Key terms and Phrases Media consumption: Media consumptionormediadiet is the sum of information and entertainmentmediataken in by an individual or group. It includes activities such as interacting with newmedia, reading books and magazines, watching television and film, and listening to radio.Audience behaviour: Is a process of dividing people into homogenous subgroups based open denied criterion. The way the audience reacts.Media ownership: Concentration ofmedia ownership(also known asmediaconsolidation ormediaconvergence) is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media.Technologies: the application of scientific knowledge for practical purposes, especially in industry.Audiences: the assembled spectators or listeners at a public event such as a play, film, concert, or meeting.National: a national newspaper as opposed to a local one.Local: relating to a particular region or part, or to each of any number of these.National audience: an audience taken on a national scale, by country. Local audience: an audience that is in your local area.Institution: an established law or practice.International: existing, occurring, or carried on between nations.Global: relating to or encompassing the whole of something, or of a group of things.International institution: Aninternational organizationis anorganizationwith aninternational membership, scope, or presence.Global institution: An international organization composed of most of the countries of the world. It was founded in 1945 to promote peace, security and economic development. Hardware: the machines, wiring, and other physical components of a computer or other electronic system.Content: the things that are held or included in somethingConvergence: the process or state of convergingCross media convergence: cross-media convergence is the way that different products are produced and distributed on different platforms.Technological convergence: Technological convergenceis the tendency that astechnologychanges, different technologicalsystems sometimes evolve toward performing similar tasksSynergy: the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.Proliferation: rapid increase in the number or amount of something.Issues: an important topic or problem for debate or discussionLibel: a published false statement that is damaging to a person's reputation; a written defamation.Conglomerate: a thing consisting of a number of different and distinct parts or items that are grouped together.Media co- operative: Media cooperativesare a form ofcooperativethat report on news based on the geographic location of their membership, or the general interests of the membership.PSB: Public Service Broadcast Revenue: income, especially when of an organization and of a substantial nature.Horizontal integration: In business,horizontal integrationis a strategy where a company creates or acquires production units for outputs which are alike - either complementary or competitive. One example would be when a company acquires competitors in the same industry doing the same stage of production for the creation of a monopoly.Vertical integration: the combination in one firm of two or more stages of production normally operated by separate firms.Code of practice: ACode of Practiceis a practical guide to achieve the standards of health and safety required under the model Work Health and Safety (WHS) Act and model WHS Regulations.Codes of Practiceprovide duty holders with guidance on effective ways to manage work health and safety risks.Fixed term contract: Afixed-term contractof employment isdefinedas acontractof employment which: has a definite start and end date, or terminates automatically when a particular task is completed, or terminates after a specific eventFreelance: self-employed and hired to work for different companies on particular assignments.Fanzine: a magazine, usually produced by amateurs, for fans of a particular performer, group, or form of entertainment.Mainstream: the ideas, attitudes, or activities that are shared by most people and regarded as normal or conventional.Niche: a shallow recess, especially one in a wall to display a statue or other ornament.Copyright: the exclusive and assignable legal right, given to the originator for a fixed number of years, to print, publish, perform, film, or record literary, artistic, or musical material.