Maxime GrassoTraffic Manager

"The proactivity of Keyade’s teams allowed us to quickly carry out this test on Bing. In light of our

results, I am fully satisfied by the work the teams accomplished to improve our performances. This is good

proof of both the teams’ involvement in our shared objectives and the agency’s values, and most of all, it

contributes to create a lasting relationship with Keyade."

Within a few months, search campaigns on the Yahoo!-Bing network have yielded positive returns: CPC has been kept low, the conversion rate is good, and ROI is promising. Traffic is a key optimization lever leading to increased sales for Okaïdi.

Keyade's mission is to increase the ad click rate by boosting both their visibility and their appeal.

BOOST THE PAID SEARCH CLICK RATE

CHALLENGE

Okaïdi is a French brand of ready-to-wear children's apparel, an industry leader in 70 countries, and a member of the IDGroup conglomerate. Currently, online sales account for 10% of total revenues. Since January 2012, Okaidi.fr has entrusted the management of its search marketing campaigns to Keyade.

To sustain its success in the ultra-competitive clothing retail industry, Okaïdi must continue to maximize its online presence and increase the visibility of its website. Paid search campaigns are an important acquisition channel for the brand, particularly in the time leading up to the start of the new school term, a key strategic period for the company.

MAXIMIZE BRAND ONLINE VISIBILITY

MISSION

MAXIMIZE BRAND VISIBILITY USING RAIS (RICH ADS IN SEARCH) ON YAHOO!-BING

Keyade is an independent company specializing in performance-based online media acquisition (Keyade Agency), and its conversion using dedicated technologies and services (Madmetrics). Launched in 2006, Keyade now operates in over 80 countries from its offices in Paris, France, and Dubai, UAE. Its client portfolio includes OLX, Meetic/Match.com, Air France, Jumeirah, Redoute and Voyages-SNCF.In 2011 Keyade received capital investments from entrepreneurs Marc Simoncini (Meetic, iFrance) through his Jaïna fund, and Fabrice Grinda (Zingy, OLX).

www.keyade.com / contact@keyade.com / +33 (0) 1.44.79.38.13

x 3INCREASE INTHE CLICK RATE

RESULTSA THREEFOLD INCREASE IN THE CLICK RATE

The results have been highly satisfactory. Highlighting the logo turned it into a click magnet. Within two months, the click rate had increased threefold. Return on investment had risen by 2%.

The increase in visibility led to an increase in site traffic and thus an increase in sales.

SOLUTIONRAIS (RICH ADS IN SEARCH)BY YAHOO!-BING

To strengthen the brand's visual identity and increase its visibility, Keyade recommends Okaïdi implement the Rich Ads In Search (RAIS) on the Yahoo!-Bing network. This new ad format is made up of the brand logo with sitelink extensions (clickable ad details which provide additional information about the product or offer).

To manage these RAIS ads effectively, Keyade uses its proprietary Madmetrics Analytics technology, which can automatically generate tracked links for each element of each ad (title, logo, sitelinks). Each element is then measured individually, and excluded or retained over time based on its performance. This enables highly fine-tuned testing, analysis and implementation.

MAXIMIZE BRAND VISIBILITY USING RAIS (RICH ADS IN SEARCH) ON YAHOO!-BING

Headquarters: Keyade, 8 rue du Sentier, 75002 Paris - FranceSimplified joint-stock company (SAS) with a capital of 49,481 Euros, registered with the Trade and Commerce Register of Paris under number B 490 339 207—CNIL (National Commission for Information Technology and Privacy) no. 1244457

Okaïdi, founded in 1996, creates ready-to-wear clothing for children ages 0 to 14 years. It is a brand of IDGroup, the French children's apparel and toys conglomerate. Okaïdi is a universal brand that embodies creativity and respect for the individual identity of each and every child around the world.