kevin quinlan and kim wilson - china: is it the tiger in the room?
DESCRIPTION
2014 Australian Macadamia Society 40th Anniversary Industry ConferenceTRANSCRIPT
China: Is it the Tiger in the Room?
Prepared by: Kevin Quinlan Kim Wilson Kim Jones Supply Chain Manager General Manager OwnerMPC Gray Plantations Cropwatch
A Word of Thanks
• Horticulture Australia Limited for Funding, along with Cropwatch Independent Laboratories, Gray Plantations and MPC
• A very special thanks to Mr Lorin Young, Ms Chen, Mr Chang, Mr Li and Mr Xi for their time and hospitality.
A few China stats
• Population: 1,392,472,656
• Population Growth: 0.47% (159th in World)
Beijing - 21 million people
Shanghai – 23 million people
Guangxi – 46 million people
Guandong – 104 million people
Cities
Provinces
Cities
Provinces
2014 AMS 40th Anniversary Industry Conference proudly presented by
Current StatsProvince District No Trees Province
Tree No’sProduction
(tonnes)
Guangxi Fusui 400,000 400,000 400
Yunnan
Dehong 1,600,000
3,500,00 3,000
Lincang 1,000,000Dooshan 100,000Pu’er 200,000
Xishuangbanna 600,000
Total 3,900,00 3,400
Yunnan - Most trees less than 6 years old
Industry Expansion - Yunnan• Yunnan government is encouraging the planting
of macadamias and other selected crops - poverty relief
- reduce erosion on steep slopes
- Return to Forest
• Government subsidy - $4,500 RMB per hectare (approximately A$ 850/ha)
• Aim to have 50,000ha by 2020 (Aust 22,000ha)
• Estimate new plantings to be over 2 million trees per year until 2020
2014 AMS 40th Anniversary Industry Conference proudly presented by
2014 AMS 40th Anniversary Industry Conference proudly presented by
Nurseries
• Nursery growth driven by Yunnan Government subsidy program
• Huge variability in tree quality
2014 AMS 40th Anniversary Industry Conference proudly presented by
Yunnan Macs Nursery
2014 AMS 40th Anniversary Industry Conference proudly presented by
2014 AMS 40th Anniversary Industry Conference proudly presented by
Yunnan Macs – new Nursery seedbed
2014 AMS 40th Anniversary Industry Conference proudly presented by
Interesting grafting
2014 AMS 40th Anniversary Industry Conference proudly presented by
Guangxi
2014 AMS 40th Anniversary Industry Conference proudly presented by
Yunnan
2014 AMS 40th Anniversary Industry Conference proudly presented by
2014 AMS 40th Anniversary Industry Conference proudly presented by
Mature Orchard
2014 AMS 40th Anniversary Industry Conference proudly presented by
2014 AMS 40th Anniversary Industry Conference proudly presented by
2014 AMS 40th Anniversary Industry Conference proudly presented by
Not all Smooth Sailing
2014 AMS 40th Anniversary Industry Conference proudly presented by
2014 AMS 40th Anniversary Industry Conference proudly presented by
2014 AMS 40th Anniversary Industry Conference proudly presented by
Processing
2014 AMS 40th Anniversary Industry Conference proudly presented by
2014 AMS 40th Anniversary Industry Conference proudly presented by
2014 AMS 40th Anniversary Industry Conference proudly presented by
2014 AMS 40th Anniversary Industry Conference proudly presented by
2014 AMS 40th Anniversary Industry Conference proudly presented by
Packing line
2014 AMS 40th Anniversary Industry Conference proudly presented by
Markets
2014 AMS 40th Anniversary Industry Conference proudly presented by
2014 AMS 40th Anniversary Industry Conference proudly presented by
2014 AMS 40th Anniversary Industry Conference proudly presented by
2014 AMS 40th Anniversary Industry Conference proudly presented by
The china potential
• 11 Nov Online sale day in China – like Click Frenzy (Australia) and Black Friday (USA)
• This company sold 59t NIS on that day – all in small packs!
• Sales Value of macs for that day $8,000,000RMB (1,509,433 AUD)
2014 AMS 40th Anniversary Industry Conference proudly presented by
Conclusions
• No doubt rapid expansion
• Not without challenges – steep slopes, labour, pest and disease – will labour always be cheap?
• China market – lots of potential
• Most NIS consumed domestically
• 7 year advantage - Australia needs to continue to monitor the changes and react
2014 AMS 40th Anniversary Industry Conference proudly presented by