key aspect of dtt in slovenia

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Key aspect of DTT in Slovenia CERD 2009 Na čom závisí spokojnost’ koncového používatel’a DVB? 12. februar 2009, Kongresové centrum Technopol, Bratislava mag. Miha Krišelj Agencija za pošto in elektronske komunikacije Republike Slovenije

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Key aspect of DTT in Slovenia. CERD 2009 Na č om závisí spokojnost’ koncového pou ž ívatel’a DVB? 12. februar 2009, Kongresové centrum Technopol, Bratislava mag. Miha Krišelj Agencija za pošto in elektronske komunikacije Republike Slovenije. Content. DTT - what was our goal? - PowerPoint PPT Presentation

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Page 1: Key aspect of DTT in Slovenia

Key aspect of DTT in Slovenia

CERD 2009Na čom závisí spokojnost’ koncového používatel’a DVB?

12. februar 2009, Kongresové centrum Technopol, Bratislava

mag. Miha KrišeljAgencija za pošto in elektronske komunikacije Republike Slovenije

Page 2: Key aspect of DTT in Slovenia

“5. Ročník medzinárodnej konferencie CERD’09”

Bratislava, 12. februar 2009

Content

DTT - what was our goal?What we have learned so far...

–Multiplex A situation

–Public awareness

–MUX B operator tender procedure

–How to select new digital channels?

The way ahead...–Analogue switch off plan

–Increasing public and broadcasters awareness

–To be in line with the time schedule

Page 3: Key aspect of DTT in Slovenia

“5. Ročník medzinárodnej konferencie CERD’09”

Bratislava, 12. februar 2009

TV platforms

While we are trying to put in operation the DTT platform, some other TV platforms in Slovenia are developing quickly:

Rapid growth of IPTV penetrationIntroduction of DTH platform which competes for the same audience as DTT (in rural areas)

Penetration of different

TV platforms in Slovenia.

Source: AGB Media Research*, 2008

*basic research carried out

by GFK Slovenia

Page 4: Key aspect of DTT in Slovenia

“5. Ročník medzinárodnej konferencie CERD’09”

Bratislava, 12. februar 2009

DTT - what was our goal?

To implement new TV formats (16/9, HDTV)Decision on MPEG-4 as future oriented solutionBy determining MPEG-4 for the obligatory AVC standard, Slovenia decided both for more efficient use of spectrum and for more diverse choice of high quality TV services (+new services and HDTV)

–At the beginning more SD

channels (to compete with

other broadcasting platforms)

–Later to implement more HDTV

channels

–To reduce the costs of

broadcasting networks

03.11.20006

Zapisnik 2. sestanka Foruma za digitalno radiodifuzijo

Drugega sestanka Foruma za digitalno radiodifuzijo, ki je bil v sredo, 26. oktober 2006, ob 14.00 uri, v Cankarjevem domu, v preddverju Gallusove dvorane, na Prešernovi cesti 10 v Ljubljani, se je udeležilo 23 članov foruma in 19 ostalih povabljenih, kar kaže, da je interes in zavedanje pomembnosti procesa med slovenskimi akterji zelo veliko.

Sestanek se je odvijal po naslednjem dnevnem redu:

1. Predstavitev izhodišč za pripravo Strategije razvoja radijskih in televizijskih programov v Republiki Sloveniji (javna obravnava), APEK2. Obravnava načina kodiranja (MPEG-2 ali/in MPEG-4),MG-DEK3. Razno

Page 5: Key aspect of DTT in Slovenia

“5. Ročník medzinárodnej konferencie CERD’09”

Bratislava, 12. februar 2009

MUX-A situation

Frequencies for the 1st national DTT network issued (beginning of 2007)Temporary division (3/7, 4/7) of 1st national multiplex (mid 2007)First digital programme licenses issued (end 2007)Notification of market 18 (Broadcast content delivery)RTV Slovenia became SMP (Significant Market Power) operator Digital Broadcasting Act (end of 2007)Extended notification of Market 18 (for digital terrestrial network)RTVS Slovenia became SMP for digital network

Page 6: Key aspect of DTT in Slovenia

“5. Ročník medzinárodnej konferencie CERD’09”

Bratislava, 12. februar 2009

MUX-A situation (con’t)

Solving dispute on cost (450.000 EUR) of 1st multiplex (between RTV Slovenia and commercial TV channels (POP TV, Kanal A and TV3)Reasonable price set to 79.000 EUR until 1st of March 2009Entering TV3 into 1st multiplex - for the time of EURO 2008 (May 2008)Entering POP TV and Kanal A (1.9.2008)TV3 decided not to extend the contract with RTVS (8.9.2008)

Ljubljana, 29.8.2008 - POP TV in Kanal A sta danes podpisala pogodbo zOddajniki in zvezami RTV SLO za vključitev svojih televizijskihprogramov v 1. nacionalni digitalni multipleks.

Oba televizijska programa bosta tako na podlagi ustreznih dovoljenj(APEKA -Agencije za pošto in elektronske komunikacije) in podpisanepogodbe vključena v mulitipleks s 1. septembrom 2008 in poleg analognemreže oddajala tudi v digitalni obliki.

PRO PLUS, ki ustvarja televizijska programa POP TV in Kanal A, zvključitvijo programov v multipleks tako izpolnjuje Zakon o digitalniradiodifuziji, ki določa, da najkasneje do začetka leta 2011 ugasnemovse analogne televizijske oddajnike.

Več o digitalnem oddajanju-prednostih, namenu, pokritosti stelevizijskim signalom, kaj potrebujemo za sprejem, pa si posameznikilahko pridobijo na spletni strani http:// dvb-t.apek.si/.

–TV3 has paid 15.747 EUR –Despite Euro 2008 the demand for DTT STB was neglectable–AGB Nielsen didn’t detect any DTT STB in the panel–The 3 month investment into DTT network is not reasonable–Official DTT launch in Slovenia?

Page 7: Key aspect of DTT in Slovenia

“5. Ročník medzinárodnej konferencie CERD’09”

Bratislava, 12. februar 2009

Mux A (Coverage&Content)

PSB TV channels: 3 national, 2 regional (occupying 4 places)Commercial TV channels: 3 national (min 40% analogue coverage)

POP TV(from 1.9.08)

Kanal A(from 1.9.08)

SLO 1 SLO 2 SLO 3TV KP

Tele M

?

TV3 (until 10.9.08)

TV Pika (after 23.12.08)

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Current DTT Coverage of MUX A

Page 8: Key aspect of DTT in Slovenia

“5. Ročník medzinárodnej konferencie CERD’09”

Bratislava, 12. februar 2009

Current coverage (analog/digital)

POP TV

Kanal A

Page 9: Key aspect of DTT in Slovenia

“5. Ročník medzinárodnej konferencie CERD’09”

Bratislava, 12. februar 2009

2 Tenders Needed to Put in Operation Mux B

The only way to establish the 2nd national multiplex was through two separate public tenders:

–one for selecting the network operator,

–the other one for granting digital programme licenses.

The operator, once chosen through the tender, will have to build the national network and put multiplex in operation by transmitting the TV channels with digital programme licenses.The conditions for programme licenses:

General

Channel

General

ChannelPOP TV* Kanal A* TV3*

Regional

RegionalRegional

News

Channel

Sport

Channel

* Existing linceses

Page 10: Key aspect of DTT in Slovenia

“5. Ročník medzinárodnej konferencie CERD’09”

Bratislava, 12. februar 2009

MUX B operator licensing

Tender published (UL RS št. 59, 13.6. 2008) –Field strength for portable outdoor according to the GE-06 (88 dBV/m, 78 dBV/m) channels 67,64 (Center),66 (Zahod), 22Mbit/s min.

–Dynamics 1.6.2009 50%, 1.6.2010 70%

–Price for 90% coverage

–References TX 2KW analog or digital max 20 pcs.

3 offers (ORS, BCE-TT and Telenor)Nobody was chosenTender published 2nd time (UL RS št. 101, 24.10.2008)

–Different field strength 80 dBV/m, 70 dBV/m

–Dinamics 1.9.2009 50%, 1.9.2010 70%

Dead line for applications 25.11.2008Opening 27.11.2008, decision 23.12.2008

Page 11: Key aspect of DTT in Slovenia

“5. Ročník medzinárodnej konferencie CERD’09”

Bratislava, 12. februar 2009

MUX B operator licensing (con’t)

In the 2nd tender process the same operators compete for the MUX B licenceNorkring (Telenor) has won the tender and got a 10 year licence The price for one TV programme per year (90%) coverage is set to be 360.000 EUR

Page 12: Key aspect of DTT in Slovenia

“5. Ročník medzinárodnej konferencie CERD’09”

Bratislava, 12. februar 2009

dTV programme licensing

Broadcasting council accepted tender documentation on 26.8.2008Tender published (UL RS št. 86, 05.09.2008)

–Programme conditions

–What is demanded

–Why tender (ZdRad)

Deadline for submission. 5.11.2008The Broadcasting Council brought

the decision at the session

on 16.12.2008

Page 13: Key aspect of DTT in Slovenia

“5. Ročník medzinárodnej konferencie CERD’09”

Bratislava, 12. februar 2009

dTV programme tender

RTS+ TV Pika ASPN Info TV 1. Vaš kanal

1. Primorka2. Vitel3. Sponka

1. RTS2. VTV

38141-8/2008

38141-9/2008 38141-10/2008

38141-11/2008

38141-13/2008

38141-12/2008

Vzhod

Zahod

Odpiranje 10/11-08 ob 10:00

Odpiranje 10/11-08 ob 11:00

Odpiranje 10/11-08 ob 12:00

Odpiranje 11/11-08 ob 10:00

Odpiranje 11/11-08 ob 12:00

Odpiranje 11/11-08 ob 11:00

RTS+ TV PikaPOP TV* Kanal A* TV3*RTS

Primorka

Vaš kanal Info TV Šport TV

* Existing linceses

The results of the tender:

Competing programmes:

Page 14: Key aspect of DTT in Slovenia

“5. Ročník medzinárodnej konferencie CERD’09”

Bratislava, 12. februar 2009

Local Television

Local channels in DTT–Digital broadcasting act provide automatic conversion of analogue coverage rights into digital

–Frequencies for local networks are being prepared

–No need to use programme tender if the coverage is not extended

Page 15: Key aspect of DTT in Slovenia

“5. Ročník medzinárodnej konferencie CERD’09”

Bratislava, 12. februar 2009

DTT awareness

Public awareness still very lowMPEG-4 STB still not present enough in electronic shop chains4% STB penetrationManufacturers of STB and IRD claimed: MPEG-4 is a standard for HDTVIn SLO the MPEG4 SD STB specification was adopted without HDTV option while HDTV will follow successful MPEG-4 SD introductionSome manufacturers decided to develop only integrated digital TV sets which people will use for many years so the question was raised: will those iTV sets work properly when SLO broadcasters introduces HDTV?Broadcasters are not promoting DTT even if they have reached higher coverage with DVB-T network

Page 16: Key aspect of DTT in Slovenia

“5. Ročník medzinárodnej konferencie CERD’09”

Bratislava, 12. februar 2009

Set top box situation

MPEG-4 = HDTVWe decided to prepare MPEG-4 STB specificationSLO to use existing standard E-book and EICTA views on HD extension of the standard..so any receiver which complies with that will be O.K.But there are specifications beyond EICTA proposal (France and Scandinavia)SLO decided to specify the SLO specification of HD MPEG-4 STBs (published 4.11.2008)

Source: http://dvb-t.apek.si

Page 17: Key aspect of DTT in Slovenia

“5. Ročník medzinárodnej konferencie CERD’09”

Bratislava, 12. februar 2009

STB Specification & test results

Page 18: Key aspect of DTT in Slovenia

“5. Ročník medzinárodnej konferencie CERD’09”

Bratislava, 12. februar 2009

STB situation on the market

Mercator je v brošuri "Tehnika" objavil prodajo Iskrinega MPEG-4 DVB-T sprejemnika DVB-T4000 (SD + HD). Na voljo je v Hipermarketih Ljubljana, Maribor, Maribor Pobrežje, Nova Gorica, Celje, Koper, Kranj Primskovo in v M Centrih tehnike. Cena za sprejemnik je 149,90 EUR.

                                                        

Vir: Mercatorjeva brošura "Tehnika" (ponudba za čas od 10.4. do 7.5.2008)

Denis

Re: Mercator začel ponujati Iskrin MPEG-4 DVB-T sprejemnik DVB-T4000

12.04.2008 01:47 Datum registracije: 5 tednov nazaj

Sporočil: 2

Lep pozdrav vsem na forumu.

Zakaj pa so sploh testirali sprejemnike, če se potem v trgovinah pojavijo neki drugi ki sploh niso bli testirani ?

Page 19: Key aspect of DTT in Slovenia

“5. Ročník medzinárodnej konferencie CERD’09”

Bratislava, 12. februar 2009

The way ahead

APEK is preparing the plan for analogue switch off by the broadcasting regionsAwareness of TV stations is getting higher while they must pay for the simulcastingTiming for the general analogue switch off is maintainedCurrent coverage of MUX-A is 80%By June. 2009 50% of population will be covered with MUX-B (in sept. 2009 70% and in sept. 2010 90%)The problem of long simulcasting period beeing heavily discussed

Page 20: Key aspect of DTT in Slovenia

“5. Ročník medzinárodnej konferencie CERD’09”

Bratislava, 12. februar 2009

Analogue switch off?

Action plan defined in the Digital Switchover Strategy is maintanied as agreed

Analogue Switch off is schedulled for december 2010 (1.12.2010 is the end of the simulcasting period, 31.12.2010 is deadline for switching off analogue transmitters)