Keynote #1 Emotionally connecting to the next 50 years

society

My work gives me the privilege to listen to a wide experience of emotion

Listening in to authentic emotion gives us deep insight into narrative

It is prevailing narrative that will give us insight into the future

the demon child

Designing for impact requires us to similarly connect to the stories that make

any one intervention resonant and relevant

if we can change the story, we can impact the future

the parlour

the badge

the park

the park

the park

the park

At the heart of effective and powerful design is empathy. This is what makes the designer

today, a leader for the 21st century.

Too often the designer brings the skills, but he doesn't bring the narrative

Emotionally connecting to the next 50 years

Too often the designer brings the skills. But he doesn't bring the narrative.

Yet, it is the mastery of narrative that transforms the designer to an artist.

An artist to a change maker.

Emotionally connecting to the next 50 years

the parlour the park

the badge

without distinctions we cannot see

the parlour the park

the badge

fear anger

sadness

relaxed

tension

distant close

Exhaustion is a prevalent experience

The pursuit of relevance is an exhausting model

Apathy, Cynicism and Indifference are not cultures to fight against

They are a natural response to a society where we do not listen

the parlour the park

the badge

these stories point to a deficit

in my society

fear anger

sadness

Can i trust?

Can i forgive?

Can i grieve?

fear anger

sadness

Can i trust?

Can i forgive?

Can i grieve?

I am whole.

tenderness

Experience design is this age cannot afford to shy from the profound impact

that emotional mastery can bring

Our societies, if we listen well enough, are full of emotional content waiting

to be heard