keynote aipmm may 2010
DESCRIPTION
Event in 2010 I was Keynote for AIPMMTRANSCRIPT
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AIPMM KEYNOTEMAY 24, 2010
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A FEW QUESTIONSRESEARCH
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QUESTION 1
How many of you have commentedon a Blog, Brand website or
any other site?
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QUESTION 2
How many of you made a buying decision based on a rating or review of a product
from a website you visited
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QUESTION 3
How many of you have asked or been askedfor a referral of a product or serviceand were sent or you sent a link to
someone you know?
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QUESTION 4
How many of you have researched a productor service using the newspaper,
direct mail or magazine AND madea buying decision based on the research?
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WHY?
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A STORYLOSING CONTROL
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LOSING CONTROL
Merged GroupsAllowed FeedbackBuilt TrustGained CredibilityEnabled Fans to own BrandSupported the Groundswell
*Global Interactive Marketing 2009
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FACEBOOK STATS
4,600+ Photos95+ Videos500,000+ Likes90,000+ Comments5,000 Mentions a Day
*Global Interactive Marketing 2009
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KEY LEARNINGS
Increased LoyaltyAbandoned Start from ZeroSocial is a TacticFish where the fish areModeration is a must
*Global Interactive Marketing 2009
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A STORYAUDIENCE ALIGNMENT
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LEARNINGS
150 Book Outreach
36,000 PostsChanged Up
ApproachBuilt a
Groundswell
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THE OPPORTUNITYEARNED MEDIA
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SPEED TO MARKETFREE RESEARCH
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THE SHIFTCHANGE YOUR THINKING
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