keynote: como as novas tecnologias estão aumentando as vendas nos eua e europa. kurt peters
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Keynote: Como as novas tecnologias estão aumentando as vendas nos EUA e Europa. Com Kurt PetersTRANSCRIPT
Interes'ng things US online retailers
have done—that you can do, too Kurt Peters
Execu've Editor Internet Retailer
Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
0 2000 4000
1991
1996
2001
2006
2011
Internet Users, Worldwide
(000,000)
Source: Internet World Stats, 2011
$139 $194
$222
$-‐ $50
$100 $150 $200 $250
2008 2010 2011
U.S. Online Retail Sales
The largest dominate the market: Total Top 500 sales in US: $155.7 billion Total Top 500 sales worldwide: $180 billion
Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
Consumers buy a broad range of products from US online retailers: Top categories: Mass merchants: $52.8 billion Computers/electronics: $28.8 billion Apparel and accessories: $22.2 billion Office supplies: $16.3 billion
Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
Back-‐to-‐school shopping Where parents are buying Online 54% (+33%) Discount Stores: 92% (-‐3%) Office Supply: 45% (-‐5%) Catalogs 29% (-‐6%) Department Stores: 50% (-‐8%) Specialty Retailers 30% (-‐10%) (Source: Brand Keys)
Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
The new La'n America Top 300
hWp://www.internetretailer.com/laXn300/
Brazil E-‐commerce Sales Growth 2011: $10.7 billion 2012: $12.2 billion 2013: $14.6 billion 2014: $17.2 billion 2015: $19.9 million 2016: $22.8 million 2017: $25.6 million
Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
Amazon same-‐day delivery BalXmore Boston Chicago Indianapolis Las Vegas New York Philadelphia Phoenix SeaWle Washington, D.C.
1.
Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
Amazon Prime: 19% of Amazon customers 32% of sales Shop at Amazon twice as o]en: 4.12 Xmes per month vs. 2.13 for non-‐Prime customers Source: eDataSource
2.
Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
Advanced devices: Media tablets, smartphones, portable media players/MP3s, and portable gaming devices Nothing: 30.3%
1 device: 18.2%
2 devices: 16.1%
3+ devices: 35.4% Source: ABI Research
3. The importance of mobile
Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
2 significant mobile facts:
• 50% of sales at Rue La La in a recent day took place on mobile
• 40% of consumers who switched carriers did so TO GET A BETTER DATA PLAN
3. The importance of mobile
Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
3. The importance of mobile
Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
3. The importance of mobile
Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
Starbucks Patagonia
What makes you STAND out 4.
Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
Use social networks to your advantage 5.
35% of traffic comes from Facebook
Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
Use social networks to your advantage 5.
Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
You can't predict the future. All you can do is invent it. -‐-‐Frederik Pohl
Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
Thank you! Muito obrigado!
kurt@ver'calwebmedia.com
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