Key Performance Indicators for

College & Career Readiness

November 18, 2014

Don Tollman – VP, Non-Profit & Foundation

Partnerships - Hobsons

Welcome & Overview

• Contextualized Need for KPIs

• Current Research & Thinking About KPIs

• Your Key Performance Indicators

• ED’s College Ratings System

2

Contextualized Need for KPIs:From Macro Trends to Local Response

4

Clear National Challenges

Only

1/2of all

undergraduates

complete a

college degree

in six years.

38% of all U.S.

students take

a remedial course

in their first or

second year.

More than

60%of jobs will

require a

postsecondary

education.

Students with a

bachelor’s degree

will earn

40%more in their lifetime

(29% more with

a community

college degree)

than students with

only high school

diplomas.

The U.S. is

9th

in the world

in college

attainment

for the

25-34 year old

population.

5

A Coherent National Goal

Dramatically increase the number/proportion of

U.S. citizens with an undergraduate degree by...

Some variability on how to reach the goal

6

Challenging Macro Forces

Student Expectations (SROI)

Cost of College (Cost of no college)

Global competition

State Revenues

Public Ability/Desire to Pay

Median Family Income

Talent Pipeline Now

7 Based on http://www.changemag.org/Archives/Back

Issues/2011/May-June 2011/first-in-the-world-full.html

Education Pipeline• Importance of transitions

• Need for P-20W collaboration

• Student success should be focus

Current Research & Thinking About

KPIs

Reliable Sources for KPIs

9

http://annenberginstitute.org/project/cris

Reliable Sources for KPIs

10

Council of the

Great City Schools

Reliable Sources for KPIs

11

Current Research, for example…

www.completecollege.org/state_data/

Findings:• Student characteristics are

changing

• Part-time students struggle to

graduate

• Many students take too many

credits

• Poor students and students

of color struggle the most to

graduate

• Remediation isn’t effective at

helping students graduate

What We Know – It’s Not Simple

12

Discussion: Your Key Performance

Indicators

KPIs for College & Career

• Inputs, process, and outputs

• Non-academic, engagement, and academic

• Innovative measures andwhat stakeholders expect

• What we know matters

Let’s focus on:

14

Inputs, Outputs, Process KPIs

15

Course rigor

Attendance

Course sequencing

Inputs

Tenacity

Dual Enrollment

Student Survey

Process

GPA

Alumni results

SAT/ACT

Outputs

BRAINSTORM: KPIs

Goal: Develop a list of college and career

readiness KPIs that will inform YOUR

DISTRICT’S progress (e.g. district, school, class/group,

student and parent)

Student Engagement and Non-Academic, Academic

NOTE: Be sure to consider input, process, and output measures

16

PRIORITIZE: KPIs

Goal: Refine the list of college and career

readiness KPIs that will inform YOUR

DISTRICT’S progress

Student engagement, Non-Academic, and Academic

Process: Rank-order in terms of: perceived strength of indicator

(i.e. validity). Think at the student level of success, not school

level.

17

Student Return on Investment

(SROI)

Ensuring a Return on Investment

19

“We have not even begun to develop the college

ratings system yet, and we are only in the beginning

stages of soliciting input from a wide range of

stakeholders about the metrics that should or should

not be used in the ratings system…

No later than December of 2014, we’ll use the feedback

we receive to finalize the college ratings system.”

September 20, 2013, Secretary of Education, Arnie Duncan

Common ED Approach

20

Focus on student:

• Access

• Affordability

• Outcomes

By way of:

• Innovation

• Carrots

• Future stick

Fed’s College Ratings System

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• November 2013: 4 OPEN FORUMS

• January 22, 2014: Technical Experts Symposium

• December 2014: Final version

• 2015: Implement

• 2018: Results tied to Federal aid (about $150B)

Thank You!

22

Don Tollman

VP, Nonprofit & Foundation Partnerships

Policy & Advocacy

Hobsons

@DonTollman