keynote german racing concept challenge
TRANSCRIPT
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AgenturpräsentationGERMAN RACING Concept Challenge
FIGGE+SCHUSTER AG
24. August 2012
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Vorstellung
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3 Keynote GERMAN RACING Concept Challenge
• Name
Vorstellung Team
Florian Figge
• Position
Vorstand, Creative Director
• Berufserfahrung
6 Jahre – Creative Director & Vorstand FIGGE+SCHUSTER2 Jahre – Art Director Mediengruppe Münchner Merkur/tz (Ippen Gruppe)
• Key accounts
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über FIGGE+SCHUSTER
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Informationen zur Agentur
2000 gegründet, 2008 als FIGGE+SCHUSTER AG neu gegründet
inhabergeführt
Agentur für Brand Management, digitale Kommunikation und Technologie
Stamm von 35 Mitarbeitern
12 Keynote GERMAN RACING Concept Challenge
Zentrale Leistungsbereiche:
Brand Management
Strategie
Ana
lyse
Insight
Tech
nolo
gie
Digitale K
omm
unik
atio
n
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Für diese Kunden arbeiten wir u.a.
13 Keynote GERMAN RACING Concept Challenge
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KompetenzspektrumC
orpo
rate
Iden
tity
UsabilitySuchmaschinen-marketing (SEM)
Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entw
icklung
Betrie
b/Wart
ung
Augm
ente
d Re
ality
Dia
log
Mar
ketin
g
Inte
grie
rte
Kom
mun
ikat
ion
Am
bien
t Med
iaKl
assi
sche
Wer
bung
Fund
raisi
ngM
esse
konz
ept &
Des
ign
Screendesign
Animation/3D
Branded Entertainment
Online MarketingPerformance Marketing
Mobile Marketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand Management
Strategie
Ana
lyse
Insight
Tech
nolo
gie
Digitale K
omm
unik
atio
n
Cor
pora
te Id
entit
y
UsabilitySuchmaschinen-marketing (SEM)
Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entw
icklung
Betrie
b/Wart
ung
Augm
ente
d Re
ality
Dia
log
Mar
ketin
g
Inte
grie
rte
Kom
mun
ikat
ion
Am
bien
t Med
iaKl
assi
sche
Wer
bung
Fund
raisi
ngM
esse
konz
ept &
Des
ign
Screendesign
Animation/3D
Branded Entertainment
Online MarketingPerformance Marketing
Mobile Marketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand Management
Strategie
Ana
lyse
Insight
Tech
nolo
gie
Digitale K
omm
unik
atio
n
Cor
pora
te Id
entit
y
UsabilitySuchmaschinen-marketing (SEM)
Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entw
icklung
Betrie
b/Wart
ung
Augm
ente
d Re
ality
Dia
log
Mar
ketin
g
Inte
grie
rte
Kom
mun
ikat
ion
Am
bien
t Med
iaKl
assi
sche
Wer
bung
Fund
raisi
ngM
esse
konz
ept &
Des
ign
Screendesign
Animation/3D
Branded Entertainment
Online MarketingPerformance Marketing
Mobile Marketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand Management
Strategie
Ana
lyse
Insight
Tech
nolo
gie
Digitale K
omm
unik
atio
n
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Cor
pora
te Id
entit
y
UsabilitySuchmaschinen-
marketing (SEM)Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entwicklung
Betrieb/W
artung
Augm
ente
d Rea
lity
Dia
log
Mar
ketin
g
Inte
grie
rte
Kom
mun
ikat
ion
Am
bien
t Med
ia
Ziel
grup
pena
naly
seN
ewsl
ette
r, M
ailin
gs
Ince
ntiv
es
Plan
ungs
konz
ept
Aus
wah
l von
Kan
älen
und
Maß
nahm
en
Form
ale
und
inha
ltlic
he In
tegr
atio
n
Zeitu
ngen
, Pub
likum
szei
tsch
rifte
n
Spec
ial-I
nter
est-Z
eits
chrif
ten
Radi
o, T
V, Ki
no
Messe
stand-K
onzept
3D-Simulatio
n
Produktionsp
lanung
Web
mobile Endgeräte
Interfacedesign Kiosksysteme
Bannerwerbung Affiliate-Marketing
SEO, SEM
Etablierung SMM
Plattform
Reputation Managem
ent
Tracking
Vira
l Fun
drais
ing
Micr
opaym
ent-I
nteg
ratio
nCor
pora
te D
esig
n
Cor
pora
te C
omm
unic
atio
n
Cor
pora
te P
hilo
soph
y
Klas
sisch
e W
erbu
ng
Fund
raisi
ng
Messeko
nzept &
Desig
n
Screendesign
Animation/3D
Branded EntertainmentOnline MarketingPerformance Marketing
Mobile M
arketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand Management
StrategieA
naly
se
Insight
Tech
nolo
gie
Digitale Kommunik
atio
n
KompetenzspektrumC
orpo
rate
Iden
tity
UsabilitySuchmaschinen-marketing (SEM)
Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entw
icklung
Betrie
b/Wart
ung
Augm
ente
d Re
ality
Dia
log
Mar
ketin
g
Inte
grie
rte
Kom
mun
ikat
ion
Am
bien
t Med
iaKl
assi
sche
Wer
bung
Fund
raisi
ngM
esse
konz
ept &
Des
ign
Screendesign
Animation/3D
Branded Entertainment
Online MarketingPerformance Marketing
Mobile Marketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand Management
Strategie
Ana
lyse
Insight
Tech
nolo
gie
Digitale K
omm
unik
atio
n
Cor
pora
te Id
entit
y
UsabilitySuchmaschinen-marketing (SEM)
Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entw
icklung
Betrie
b/Wart
ung
Augm
ente
d Re
ality
Dia
log
Mar
ketin
g
Inte
grie
rte
Kom
mun
ikat
ion
Am
bien
t Med
iaKl
assi
sche
Wer
bung
Fund
raisi
ngM
esse
konz
ept &
Des
ign
Screendesign
Animation/3D
Branded Entertainment
Online MarketingPerformance Marketing
Mobile Marketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand Management
Strategie
Ana
lyse
Insight
Tech
nolo
gie
Digitale K
omm
unik
atio
n
Cor
pora
te Id
entit
y
UsabilitySuchmaschinen-marketing (SEM)
Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entw
icklung
Betrie
b/Wart
ung
Augm
ente
d Re
ality
Dia
log
Mar
ketin
g
Inte
grie
rte
Kom
mun
ikat
ion
Am
bien
t Med
iaKl
assi
sche
Wer
bung
Fund
raisi
ngM
esse
konz
ept &
Des
ign
Screendesign
Animation/3D
Branded Entertainment
Online MarketingPerformance Marketing
Mobile Marketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand Management
Strategie
Ana
lyse
Insight
Tech
nolo
gie
Digitale K
omm
unik
atio
n
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Cor
pora
te Id
entit
y
UsabilitySuchmaschinen-
marketing (SEM)Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entwicklung
Betrieb/W
artung
Augm
ente
d Rea
lity
Dia
log
Mar
ketin
g
Inte
grie
rte
Kom
mun
ikat
ion
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand M
Strategi
Ana
lyse
Tech
nolo
gie
Di
KompetenzspektrumC
orpo
rate
Iden
tity
UsabilitySuchmaschinen-marketing (SEM)
Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entw
icklung
Betrie
b/Wart
ung
Augm
ente
d Re
ality
Dia
log
Mar
ketin
g
Inte
grie
rte
Kom
mun
ikat
ion
Am
bien
t Med
iaKl
assi
sche
Wer
bung
Fund
raisi
ngM
esse
konz
ept &
Des
ign
Screendesign
Animation/3D
Branded Entertainment
Online MarketingPerformance Marketing
Mobile Marketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand Management
Strategie
Ana
lyse
Insight
Tech
nolo
gie
Digitale K
omm
unik
atio
n
Cor
pora
te Id
entit
y
UsabilitySuchmaschinen-marketing (SEM)
Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entw
icklung
Betrie
b/Wart
ung
Augm
ente
d Re
ality
Dia
log
Mar
ketin
g
Inte
grie
rte
Kom
mun
ikat
ion
Am
bien
t Med
iaKl
assi
sche
Wer
bung
Fund
raisi
ngM
esse
konz
ept &
Des
ign
Screendesign
Animation/3D
Branded Entertainment
Online MarketingPerformance Marketing
Mobile Marketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand Management
Strategie
Ana
lyse
Insight
Tech
nolo
gie
Digitale K
omm
unik
atio
n
Cor
pora
te Id
entit
y
UsabilitySuchmaschinen-marketing (SEM)
Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entw
icklung
Betrie
b/Wart
ung
Augm
ente
d Re
ality
Dia
log
Mar
ketin
g
Inte
grie
rte
Kom
mun
ikat
ion
Am
bien
t Med
iaKl
assi
sche
Wer
bung
Fund
raisi
ngM
esse
konz
ept &
Des
ign
Screendesign
Animation/3D
Branded Entertainment
Online MarketingPerformance Marketing
Mobile Marketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand Management
Strategie
Ana
lyse
Insight
Tech
nolo
gie
Digitale K
omm
unik
atio
n
![Page 19: Keynote GERMAN RACING Concept Challenge](https://reader031.vdocuments.mx/reader031/viewer/2022032420/55a54ff31a28ab3d2f8b4573/html5/thumbnails/19.jpg)
Suchmaschinen-
marketing (SEM)Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entwicklung
Betrieb/W
artung
Augm
ente
d Rea
lityWeb
mobile Endgeräte
Interfacedesign Kiosksysteme
Bannerwerbung Affiliate-Marketing
SEO, SEM
Etablierung SMM
Plattform
Reputation Managem
ent
Tracking
Screendesign
Animation/3D
Branded EntertainmentOnline MarketingPerformance Marketing
Mobile M
arketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Strategie
Ana
lyse
Insight
Tech
nolo
gie
Digitale Kommunik
atio
n
KompetenzspektrumC
orpo
rate
Iden
tity
UsabilitySuchmaschinen-marketing (SEM)
Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entw
icklung
Betrie
b/Wart
ung
Augm
ente
d Re
ality
Dia
log
Mar
ketin
g
Inte
grie
rte
Kom
mun
ikat
ion
Am
bien
t Med
iaKl
assi
sche
Wer
bung
Fund
raisi
ngM
esse
konz
ept &
Des
ign
Screendesign
Animation/3D
Branded Entertainment
Online MarketingPerformance Marketing
Mobile Marketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand Management
Strategie
Ana
lyse
Insight
Tech
nolo
gie
Digitale K
omm
unik
atio
n
Cor
pora
te Id
entit
y
UsabilitySuchmaschinen-marketing (SEM)
Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entw
icklung
Betrie
b/Wart
ung
Augm
ente
d Re
ality
Dia
log
Mar
ketin
g
Inte
grie
rte
Kom
mun
ikat
ion
Am
bien
t Med
iaKl
assi
sche
Wer
bung
Fund
raisi
ngM
esse
konz
ept &
Des
ign
Screendesign
Animation/3D
Branded Entertainment
Online MarketingPerformance Marketing
Mobile Marketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand Management
Strategie
Ana
lyse
Insight
Tech
nolo
gie
Digitale K
omm
unik
atio
n
Cor
pora
te Id
entit
y
UsabilitySuchmaschinen-marketing (SEM)
Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entw
icklung
Betrie
b/Wart
ung
Augm
ente
d Re
ality
Dia
log
Mar
ketin
g
Inte
grie
rte
Kom
mun
ikat
ion
Am
bien
t Med
iaKl
assi
sche
Wer
bung
Fund
raisi
ngM
esse
konz
ept &
Des
ign
Screendesign
Animation/3D
Branded Entertainment
Online MarketingPerformance Marketing
Mobile Marketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand Management
Strategie
Ana
lyse
Insight
Tech
nolo
gie
Digitale K
omm
unik
atio
n
![Page 20: Keynote GERMAN RACING Concept Challenge](https://reader031.vdocuments.mx/reader031/viewer/2022032420/55a54ff31a28ab3d2f8b4573/html5/thumbnails/20.jpg)
Cor
pora
te Id
entit
y
UsabilitySuchmaschinen-
marketing (SEM)Suchmaschinen-optimierung (SEO)
Content Management
Dia
log
Mar
ketin
g
Inte
grie
rte
Kom
mun
ikat
ion
Am
bien
t Med
ia
Ziel
grup
pena
naly
seN
ewsl
ette
r, M
ailin
gs
Ince
ntiv
es
Plan
ungs
konz
ept
Aus
wah
l von
Kan
älen
und
Maß
nahm
en
Form
ale
und
inha
ltlic
he In
tegr
atio
n
Zeitu
ngen
, Pub
likum
szei
tsch
rifte
n
Spec
ial-I
nter
est-Z
eits
chrif
ten
Radi
o, T
V, Ki
no
Messe
stand-K
onzept
3D-Simulatio
n
Produktionsp
lanung
Web
mobile Endgeräte
Vira
l Fun
drais
ing
Micr
opaym
ent-I
nteg
ratio
nCor
pora
te D
esig
n
Cor
pora
te C
omm
unic
atio
n
Cor
pora
te P
hilo
soph
y
Klas
sisch
e W
erbu
ng
Fund
raisi
ng
Messeko
nzept &
Desig
n
Screendesign
Brand Management
Ana
lyse
Insight
ie
KompetenzspektrumC
orpo
rate
Iden
tity
UsabilitySuchmaschinen-marketing (SEM)
Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entw
icklung
Betrie
b/Wart
ung
Augm
ente
d Re
ality
Dia
log
Mar
ketin
g
Inte
grie
rte
Kom
mun
ikat
ion
Am
bien
t Med
iaKl
assi
sche
Wer
bung
Fund
raisi
ngM
esse
konz
ept &
Des
ign
Screendesign
Animation/3D
Branded Entertainment
Online MarketingPerformance Marketing
Mobile Marketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand Management
Strategie
Ana
lyse
Insight
Tech
nolo
gie
Digitale K
omm
unik
atio
n
Cor
pora
te Id
entit
y
UsabilitySuchmaschinen-marketing (SEM)
Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entw
icklung
Betrie
b/Wart
ung
Augm
ente
d Re
ality
Dia
log
Mar
ketin
g
Inte
grie
rte
Kom
mun
ikat
ion
Am
bien
t Med
iaKl
assi
sche
Wer
bung
Fund
raisi
ngM
esse
konz
ept &
Des
ign
Screendesign
Animation/3D
Branded Entertainment
Online MarketingPerformance Marketing
Mobile Marketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand Management
Strategie
Ana
lyse
Insight
Tech
nolo
gie
Digitale K
omm
unik
atio
n
Cor
pora
te Id
entit
y
UsabilitySuchmaschinen-marketing (SEM)
Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entw
icklung
Betrie
b/Wart
ung
Augm
ente
d Re
ality
Dia
log
Mar
ketin
g
Inte
grie
rte
Kom
mun
ikat
ion
Am
bien
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Was wurde entwickelt?
19 Keynote GERMAN RACING Concept Challenge
![Page 25: Keynote GERMAN RACING Concept Challenge](https://reader031.vdocuments.mx/reader031/viewer/2022032420/55a54ff31a28ab3d2f8b4573/html5/thumbnails/25.jpg)
Was wurde entwickelt?
• Presseportalzentraler Bereich für RV-Pressemitteilungen
19 Keynote GERMAN RACING Concept Challenge
![Page 26: Keynote GERMAN RACING Concept Challenge](https://reader031.vdocuments.mx/reader031/viewer/2022032420/55a54ff31a28ab3d2f8b4573/html5/thumbnails/26.jpg)
Was wurde entwickelt?
• Presseportalzentraler Bereich für RV-Pressemitteilungen
• HauptportalInformationen für den Rennsport-Fan
19 Keynote GERMAN RACING Concept Challenge
![Page 27: Keynote GERMAN RACING Concept Challenge](https://reader031.vdocuments.mx/reader031/viewer/2022032420/55a54ff31a28ab3d2f8b4573/html5/thumbnails/27.jpg)
Was wurde entwickelt?
• Presseportalzentraler Bereich für RV-Pressemitteilungen
• HauptportalInformationen für den Rennsport-Fan
• Social MediaFacebook, YouTube, Twitter
19 Keynote GERMAN RACING Concept Challenge
![Page 28: Keynote GERMAN RACING Concept Challenge](https://reader031.vdocuments.mx/reader031/viewer/2022032420/55a54ff31a28ab3d2f8b4573/html5/thumbnails/28.jpg)
Was wurde entwickelt?
• Presseportalzentraler Bereich für RV-Pressemitteilungen
• HauptportalInformationen für den Rennsport-Fan
• Social MediaFacebook, YouTube, Twitter
19 Keynote GERMAN RACING Concept Challenge
• „Galopp“-AppiPhone-App2000 Downloads
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KontaktFIGGE+SCHUSTER AG
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Tel. +49 89 4111868-0Fax +49 89 4111868-99
Florian FiggeVorstand
Tel. +49 89 [email protected]
FIGGE+SCHUSTER AG Ansprechpartner
24 Keynote GERMAN RACING Concept Challenge