key competitive elements for smart home service providers€¦ · connectivity software to manage...

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Key Competitive Elements for Smart Home Service Providers

Parks Associates Webcast

Sponsored by:

www.parksassociates.com | © Parks Associates | [email protected] | 972.490.1113 | @ParksAssociates

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2

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https://attendee.gotowebinar.com/recording/2676162186101775105�



3

Nate Williams Chief Marketing Officer and

EVP of Business Development Greenwave Systems

Jim Hunter Chief Scientist and

Technology Evangelist Greenwave Systems



Agenda

• Communication

• Networking

• Quality of Service

• Extending

• Q&A

4


Communication

5

Proprietary Protocol

Control Panel

Smart Home Platform

Professional Monitoring Services

5

Z-Wave Protocol

Wi-Fi

© 2014 Parks Associates


Communication

6 6


Communication

Virtual Device

Connected Device

Gateway

Device Monitoring and Control

Device Analytics, Modeling and Control Data Services

7

© 2014 Parks Associates


Networking

8

65%

2%

3%

4%

8%

10%

13%

13%

0% 10% 20% 30% 40% 50% 60% 70%

None of the above

It did not work as advertised

It was broken or defective

Did not have all the required cables

Difficulty connecting it to interact with other devices

Difficulty connecting it to the Internet/router

Difficulty learning how to use it

Difficulty configuring settings

% Selecting Source: American Broadband Households and Their Technologies Q3 2014 N=10,000 broadband households, ±0.98% © 2014 Parks Associates

CE Device Setup Problems (Q3/14) "T8220. Which of the following problems did you experience when setting up the [Device]?"

(Among Respondents Setting Up a Device, n=3,036, ±1.78%)


Networking

9

0.8 0.8

0.4

1.0

0.1

0.3 0.2

0.8 0.6

1.1

0.0

0.5

1.0

1.5

Desk

top

(n

=2,7

79, ±

1.86

%)

Lapt

op

(n=3

,482

, ±1.

66%

)

Tabl

et

(n=2

,514

, ±1.

95%

)

Hom

e ne

twor

k ro

uter

(n

=3,3

43, ±

1.69

%)

Flat

-pan

el T

V

(n=3

,429

, ±1.

67%

)

Stre

amin

g m

edia

pla

yer

(n=1

,055

, ±3.

02%

)

Gam

ing

cons

ole

(n

=2,5

47, ±

1.94

%)

Smar

tpho

ne

(n=3

,230

, ±1.

72%

)

Inte

rnet

-con

nect

able

wat

ch

(n=2

27, ±

6.5%

)

Broa

dban

d se

rvic

e

(n=5

,507

, ±1.

32%

)

Frequency of Technical Problems (Q3/14) "T8070. Over the last 12 months, approximately how many technical problems have you experienced with the

following devices?" (Among Respondents Owning Specified Devices & Attempting to Fix the Problem Within the Household)

Avg.

# o

f Tec

hnic

al P

robl

ems E

xper

ienc

ed

Source: American Broadband Households and Their Technologies Q3 2014 N=10,000 broadband households, ±0.98% © 2014 Parks Associates


Networking

10

5%

6%

6%

5%

5%

9%

15%

16%

8%

12%

9%

9%

0% 5% 10% 15% 20% 25% 30% 35%

Automatic lighting controls

Smart thermostat

IP security cameras

Electronic door locks

% Experiencing Problems at Specified Frequency

3 Times a Month 3 Times a Week Daily/Almost Daily

Frequency of Device Problems (Q4/12) "How often do you experience problems with the following devices?"

(Among BB HHs Owning Specified Devices)

Source: The Evolution of Tech Support: Trends and Outlook © 2013 Parks Associates


Quality of Service

11

4.6 5.1

5.9

6.7

0

1

2

3

4

5

6

7

8

Q1 2010 (n=12,206, ±0.89%)

Q1 2011 (n=10,000, ±0.98%)

Q1 2012 (n=10,000, ±0.98%)

Q3 2013 (n=3,000, ±1.79%)

Aver

age

Num

ber o

f Dev

ices

Ow

ned

Average Number of Connected Devices Owned per BB HH (2010 - 2013) (Among BB HHs, Outliers Excluded)

* Connected Devices include desktop computers, laptop/netbook computers, tablets, gaming consoles, streaming media devices, and smartphones.


Quality of Service

12

20.2

5.3

1.3 1.1

26.8

11.9

4.7 3.4

12.1

7.6

1.2 1.0 0

5

10

15

20

25

30

35

40

TV PC Mobile phone Tablet

Aver

age

# of

Hou

rs p

er W

eek

Pay TV subscribers, but non-multiscreen users Pay TV subscribers & multiscreen users Among non-pay TV subscribers

Video Consumption on Platform by Multiscreen Users (Q1/14) "During a typical week, how many hours do you watch the following types of video on ...?"

(Among Pay-TV Subscribers or Non-Pay TV Subscribers, Outliers Excluded)


Total Consumption Non-multiscreen users: 27.9 Hours Multiscreen users: 46.8 Hours Non-pay TV subscribers: 22.0 Hours


Communication, Networking, Quality of Service

13

It was resolved by myself/a friend/a family

member without any professional help, 51%

It was resolved with the help of a professional

technician, 39%

The problem was not resolved, 10%


Technical Problem Resolution Outcome (Q3/14) "T8080. In thinking about the most recent problem you experienced with your [Device/Service], which statement

best describes how the problem was ultimately resolved?"


Extending

14

Who Pays - Monetization

Who

Con

trol

s -

Cho

ice

Consumer

Vend

or

Vendor

Con

sum

er

Choice This dimension relates to who controls the ecosystem, including the hub, the operating system, the applications, peripherals, communication, channel, and services associated with the ecosystem.

Monetization This dimension relates to who pays for the hardware, software and services associated with the ecosystem[s] that are used by the consumer.


Extending

15


Who

Con

trol

s -

Cho

ice

Consumer

Vend

or

Vendor

Con

sum

er

Most Service

Providers


Extending

16


Who

Con

trol

s -

Cho

ice

Consumer

Vend

or

Vendor

Con

sum

er

GREENWAVE SYSTEMS

Greenwave Systems intellectual property — company confidential 2014

CONNECTED HOME – PARKS ~2005



IOT IS THE NEW MOBILE

Computing Growth Drivers Over Time, 1960-2030e

Source: Morgan Stanley Research


Source: Goldman Sachs Global Investment Research

Growth Initiatives Wireline strategic initiatives:

• Broadband

• Consumer and enterprise video

• Cloud services

Wireless strategic initiatives:

• Mobile video

• Mobile commerce

• Innovation centers

HOW IOT/M2M INTERSECTS WITH SP GROWTH INITIATIVES

BATTLE BETWEEN DEVICE & NETWORK


ABOUT GREENWAVE SYSTEMS

Mission: Leverage our intelligent Axon™ platform to enable innovative network-based services for leading service providers,

CE manufacturers and retailers

• Enabling seamless connectivity

• Software deployed on over 3 million endpoints

• 43 patents issued; 21 patents pending

• 215 full time employees

• Building managed services platform and engagement solutions for leading brands

• Full partner from design to rollout and T3 support

• Proven model to product world-class products powered by Axon platform

• Greenwave manages supply chain and accelerates TTM

• Significant cost savings over traditional ODM model

Market Leading IoT & Managed Services Platform

Business / Brand Enabling Solution

Disruptive 360° Engagement Model

AXON


Greenwave Systems provides an industry-leading Internet of Things (IoT) platform to enable service providers and utilities to profitably deploy managed services.

Access Convenience Efficiency

SMART DEVICES DEMAND SMARTER PLATFORMS



GREENWAVE CORE COMPETENCIES

1 Device: Proven ability to develop, design and deploy H/W devices. Disruptive “direct to CM” approach.

2 Platform: Connectivity software to manage the commissioning and enablement of devices into network-based application management. Full life cycle management.

3 Applications: White label applications that can generate recurring monthly revenue or be connected to a device sale. Energy Management (EMS), Connected Lighting and Home Automation are all GA.

4 Big Data Applications: Use of device connectivity and cloud services to generate information products that reduce total cost of ownership (TCO) or provide additional revenue.


TECHCRUNCH ARTICLE


BACKGROUND

• Key IoT challenges mirror challenges that mankind and societies have encountered over the ages for communication, transportation and resource management.


4 KEY IoT CHALLENGES

Extending

Communications QoS

Networking


COMMUNICATION CHALLENGE

Today there are many THING languages

Tomorrow there may be even more


IDEAL SOLUTION

Language Scope

Priority Context

Interaction Communication

+


IDEAL SOLUTION

English

German Korean

Japanese Hindi

Russian

Chinese

Physical Translator

Virtual Translator

Native English

French

Spanish

Arabic


GREENWAVE SOLUTION

AXON D/A/S/M/O

API

Home IoT

IP

Physical Translator

Virtual Translator

Greenwave D/A/S/M/O Onboard


NETWORKING CHALLENGE

Things are joining the network and vying for

bandwidth

n


IDEAL SOLUTION

An understanding by all devices of “traffic” rules


GREENWAVE SOLUTION

We CANNOT count on all devices

We CAN manage traffic intelligently


QoS CHALLENGE

Grow and maintain healthy and reliable

home networks


IDEAL SOLUTION

Certifying authority to guarantee and manage ALL intelligent devices


GREENWAVE SOLUTION

Self Healing Self Diagnostics Value Store Adaptive


EXTENSIBLE CHALLENGE

How to ensure an extensible network that

allows for innovation


IDEAL SOLUTION

All software follows the same model and is

modularly extendable

GREENWAVE SOLUTION

Axon Platform

• Horizontal

• Modular

• Distributed

• Extensible

• Consistent


Thank you!

Nate Williams @naywilliams [email protected]

Jim Hunter @theiotguru [email protected]


Questions?

42

Nate Williams Chief Marketing Officer and

EVP of Business Development Greenwave Systems

Jim Hunter Chief Scientist and

Technology Evangelist Greenwave Systems


Upcoming Smart Home Event!

43


Upcoming Smart Home Event!

44

© P

AR

KS

AS

SO

CIA

TES

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N. Dallas Parkway, Suite 575 Dallas, Texas 75248

Office: 972.490.1113

Fax: 972.490.1133

[email protected]

Thank You.

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