Volvo Trucks

The Hook

Ingela nordenhav

• support our business goals

• BUIld our brand

Volvo TrucksGlobal Market leader

Premium segment

143 countries

Volvo Trucks netherlands

• Always use a topic or feature that is extremely relevant to the core target group

• 100% relevant for the core target group, and entertaining and interesting for awider target group

• Earn space in “non-bought” media and getting attention where we have

maximum impact vs spend

Look who's driving

Volvo Trucks

Trends transformingour business

Marketing + SALES

Promote sales: Measure, understand, improve

Physical

Environment

Digital

Environment

ONECustomerExperience

create content interesting for more than our core target group

Create awareness and interest in our brand and what we offer

Storytelling

High engagement in all channels – three reasons

distribution

Volvo Trucks

Epic Split