key dates for the diary · 2019. 2. 1. · spring watch what’s hot tye dye beige leotards bows...
TRANSCRIPT
15 million people in the UK buy new clothes every season and with spring just around the corner, Mail Metro Media has the fashion credentials, the audiences and the creative opportunities to make your spring campaign a sure-fire hit.
1/2of all GB spending on fashion is by MMM readers
45%of MMM readers really enjoy shopping for clothes
SPRING WATCHWHAT’S HOT
TYE DYE BEIGE LEOTARDS BOWS
KEY DATES FOR THE DIARY
15-17 Feb LFW
1 Mar SPRING BEGINS
4 Mar SPRING FASHIONSEARCHES PEAK
31 Mar MOTHER’S DAY
4-6 Apr AINTREE
12 Apr COACHELLA
29 Apr FESTIVAL SEARCHES RISE
30 Apr PAYDAY
6 May MAYDAY
13 May SWIMWEAR SEARCH PEAK
27 May SPRINGBANK HOL
SOURCE: TGI GB 2018 Q4, TGI GB 2017 Q2, PAMCO 4 2018, MMM READER RESEARCH SURVEYS
Value of MMM readers
£669MILLION
spent on coats/raincoats in the last 12 months
£511MILLION
spent on dresses in the last 12 months
£586MILLION
spent on blouses/tops in the last 12 months
3.7MILLION
46%
MMM REACHES FASHIONISTAS OF ALL AGES
4.0MILLION
47%
Work and play
3.1MILLION
43%
New lease of life
Brand Index Reach
i250 N/A
i143 2.3M
i139 1.1M
i110 1.0M
Brand Index Reach
i164 0.5M
i147 1.2M
i138 2.4M
i105 1.0M
Brand Index Reach
i228 0.6M
i143 0.7M
i168 1.0M
i100 1.3M
femail
Fashion Advertising Opportunities
Snapchat Metro
MailOnline YOU
1.5mDaily UK users 68% under 25
83%don’t feel another title covers fashion better
1 in 3have researched clothes they have seen celebs in on MOL
77%of readers agree it provides them with fashion inspiration
It’s Getting Serious
SOURCE: TGI GB 2018 Q4, TGI GB 2017 Q2, PAMCO 4 2018, MMM READER RESEARCH SURVEYS
18-34W 35-54W 55-74W
• Sponsorship of LFW days• Native ‘trend’ content• Exclusive fashion control
• Trends (Thursday)• Cover wrap/store targeted wrap• Sponsored content• Brand to hand
• Sponsored shoots• IFC gatefolds• Cover wraps• Fashion specials
• Sponsored content• Branded video• Femail Fashion Finder• Takeovers• Trending Topics
Brand Sponsorship
How it works...
Holly Willoughby wears a lemon suit to the opera gala and MailOnline covers it.
1.
Her suit catches the fashion obsessed eye of our Femail Fashion Finders and they find the exact one she wore.
2.
Our Fashion Finders write a detailed editorial piece about this summer trend.
They find 4 similar items to suit all budgets. Users can click through and purchase then and there. And there it is - instant shoppable content!
3.
The stats...
£85average
basket value
£300,000in retail sales,
generated monthly on
average
3,500average monthly orders
2%conversion
rate on average
Option 1: FFF Sponsorship for 1 day24 hour sponsorship of all Femail Fashion Finder content by wrapping inline and overlay FFF executions with rich media branding with high impact Bellybands and Scrolling Skins formats on ALL FFF articles.
Option 2: FFF Sponsorship for 1 week7 day sponsorship as detailed in Option 1. Perfect for events and Fashion Weeks!