key services and benefits for authors - springer · key services and benefits for authors irene...
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![Page 1: Key Services and Benefits for Authors - Springer · Key Services and Benefits for Authors Irene Zhao 赵玮 Marketing Manager, Human Sciences ... Search Engine Optimization (SEO)](https://reader034.vdocuments.mx/reader034/viewer/2022042310/5ed7b4937345ab4973421eac/html5/thumbnails/1.jpg)
Key Services and Benefits for Authors Irene Zhao 赵玮 Marketing Manager, Human Sciences May 2015
![Page 2: Key Services and Benefits for Authors - Springer · Key Services and Benefits for Authors Irene Zhao 赵玮 Marketing Manager, Human Sciences ... Search Engine Optimization (SEO)](https://reader034.vdocuments.mx/reader034/viewer/2022042310/5ed7b4937345ab4973421eac/html5/thumbnails/2.jpg)
May 2015, Author Workshop Shanghai| 2
Give support and guidance to researchers at the start of their publishing career
![Page 3: Key Services and Benefits for Authors - Springer · Key Services and Benefits for Authors Irene Zhao 赵玮 Marketing Manager, Human Sciences ... Search Engine Optimization (SEO)](https://reader034.vdocuments.mx/reader034/viewer/2022042310/5ed7b4937345ab4973421eac/html5/thumbnails/3.jpg)
May 2015, Author Workshop Shanghai| 3
Where to start?
springer.com/authors
![Page 4: Key Services and Benefits for Authors - Springer · Key Services and Benefits for Authors Irene Zhao 赵玮 Marketing Manager, Human Sciences ... Search Engine Optimization (SEO)](https://reader034.vdocuments.mx/reader034/viewer/2022042310/5ed7b4937345ab4973421eac/html5/thumbnails/4.jpg)
May 2015, Author Workshop Shanghai| 4
academy.springer.com
Author Academy: free e-learning courses
Courses:
• Journal Author Academy: Writing your Manuscript
• Journal Author Academy: Submitting and Peer Review
• Springer English Academy
• Peer Review Academy
• Book Author Academy
![Page 5: Key Services and Benefits for Authors - Springer · Key Services and Benefits for Authors Irene Zhao 赵玮 Marketing Manager, Human Sciences ... Search Engine Optimization (SEO)](https://reader034.vdocuments.mx/reader034/viewer/2022042310/5ed7b4937345ab4973421eac/html5/thumbnails/5.jpg)
May 2015, Author Workshop Shanghai| 5
Author Academy in Chinese
![Page 6: Key Services and Benefits for Authors - Springer · Key Services and Benefits for Authors Irene Zhao 赵玮 Marketing Manager, Human Sciences ... Search Engine Optimization (SEO)](https://reader034.vdocuments.mx/reader034/viewer/2022042310/5ed7b4937345ab4973421eac/html5/thumbnails/6.jpg)
May 2015, Author Workshop Shanghai| 6
Book Author Academy
![Page 7: Key Services and Benefits for Authors - Springer · Key Services and Benefits for Authors Irene Zhao 赵玮 Marketing Manager, Human Sciences ... Search Engine Optimization (SEO)](https://reader034.vdocuments.mx/reader034/viewer/2022042310/5ed7b4937345ab4973421eac/html5/thumbnails/7.jpg)
May 2015, Author Workshop Shanghai| 7
Present the range of benefits Springer authors enjoy
![Page 8: Key Services and Benefits for Authors - Springer · Key Services and Benefits for Authors Irene Zhao 赵玮 Marketing Manager, Human Sciences ... Search Engine Optimization (SEO)](https://reader034.vdocuments.mx/reader034/viewer/2022042310/5ed7b4937345ab4973421eac/html5/thumbnails/8.jpg)
May 2015, Author Workshop Shanghai| 8
Search Engine Optimization (SEO)
Essential to be top of the list!
![Page 9: Key Services and Benefits for Authors - Springer · Key Services and Benefits for Authors Irene Zhao 赵玮 Marketing Manager, Human Sciences ... Search Engine Optimization (SEO)](https://reader034.vdocuments.mx/reader034/viewer/2022042310/5ed7b4937345ab4973421eac/html5/thumbnails/9.jpg)
May 2015, Author Workshop Shanghai| 9
Visibility for every Springer Product
• Homepages with free sample pages / articles
• Promotional Flyer for each product in PDF format
• New Book / Issue Alert: informing subscribers about every new book in their subject area / New issue in their journal
• Springer News to librarians listing all new titles
• Google, Amazon, Apple and many other partners sell Springer eBooks around the globe
![Page 10: Key Services and Benefits for Authors - Springer · Key Services and Benefits for Authors Irene Zhao 赵玮 Marketing Manager, Human Sciences ... Search Engine Optimization (SEO)](https://reader034.vdocuments.mx/reader034/viewer/2022042310/5ed7b4937345ab4973421eac/html5/thumbnails/10.jpg)
May 2015, Author Workshop Shanghai| 10
Impact of your publications
![Page 11: Key Services and Benefits for Authors - Springer · Key Services and Benefits for Authors Irene Zhao 赵玮 Marketing Manager, Human Sciences ... Search Engine Optimization (SEO)](https://reader034.vdocuments.mx/reader034/viewer/2022042310/5ed7b4937345ab4973421eac/html5/thumbnails/11.jpg)
May 2015, Author Workshop Shanghai| 11
Services and emails for book authors
• Receive e-access to the complete book
• Sharing Buttons help you spread the word on your work
• Author Discount
![Page 12: Key Services and Benefits for Authors - Springer · Key Services and Benefits for Authors Irene Zhao 赵玮 Marketing Manager, Human Sciences ... Search Engine Optimization (SEO)](https://reader034.vdocuments.mx/reader034/viewer/2022042310/5ed7b4937345ab4973421eac/html5/thumbnails/12.jpg)
May 2015, Author Workshop Shanghai| 12
Push marketing
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May 2015, Author Workshop Shanghai| 13
Facebook, Twitter, LinkedIn, Weibo, Wechat
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May 2015, Author Workshop Shanghai| 14
300 + Conferences Worldwide Every Year
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May 2015, Author Workshop Shanghai| 15
Thanks for your attention!
Presentations can be downloaded at springer.com/chinaauthorworkshop
Irene Zhao (赵玮)
Marketing Manager