keynote (dominic mallinson) - inside playstation 4: building the best place to play - by dominic...
DESCRIPTION
Keynote presentation, Inside PlayStation 4: Building the Best Place to Play, by Dominic Mallinson, VP, Research & Development, Sony Computer Entertainment America, at the AMD Developer Summit (APU13), Nov. 11-13, 2013.TRANSCRIPT
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PUSHING THE BOUNDARIES OF PLAY
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WHAT IS THIS TALK ABOUT?
PS4 Product Development Strategy
It’s not about bits and bytes
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ABOUT ME
Dominic Mallinson, Vice President US R&D
Sony Computer Entertainment America
…. and passionate gamer !
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1992
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1994
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1995
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1998-2013
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LEADING THE INDUSTRY… THE RETAIL YEARS
PlayStation lead the broad adoption of optical disc media formats
PlayStation ‒ The original PlayStation lead the revolution from cartridge to CD-ROM
PlayStation 2 ‒ With life to date worldwide sales exceeding 150M units we helped put DVD on the map
PlayStation 3 ‒ Arguably won the HD disc format wars in favor of Blu-ray
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PS1/PS2 PRODUCT FOCUS : THE INTERSECTION OF GAMES AND TECHNOLOGY
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AND THEN CAME PS3
Cost and complexity rose sharply…
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PLAYSTATION BRAND IDENTITY
PUSH THE BOUNDARIES OF PLAY
BELIEF
Great play gives people the power
to be extraordinary
BEHAVIOR
Masters of magic: irreverent champions of
great play
OFFER
The best place to play, always extraordinary
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PS4 PRINCIPLES
SIMPLE CONSUMER ORIENTED FUNCTIONALITY EASE OF USE
IMMEDIATE
100%
PERSONALIZED
SOCIAL
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PS4 SYSTEM ARCHITECTURE
SUPERCHARGED PC ARCHITECTURE x86 CPU ENHANCED
PC GPU 8GB UNIFIED
MEMORY LOCAL STORAGE
HDD
8 core AMD “Jaguar” 4MB shared L2 cache
AMD Radeon based 18 Compute Units 1.84 TFLOPS
GDDR5 RAM 176 GB/s
500GB Hard drive Blu-ray @ 6X CAV
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DUALSHOCK 4
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16
SHARE
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IN CONCLUSION… COMING SOON
Availability North America : November 15th at $399 Europe : November 29th at €399 / £349 Japan : February 22nd 2014 at ¥39,980 Other regions : November/December 2013
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18
Starting Friday…