key note presentation josephine green- piramids to pancakes
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This is Josephine Green's key note presentation from our Squaretable event which we hosted 22-9-2011 on the subject of 'new customer realities: capturing added value from sustainability'.TRANSCRIPT
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Josephine GreenBeyond20
More is more
Less is more
SustainabilityHuman, humane, empowering
and resilient society
Industrial-market era Socio-ecological era
We need a different way of perceiving, of being and of doing in the world
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New socialsolutions
New production & consumption
New economics
GDP
ISEW
New Stories
New ways of living & being
The only sustainable way to get out of the social and ecological crisis is to promote new economic models, new production systems, new ideas of wellbeing and new social solutions.
Social Innovation
Social Innovation
10© Philips Design
Widespread social need and widespread new technology
Social Innovation is a process of change where new ideas emerge from a variety of actors directly involved in the problem to be solved
TheSocial
Economy
The ContextEconomy
Emude Project 2007www.sustainable-everyday.netPhilips healthcare 2007 Chulla stove India 2007
www.philipsdesign.com
www.socialinnovation.org
Design for Social Innovation and Sustainability www.desis-network.org
Developing solutions with communities and stakeholders, not providing solutions for them
Distributing innovation
Centralizing innovationand design
Decentralizing innovationand designManagement Innovation
More is More
Distributing capacity
Controlling complexity Embracing Complexity
Mechanistic to evolutionary practices
Evolution about constant experimentation and keeping what works. Evolution refines and improves complex systems through the process of adaption
Distributing complexity enables people to think and act with agility in the moment, to create, to innovate, to solve problems
More is More
More nature than machine
Baby Boomers GenX GenY GenZ2010 2020 2030 2040
Prof. Lynda Gratton LBS
GenY: want less hierarchy, more open companies, less control, first joined up, global generation, comfortable with uncertainty and complexity, not scared of the future. Don’t want to be “led”
More is More
Digitalnatives
flexing their muscles, learning how to share, how to collaborate, how to change the world, thrive on experimentation, on not knowing, on working it out, on creating a new social activism
Demography and leadership
Less is more
More is more
Scarcity Abundance
hierarchy
competition
Darwinism
Beyond scarcity to abundance
The Death of Hierarchy
Beyond20
The Evolutionary Leap
“When faced with a radical crisis, when the old ways of being in the world, of interacting with each other and with the realm of nature doesn’t work anymore, when survival is threatened by seemingly insurmountable problems, an individual life form-or a species- will either die or become extinct or rise above the limitations of its condition through an evolutionary leap” A New Earth Eckhart Tolle
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A paradigm is a set of practices contained within a philosophical and theoretical framework
A new paradigm
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Transformational Leadership
invest and maximize vision and mission
create the space for longer term investments and returns
decentralize the functions and the organization
maximize learning, experimentation and innovation
` enable the change agents
trust and let go
The times have changed radically, and that means that our practices must also change radically. By going it alone we cannot create the change we need. Margaret Wheatley. An Era of Powerful Possibility [email protected]
www.pyramids2pancakes.com
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It is time to look for new paths and new stories,ones that can lead us through the end of theworld as we know it and out the other side.Uncivilisation. The dark Mountain Manifesto www.dark-mountain.net
Thank You
Social innovationTechnology innovation Market innovation