars Security remains an important topic

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Security is #1

concern in the

cloud. Deliver

along the IT service

isobars

The most

comprehensive

cloud portfolio

Enable the cloud

for Ecosystem

and Partner

Put the end-user

in the Center of

the Design

Design the cloud

hybrid - respect

existing

investments

Summary – Five essentials for leading in cloud

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Thank you!

Questions…?

Bert O. Schulze

Cloud Strategy

SAP AG

@BeSchulze