kewl cabs case study prob statement

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© 2015 Cognizant 1 Case Study Kewl Cab’s ambitions of becoming ‘Everyone’s private driver’ has taken a massive beating with the company getting embroiled in a host of controversies around the world. Silicon Valley’s most valuable startup, with a presence in 58 countries and 300 cities worldwide, has hit problems around the world which threaten to slow down its spectacular growth. At the fore is the complaint about Kewl Cab drivers behaving badly and jeopardizing public safety. Cases of abuse, kidnapping, assault and accident have been registered against Kewl Cab’s drivers as the number of lawsuits filed by private entities pile up. Such incidents have raised questions about Kewl Cab’s driver vetting process and have led to the company facing penalties or its services being banned in several states. In France, the company had to suspend its service as tensions with France’s taxi drivers came to a head. Legacy black car and taxi drivers in Mexico, Spain, the Netherlands and Germany routinely protest against Kewl Cab and petition their governments for a ban on the company, citing it’s skirting licensing fees and inspections. In several places, competitors and regulators have accused the company of resorting to deceptive commercial practices. However, there are some who argue that a new technology like Kewl Cab is disrupting a controlled industry, and hence those within this industry will do everything in their power to ban it before the new business model can gain traction.

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1Case StudyKewl Cabs ambitions of becoming Everyones private driver has taken a massive beating with the company getting embroiled in a host of controversies around the world. Silicon Valleys most valuable startup, with a presence in 58 countries and 300 cities worldwide, has hit problems around the world which threaten to slow down its spectacular growth.

At the fore is the complaint about Kewl Cab drivers behaving badly and jeopardizing public safety. Cases of abuse, kidnapping, assault and accident have been registered against Kewl Cabs drivers as the number of lawsuits filed by private entities pile up. Such incidents have raised questions about Kewl Cabs driver vetting process and have led to the company facing penalties or its services being banned in several states.

In France, the company had to suspend its service as tensions with Frances taxi drivers came to a head. Legacy black car and taxi drivers in Mexico, Spain, the Netherlands and Germany routinely protest against Kewl Cab and petition their governments for a ban on the company, citing its skirting licensing fees and inspections. In several places, competitors and regulators have accused the company of resorting to deceptive commercial practices.

However, there are some who argue that a new technology like Kewl Cab is disrupting a controlled industry, and hence those within this industry will do everything in their power to ban it before the new business model can gain traction. 2015 Cognizant 2Case StudyIn such a scenario, we would like you to identify the reason at the heart of Kewl Cabs problems.Instructions:

You are at the starting phase of a consulting project for Kewl Cab. Your task is to dig deep into the challenges the company is facing, analyze the issues that are threatening to turn the industry on its head, and thrash out the key problems that have to be addressed at the top level. You would then shortlist the problems to identify the top three that Kewl Cab must address to towards stabilizing their operations

Deliverable: Describe the problem statement/s (not more than top 3) - maximum word limit 200 wordsYou can use any number of visuals/ data figures to support your conclusion of problem statementDate of submission : 22-July-2015Approach:Groups of 5 studentsGroup details will be shared with you by the coordinator

2015 Cognizant 3

Student Groups Module 1 2015 Cognizant Thank you

2015 Cognizant Case and Groups

Group # 1Group # 5Group # 9Group # 12Hemangi RastogiAnkith B PAvneesh AnchalMayuriAnubhuti BansalAmit MirchandaniSriharsha KaviligaAnkush PhutelaMadhav JoshiGeetika BajajMOHIT ARORABhavesh SanghviPratik Bhatiashivika sethiShweta GuptaMaitri ShahNikhil AsraniDeepanshu SinglaSiddharth EswaranNidhi Aurora

Group # 2Group # 6Group # 10Group # 13Kavya ThotaSunny DetaniAswati Maria JoseKumar Kirti Manogna DarvemulaAjay SharmaManan ChandaranaSindhura RemellaLogarajan MAkash PandeyRavi ChawlaRanajoy SenPavan Kumar KunjoorAvishek DuttaHarshit UpretiVignesh NityanandSohil SinghTulika MittalHimanshu Soodajay singh dalal

Group # 3Group # 7Group # 11Group # 14Subhojit BagchiDaya Kishan JoshiMridul AgarwalRik Roy ChowdhurySushant GuptaDivya SaxenaAyushi BapnaHarshitha ImmaneniSangeeth Reddy ElkaRahul TiwariVarun UpadhyayaMohammed Shirazi Ansari George JohnsonShobhit PandeyVineet MishraZeeshan Zaman Ankit JainHariprasad KamathDhagash DesaiKumar Maitray

Group # 4Group # 8Prakhar SaharawatPooja KumarAkash BajpaiSujay ShridharAmit JindalAditya RadhakrishnanAyush AgarwalShikhar SaxenaKshitij JindalHarshit GuptaAshish Nayak