key tac(cs to boost website conversions and how to use ......key tac(cs to boost website conversions...
TRANSCRIPT
Live Chat Software and Service
KeyTac(cstoBoostWebsiteConversionsandHowtoUseLiveChatforLeadGenera(on
PresentedByJamesBert,VP&Co-FounderKennethLee,DirectorofMarke(ng
KennethLeeDirectorofMarke([email protected]:@apexchat
ConversionScience
C=4m+3v+2(i-f)–2a
C=Probabilityofconversionm=Mo(va(onofuser(when)v=Clarityofthevalueproposi(on(why)i=Incen(vetotakeac(onf=Fric(onelementsofprocessa=Anxietyaboutenteringinforma(on
Source:Marke(ngExperiments
F-PatternforDesktopReading
Source:NielsenGroup
CenteredTopHalfforMobileReading
Source:Briggsby
Click-to-CallCampaignstoBoostConversion
Source:Google
Click-to-CallCampaignSetup
Source:AdwordsSupport
VisualsAddComprehension
Source:TheNeedforVisualCommunica(onByAmyBallieM
VisualsGetMoreVisitors
Source:TheNeedforVisualCommunica(onByAmyBallieM
VideosLiftConversion
Source:TheNeedforVisualCommunica(onByAmyBallieM
JamesBertVicePresidentandCo-Founder
Phone:925-237-9208Cell:925-202-85006601OwensDrivePleasanton,CA94588
Overview• WhatisLiveChat?• Howdoesitwork?• Whydoesitwork• Whochatswithvisitors?• Importantfeatures
WhatisLiveChat? • Proac(veorsta(cchatinvita(onappearsinvi(ngawebsitevisitortochatwithabusinessrepresenta(ve
• Appearsondesktop,mobile,andtablet• Purposeistoconvertmorewebsitevisitorsintoprospects
ExampleofLiveChat
HowDoesitWork? • Javascriptcodeprovidedforinser(ononwebpages• HTML,WordPress,WIX• Customscriptusedbychatagentstoconversewithwebsitevisitorsiscreated
• Turnedon
WhyDoesitWork? • Phoningnotappropriate• Fillingoutformstedious• Publicbecomingmoreaccustomedtointeractviachat• Anotherwaytocommunicatewiththebusiness• Animatedinvita(onimprovessearchchoice• Firm-customerservicefocused• Firmappearstobelarger• 24/7/365representa(on
WhoChatswithVisitors?
• Managedbyoutsourcedstaff• OwnStaff• Combina(on
ImportantFeatures • Easytoimplement• Lowcostofentry• Customizedscriptsusedbyagents• Invita(ondesignchoices• Invita(onpresenta(onchoices• 24/7/365• Exit-PopUps• MobileOp(mized
SMSTextMessaging
AdditionalImportantFeatures• Abilitytoconnectavisitortotheofficebyphonefromwithinthechat
• FastLeaddeliverybyemailand/ortextmessage• AbilitytointegratewithCRMsystems-Salesforce,Captorra,InfusionSoj,BlueOrchid,HubSpot,etc.
• Payonlyforqualifiedleads• Chatflexibilityastowhocantakechats–outsourced,internal,orcombina(on
• ChatwithvisitorsinSpanish• Nolongtermcommitment
Questions?