Key Tips that Make

Mobile Banner Ads More Effective!

Display ads are second to the web search tool ads when

it comes to popularity. Banner ad in a wide range of

outlines have traditionally been a critical part of print

media and gained huge acceptance among online

marketers as well.

However, designing a mobile banner ad can be

challenging, considering the level of customization the

mobile users expect and the varying screen sizes of

different mobile devices.

At the point when the Mobile Advertising competition is

rising with every passing day, it is not about simply creating

banner ads and submitting to mobile ad exchange

companies to upload. You should genuinely concentrate on

their design and here are a few tips for effective Mobile Ad

banner that would help you.

Deciding on the banner Size

Selecting the Banner Ad Background colour

Creating banner ads with Awesome Image

Banner Ad Content Quality

Powerful Call to Action

Create Consistent Designs

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Contents:

Deciding On The

Banner Size

If you have no issues on mobile ad budget, you may think of

investing in all possible mobile banner sizes like large and

medium rectangles, leader board and half page banners and

so on.

It is important to take the guidelines after mobile advertising

find outs the confinement laid on the banner sizes.

Likewise, the Banner size ought to present each element

without creating any mess.

Selecting The

Banner Ad

Background

Colour

Black and dark shades ought to be maintained a strategic

distance from while outlining a Banner Ad for mobiles.

Choose a light shading in its most lively tone.

Verify that the shading is equipped for snatching moment

consideration and complements most of the background

colours.

At the same time, it should make the text messages on the

banner to come out as readable.

Creating Banner

Ads With

Awesome Image

It is undoubtedly an awesome thought to place image in

banner ads.

However, for Mobile banner ad, you will have space for a

solitary picture and it ought to emerge at the very first

impression.

Image selection plays a vital role as it attracts the viewers to

feel “connected" with the message.

The ad Impression will be improved and it clearly conveys the

realistic message to the users.

Banner Ad

Content Quality

Deliver just one message per ad.

Pick a simple, short and sale-pitched message.

Use a phrase or question for the headline that creates the right

impact.

The most essential part of a banner ad is the instant message that

chooses whether the viewer will click on the advertisement or not.

For this, follow these important tips:

Use the message language creatively. Include a rhyme,

catchphrases, some popular quote with added twist and so

on.

Including a promotional offer makes the ad more noticeable.

Create a sense of urgency by making the offer ‘available for a

short period of time’.

Powerful Call

To Action

Prefer to use a call-to-action button which ought to satisfy

two essential perspectives.

First, to begin with, it must have appealing splendid shading

that constructs the ideal stand out from whatever is left of the

banner.

Second, the invitation to take action content ought to be

short and action-generating.

Create Consistent

Designs

Specialists from mobile ad networks in India suggest that

mobile banner ads lacking consistency with the landing pages

lead to wastage of time, money and efforts.

Keep up the consistency level by choosing colour schemes,

fonts and other entities similar to that of your landing pages

and the overall brand identity.

Get various number of mobile banner ads created, test them

repeatedly and select only those which you think will build the

impression during the couple of seconds of presentation to

the targeted audiences.

Read more on Mobile Marketing:

3. Role Of Hyper Local Targeting In Mobile Advertising Platforms

2. Tips To Thaw Out Ice-Cold Mobile Marketing Strategy

1. How Mobile Advertising Benefits Digital Media?

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