key seo ingredients in 2015 at #elitecamp2015
TRANSCRIPT
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
THE INGREDIENTS OF SEO SUCCESS IN 2015
HELLO #ELITECAMP2015
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
SPEAKER
BLOGGER SHARER@aleyda +aleydasolis
SEO
I’M ALEYDA SOLIS
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
LET’S TALK ABOUT SEO SUCCESS INGREDIENTS…
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
NOT THESE! THESE ARE TOXIC.
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
REALLY!
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
THEY MIGHT COME IN MANY DIFFERENT FLAVORS
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
BACON FLAVOR?!?
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
YEAH, BUT IS STILL SPAM
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
THAT’S NOT A *REAL* SEO INGREDIENT!
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
IT’S NOT PART OF A RECIPE FOR LONG-TERM SUCCESS
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
TO MAXIMIZE SEO “YUMMINESS” OVER TIME
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
START OF THE SEO PROCESS
LIKE IN THIS CASE!
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
THAT GROWS MORE AS TIME PASSES BY
LIKE IN THIS CASE!
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
INSTEAD OF THIS CRAP!
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
WITH NASTY CONSEQUENCES
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
WITH NASTY CONSEQUENCES
“WE’RE THE BEST EVER OUTSMARTING GOOGLE”
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
WITH NASTY CONSEQUENCES
“SHIT. WE’RE DOOMED”
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
LET’S START WITH A 2015 SEO VISION
IMPROVING YOUR PAGES RELEVANCE & POPULARITY TO INCREASE RANKINGS ARE THE FUNDAMENTALS
RELEVANCE
POPULARITY
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
SERPS ARE NOT LIKE THIS ANYMORE THOUGH
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
THEY’RE LIKE THIS
SNIPPETS
KNOWLEDGE GRAPH
MAPSMULTIDEVICEAPPS
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
THANKS TO EVOLVING SEARCH FEATURES, ALGORITHMS & AUDIENCE BEHAVIOR
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
TAKE A LOOK!
http://mozcast.com/features
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
SEO IS NOT ABOUT RANKINGS, BUT VISIBILITY
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
TO CONNECT WITH YOUR TARGET AUDIENCE
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
AND MAXIMIZE TRAFFIC & CONVERSIONS ALONG THE CUSTOMER JOURNEY
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
WHATEVER THEY ARE FOR YOUR BUSINESS!
TO SELL
TO EDUCATE
TO COMMUNICATE
TO SUPPORT
BRANDING
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
HERE ARE SOME KEY SEO INGREDIENTS TO ACHIEVE SUCCESS IN 2015
REVAMPING YOUR KEYWORD RESEARCH TO SET STRATEGICALLY FEASIBLE SEO GOALS
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
RELEVANCE
VOLUME
PROFITABILITY
TREND
SEASONALITY
CONTENT TYPE,
PLATFORM & FORMAT
QUERIES TO BE
TARGETED
OPTIMIZATION & POPULARITY REQUIREMENTS
INTENT
LOW COMPETITION PER DEVICE
HIGH VISIBILITY BY SERP FUNCTIONALITY
WHAT’S THE REQUIRED OPTIMIZATION AND POPULARITY LEVEL?
FOR WHICH TERM AND TYPE OF CONTENT?
WHICH FUNCTIONALITY IS ENABLING THE VISIBILITY? IS IT
FEASIBLE TO USE IT?
TAKE YOUR “KEYWORD RESEARCH” TO THE NEXT LEVEL WITH AN INDUSTRY COMPETITION ANALYSIS
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
SIMILARWEB
IDENTIFY YOUR INDUSTRY MAIN COMPETITORS, TREND, VOLUME & TARGETED QUERIES
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
COMPARE THEM TO IDENTIFY WHICH ARE THE UNIQUE & COMMON KEYWORDS
SEMRUSH
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
VS. YOURS, PER DEVICE & SEARCH TYPE
GOOGLE’S SEARCH
CONSOLE
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
CHECK FOR SEMANTICALLY RELATED TERMS & LONG-TAIL QUERIES PERMUTATIONS
KEYWORDTOOL.IO
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
AS WELL AS FOR ADDITIONAL ALTERNATIVES WITH A TF*IDF ANALYSIS
ONPAGE.ORG
(Term frequency–inverse document frequency)
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
IDENTIFY WHICH ARE THE MOST POPULAR QUERIES PER DEVICE
GOOGLE’S KEYWORD PLANNER
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
ALONG THEIR VOLUME, COMPETITION & TREND
KWFINDER
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
MANCHESTER GYMPERSONAL TRAINER MANCHESTER
VS
MOZ KEYWORD DIFFICULTY
… THE RANKED CONTENT & SERP FEATURES
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
FROM WHICH SERP CAN YOU EARN RANKINGS, VISIBILITY & VISITS MORE EASILY?
VS
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
AND IN THIS OTHER SITUATION?
APPS W/ REVIEWS
IMAGESIMAGES
VIDEO NEWS
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
WHAT ON MOBILE?
VS
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
TARGET QUERIES & SERPS PATTERNS WITH MORE VISIBILITY OPTIONS AND LESS COMPETITION
INFORMATIONAL review tips
guide news
TRANSACTIONAL buy
reserve purchase register
PRODUCTS
AREAS
TOPICS
or
or
or
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
IT WILL PAY OFF
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
WITH A SMALLER EFFORT
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
TASTY!
TECHNICAL OPTIMIZATION IN A MULTI-DEVICE & JS HEAVY ERA
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
MOBILE FINALLY BOOMED LAST YEAR
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
THIS IS THE MOBILE VS. DESKTOP ORGANIC SEARCH TRAFFIC SHARE OF LOCALLY ORIENTED SITES…
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
AND FOR TECHNOLOGY NEWS SITES!
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
MOBILE OPTIMIZATION IT’S AN IMPORTANT SEO INGREDIENT NOW
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
VALIDATE YOUR DESKTOP & MOBILE WEB CRAWLING TO MAXIMIZE THEIR EFFICIENCY
DEEPCRAWL & ONPAGE.ORG
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
CONFIGURE YOUR SEO CRAWLER TO USE THE RELEVANT USER AGENT IN EACH CASE
SCREAMING FROG
FOR SOME REASON PEOPLE FORGET ABOUT THE MOST BASIC SEO GOOD PRACTICES WITH MOBILE
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
OUCH!
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
WATCH OUT FOR INTERSTITIALS THAT MIGHT CAUSE CRAWLING AND INDEXING ISSUES
NO
YES
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
ALWAYS FEATURE A LINK BASED NAVIGATION THAT ALLOWS CRAWLING
YES
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
BE CAREFUL WITH NON-RELEVANT OR NON-EXISTENT REDIRECTS BETWEEN WEB VERSIONS
NO
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
OR EVEN TITLES & META DESCRIPTION FEATURING RELEVANT INFORMATION
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
USE GOOGLE’S MOBILE TOOL & CHROME DEVICE EMULATION FOR ADDITIONAL VALIDATIONS
https://www.google.com/webmasters/tools/mobile-friendly/
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
REMEMBER THAT RESPONSIVE IS NOT THE ONLY MOBILE WEB VERSION ALTERNATIVE
RESPONSIVE WEB DESIGN
DYNAMIC SERVING
INDEPENDENT MOBILE SITE
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
CHECK OUT MY MOBILE SEO AUDIT POST TO LEARN MORE ABOUT THE OVERALL OPTIMIZATION PROCESS
http://searchengineland.com/3-actions-get-ready-googles-mobile-search-update-215662
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
IF YOU HAVE AN ANDROID OR IOS MOBILE APP: START INDEXING THEIR CONTENT NOW!
http://googlewebmastercentral.blogspot.com/2015/04/drive-app-installs-through-app-indexing.html
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
THIS IMPROVES YOUR APP SEARCH VISIBILITY, TRAFFIC & GIVE A BETTER MOBILE USER EXPERIENCE
https://developers.google.com/app-indexing/
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
VERIFY THE TECHNICAL REQUIREMENTS AND FOLLOW GOOGLE’S IMPLEMENTATION CHECKLISTS
https://developers.google.com/app-indexing/android/checklist
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
YOU CAN VALIDATE THE IMPLEMENTATION WITH THE SEARCH CONSOLE & DEEP LINK TEST TOOL
https://developers.google.com/app-indexing/android/test
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
ALWAYS VERIFY JAVASCRIPT HEAVY CONTENT INDEXING
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
OUCH!
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
THIS ALSO HAS TO DO WITH PROVIDING THE BEST USER EXPERIENCE
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
THERE’S NO EXCUSE! INFINITE SCROLLING CAN BE OPTIMIZED TO BECOME INDEXABLE TOO
http://googlewebmastercentral.blogspot.com.es/2014/02/infinite-scroll-search-friendly.html
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
IF YOU HAVE DOUBTS VERIFY GOOGLE’S PAGE CACHE
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
AND VALIDATE THE PAGES CONTENT WITH THE FETCH AS MOBILE GOOGLEBOT FEATURE
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
PAGES SPEED IS KEY ON MOBILE & AFFECTS CRAWLING & RANKINGS
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
IDENTIFY THE PERFORMANCE OF YOUR MOST IMPORTANT PAGES PER DEVICE TO MAKE THEM FAST
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
USE GOOGLE’S PAGE SPEED SUGGESTIONS & GTMETRIX RECOMMENDATIONS
http://gtmetrix.com/
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
SPICY!
OPTIMIZATION IN A SEMANTIC SEARCH ENGINE
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
HELLO KNOWLEDGE GRAPH!
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
FROM CARROUSELS TO ANSWERS
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
GOOGLE THE ANSWER ENGINE?
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
OH WELL! VERY CLEVER
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
GOOGLE THE COMPETITOR?
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
IN THE MEANTIME, IT’S TIME TO START OPTIMIZING YOUR KNOWLEDGE GRAPH PRESENCE!
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
THE LOGOS, COMPANY CONTACT NUMBERS & SOCIAL PROFILE LINKS WITH STRUCTURED MARKUP
https://developers.google.com/structured-data/customize/overview
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
USE SCHEMA.ORG TO OPTIMIZE YOUR RICH SNIPPETS VISIBILITY (& SPECIFY YOUR CONTENT MEANING)
https://developers.google.com/structured-data/
PRODUCTS, RECIPES, REVIEWS, EVENTS, APPS, VIDEOS, BUSINESSES
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
SPECIFY YOUR SITE NAME, BREADCRUMBS, SITELINKS SEARCH BOX…
https://developers.google.com/structured-data/site-name
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
IT’S ABOUT TAKING CONTROL OF YOUR OWN RESULTS
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
AND IN THIS CASE, SHOWING YOUR OWN INTERNAL SEARCH RESULTS
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
USE THE RANKTANK SERPTITUDE SERP & GOOGLE’S STRUCTURED DATA TESTING TOOL TO VALIDATE THEM
http://www.ranktank.org/serpitude-serp-rich-snippet-testing-tool/https://developers.google.com/structured-data/testing-tool/
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
SOFT!
PROACTIVE MONITORING IN A CONSTINOUSLY UPDATED SEARCH ENVIRONMENT
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
USE GOOGLE’S SEARCH CONSOLE QUERY & PAGE VISIBILITY DATA AS A STARTING POINT
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
REMEMBER TO ARCHIVE THE DATA AS IT ONLY SHOWS THE LATEST 90 DAYS
http://searchwilderness.com/gwmt-data-python/
MONITOR YOUR SEO PERFORMANCE INTEGRATING ANALYTICS, SEARCH, CRAWLING & POPULARITY METRICS
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
http://www.stateofdigital.com/easily-analyze-competitors-mobile-seo-performance/
URLPROFILER
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
STOP TRACKING YOUR SPECIFIC RANKINGS AND START FOLLOWING-UP FULL SERPS
https://www.serpwoo.com/
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
AS WELL AS SERPS VOLATILY THAT CAN CORRELATE WITH POTENTIAL UPDATES
https://www.serpwoo.com/
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
SET ALERTS TO BE NOTIFIED OF SEO CHANGES WITH IFTTT: FROM TRAFFIC AND LINKS TO CONTENT CHANGES
www.stateofdigital.com/seo-alerts-monitor/
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
THAT WAS QUICK!
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
DELICIOUS INGREDIENTS FOR MAXIMUM SEO VISIBILITY
THANK YOU #ELITECAMP2015!
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
LIKED IT? GET FRESH & FREE SEO TIPS
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
bit.ly/aleydaseotips