keynote: elevator pitch › wp-content › uploads › 2013 › 01 › 3... · elevator pitch by...
TRANSCRIPT
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Keynote: Elevator Pitch by Can Ertugrul
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0
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Art not Science
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“Everything you achieve, you will achieve with or through other people.”
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“I pitch, therefore I am.”
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Your head
Their heads
? ? ?
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Your head
Their heads
Einfach…oder?
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Ein europäischer Vergleich
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~ 600 Pitches
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~ 600 Pitches
Wirklich Gute: ~ 25
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Das falsche Mindset
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Das falsche Mindset
richtige
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Pitchens
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Fundament
1. Säule
Dach
2. Säule
3. Säule
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Ausgangsbasis
1. Ziel
Fokus
2. Ziel
3. Ziel
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?
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"If you can't explain it simply, you don't understand it well enough." - Albert Einstein
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The CORE of „your world“
Bis zum Kern reduzieren
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One-Liner
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Anatomie eines One-Liners
Adeo Ressi (Founder Institute)
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Acme has developed a unique app that delivers a light electric shock via a smart phone, which solves the problem of investor attention disorder, faced by entrepreneurs raising capital.
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Kern (selbst) verstehen
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?
Kern (selbst) verstehen
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"I am sorry I have had to write you such a long letter, but I did not have time to write you a short one.” - Blaise Pascal
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K.I.S.S.
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Klarheit
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Das Unbekannte trifft das Bekannte
„…it is like GPS, but for indoors.“
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Struktur
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Anatomie 1
You
Problem
Solution & USP
Why? (Value-add)
15 Sec
30 Sec
30 Sec
15 Sec
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Anatomie 2
You
Vision
Execution / „Product“
Why?
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Anatomie 3
You
One-Liner
Important aspect for listener
Why?
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Anatomie 4
You
Just a cool thing
Audience Hook (+ Value-add)
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Schlechter Pitch
You
Problem
Solution
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Welche Details nach Wahl der Struktur inkludieren?
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“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” -Antoine de Saint-Exupéry
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Klarheit
Kern (selbst) verstehen
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Klarheit
Kern (selbst) verstehen
?
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Differenzierung
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Klarheit
Kern (selbst) verstehen
individuelles Ziel
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Klarheit
Kern (selbst) verstehen
? individuelles Ziel
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The forgotten Half of the Pitch
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Pitch Feedback
Deliver
Listen & Improve
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Klarheit
Kern (selbst) verstehen
individuelles Ziel
Feedback
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Kern (selbst) verstehen
?
Klarheit individuelles Ziel
Feedback
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Der größte Philosoph aller Zeiten?*
*In Bezug auf Pitchen
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And the winner is…
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"When I started to go on auditions, I just wanted them to like me. That wasn't the right attitude ... I started to view auditions as my chance to solve their problem." - George Clooney
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Probleme & Bedürfnisse des Publikums !
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. .
)
. .
(
Pain? Gain?
Spezifische Bedürfnisse…
?
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X Y Z1
A B AB
… und kleinster gemeinsamer Nenner..
1(X * Y = Z)
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Rhetorik & Auftreten
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Emotion
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Fokus auf Publikum
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Kern (selbst) verstehen
Publikum
Klarheit individuelles Ziel
Feedback
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Your head
Their heads
? ? ?
?
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Your head
Their heads
? ? ?
I bet you are here
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Get out of YOUR Head
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Your head
Their heads
? ? ?
You have to go here
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YOU are the audience !
YOU
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KEY MESSAGE
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Pitchens
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Kern (selbst) verstehen
Publikum
Klarheit individuelles Ziel
Feedback
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Kern (selbst) verstehen
Publikum
Nicht vergessen: Man hatte Brillen des Publikums oft genug auf
Aufs Wesentliche reduzieren
Fragen & Zuhören Pitch
anpassen
Einfach halten
Klarheit individuelles Ziel
Feedback
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We had many Elevator Pitches at Pioneers
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Colette
Dave
Pitchers being roasted
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Watch video of „Roasted“ session at http://pioneersfestival.com/video-library/
General Feedback (last 4-5 mins) is very valuable
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stARTistsCANdo
Can Ertugrul