keynote algim wellington 2013
DESCRIPTION
Digital + Community: what works and how do I build a strategy around this? Working with community and digital experiences requires a lot of thinking through. You need to consider what the actual experience it is that you are trying to deliver and how your community can participate with you and your content. Using the latest technology is not enough, there needs to be a strategy behind why you are doing the initiative in the first place. This talk will discuss many digital experiences the Powerhouse Museum has conceived of and delivered utilising a strategy and different technologies and plaftorms behind each experience. Successes and some failures will be shared.TRANSCRIPT
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Digital + community: what works and how do I build a strategy around this?
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re
by National Media Museum
@paulabraypaulabray.com
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500,000 objectsScience, Design & Technology
@phmuseum
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by Australian War Memorial
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insert image of Kiwi
t
by Smithsonian's National ZooCC BY-NC-ND 2.0
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Digital Social & Emerging technologies
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a bit on the team
PhotographersAV producer/editorScanner operatorPhoto LibrarianCopyright officer
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cross
by angelsk
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Produce once
Publish many
by krazydad / jbum
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Museums, galleries & libraries are experiencing change
need to be relevant
continue to engage new audiences
in the fast pace of changing technologies
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how do we make digital + community work?
what is the right platform/experience?
how do we provide deeper engagement?
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citizen curators
tagging comments
location identification
‘then and now’
remix
innovation
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Visitor Cycle
pre during post
web in gallery/handheld mobile/web
by Seb Chan fresh+new(er)
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Curio and the O
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?National Library NZ on The Commons
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Some rights reserved by umpcportal.com
Technology is changing audience behaviour
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audiences are social
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start conversations
by Library of Congress
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tell and share stories
by Cornell University Library No known copyright restrictions
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photo by Viola.nl
deviced-up
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networked
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Curating content
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sharingremixing
reusing
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its not about the technology-arduino
CC BY-NC-ND 2.0 by danlane It’s not just about technology
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by .stephweiss'CC BY-NC-ND 2.0
there is always a tech solution
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It’s about what you do with
the technology
Little slide dress Emily Steel
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MCA e-publication
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behind-the-scenes
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Powerhouse Museum projects
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Be an ‘open’ Museum – open to rich engagement, to new conversations
by ilmungo
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new ways to engage with audiencesthat may challenge, involve
‘experimentation’
by wader
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dissolve ‘boundaries’ between exhibitions, programs, publications and web
by Rev. Xanatos Satanicos Bombasticos (ClintJCL)
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Enable new interactions with visitors within our
‘spaces and online’
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Increase the level of collection information accessible through
‘open access’
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findableit is where I am and where I look5
meaningfulI can understand it
responsiveto my interests, moods, location
usable/shareableI can pass it on and share
availableonline/web onsite/galleries
and offsite/community
by Seb Chan fresh+new(er)
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collection online 2006
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115,517objects
134,385images
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find stories within
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fine details
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Creative Commons license
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our API
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by Halans
250 people
13 projects used Powerhouse API
64 API keys downloaded
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gov 2.0 mashups
Notable Mashing Achievement Book Flippers (Edward Untu, Zhang Yu) http://tinyurl.com/flipexplorer
Flip Explorer
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Flickr screen grab
Flickr screen grab
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we geo-map our images
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incredible innovation using our contentPaul Hagon
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MOB-augmented reality on iphone/android
install Layar+ BuildAR
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real time then and now
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we developed partnershipsABC screen grab
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examples or reuse
‘then and now’ photography
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we saw location identification
?Flickr screen grab
Flickr screen grab
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Flickr screen grab
Flickr screen grab
Domain screen grab
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Common Ground 2009global flickr meet-up
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Community curated slideshow
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projected onto each institution
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a chance to get to KNOW and say
to the community
vernhart
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dedicated Flickr fans turned up
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Community presentations
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the access
it’s the connections
the conversations
citizen research
innovation
influenced onsite experiences
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co-curate
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our content was re-used & shared with usphoto by shealo
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numerous accounts of citizen research
Image courtesy Randwick City Library Services
Photography by Sutto
Flickr screen grab
Flickr screen grab
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we know our audience wants to participate
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Winner MAPDA multimedia award
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built-in scanner
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the darkroom experience
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series of projections
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audiences were sharing their stories
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12 Flickr photographers came to opening
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Australian
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by Scotticus_ CC BY-NC 2.0 want to share
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Year long series of events
celebrate the shared cultural heritage of Australia
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Building a shared Australian memory experience
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benevolent society beach shot
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Artsy
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revise
The U.S. National Archives
To summarise
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Understand community
What is the experience?
Technology is only the tool
Make content accessible/useable
Be participatory and responsive
Experiment - fail - learn
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by proteinbiochemist CC BY-NC 2.0
Bring a plate
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re
by National Media Museum
Thank youALGIM
@paulabray