key conceptsthe creative problem solving process

• Problem Finding• Preparation• Incubation• Illumination and Idea Generation• Evaluation

This process can take minutes, days or years for one person or many

• Every strength can be a weakness

key conceptsstrengths are weaknesses too

- There is no single ‘correct’ creative profile- We all have unique creativity styles- Team creativity is highest when there is diversity- Difference drives creativity

It’s not how creative you are It’s how you are creative

key conceptsstrength in diversity principle

the psychology of creativity

diagnostic tool development

10 years of research

+

Psychometrics at Work Research Group

+

e-metrixx

• 72 items (+ 9 Impression Management Questions)• Analysis sample of 3574• Norm group of 2351 Managers and Professionals• Very reliable scales• Very strong 12 Factor structure• Fair across gender, ethnicity and language• Good correlations with 10 existing measures• 86% relationship with 5 different creativity measures

diagnostic tool developmentsummary

using me2

• Creativity can be trained• Report delivery• Individual me2 General Factor of Creativity Report• The Support Manual• Example profiles – Individuals• Example profiles – Teams • Coaching for awareness• Coaching for development

creativity can be trained

• Training starts with diagnosis• Use me2 to diagnose an individuals’ creative style• Development to solve problems and exploit

opportunities Significantly enhances

creative capacity at every level

report delivery

• Set up and manage activities• Online delivery

• Report to participant or coach• Optional Impression Management scale

• Downloads• Full report• Summary profile• Data in excel

me2 General Factor of Creativity Report

me2 General Factor of Creativity Report

• 23 pages• Over 244 million variants of report• Colour-coded images• Introduction to the 4 dimensions• Each factor

• Measuring creativity• Your score• Development

An example of scores for the idea generation factors

using me2

interpreting profiles

An example of scores for the idea generation factors

using me2

interpreting profiles

An example of scores for the personality factors

using me2

interpreting profiles

An example of scores for the personality factors

using me2

interpreting profiles

An example of scores for the motivation factors

using me2

interpreting profiles

An example of scores for the motivation factors

using me2

interpreting profiles

An example of scores for the confidence factors

using me2

interpreting profiles

An example of scores for the confidence factors

using me2

interpreting profiles