keynote russell e. perry (123people) at #marcom10 on monetization of free web content
DESCRIPTION
Russell E. Perry, CEO of the leading people search engine 123people, gave a keynote at the Dutch conference #Marcom10 on how to monetize free web content. Please also view the YouTube interview at the last slide with Russell. Thanks to @Lot Keijzer and @emerce for the video.TRANSCRIPT
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The New Web Reality – Revenues Required (or: Business Models are Not Absolute)
Russell E. Perry, CEO June 2010
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# 1 Global People Search Service
Available in 11 countries
Roadmap Q3 2010
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The Secret Sauce
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A Product - aka Phonebook 2.0
Source: 123people internal data, March 2010
Global 2010 online
TV mobile
Cross Media
Advertising
Unique Clients (UC) 45 million
Visits 54 million
Page Impressions 145 million
B An Audience
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Source: http://www.alexa.com/siteinfo/123people.com
C Traffic
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33 1/3 Longplay
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DQ Maps and YP
Mash-Up
Pictures Relevant Ad
eMail Targeted Ad
Everyone has an Amazon List
Regional/Local Display Ads
Result Targeted Ad
Free People Search – Where are the Revenues?
“MLM” – Multi-Level-Monetization
Universal Access to Content
Managed vs. UG-Content
Re-Package for each User Segment
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Cross Media Campaigns
"30% of all online searches are people related. The world's premier real-time people search service 123people has developed an attractive new advertising channel - people search - next to travel, finance and lifestyle. Together with leading partners we create special web advertising formats for worldwide rollout to address increasing demands in the advertising industry for effective user engagement marketing." Russell E. Perry, CEO 123people.com.
Webisode Quick Poll
Samsung LED campaign, Nov 2009
Demo-Mockup
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nEcosystem
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Trendmap
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nEcosystem MLM and Incremental Revenues
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500,000,000
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Welcome to the closed Internet – where privacy is in your control (?)
Q